CPI Card Group White Paper Showcases the Advantages of Personalization Powered by Print-On-Demand Technology
11 January 2018 - 1:00AM
Business Wire
“Print-On-Demand: Dynamic Personalization for a
Stronger Customer Experience” Illustrates the Business Value
Offered by New CPI On-Demand
CPI Card Group (Nasdaq: PMTS, TSX: PMTS) (“CPI” or the
“Company”), a global leader in financial and EMV® chip card
production and related services, today released “Print-On-Demand:
Dynamic Personalization for a Stronger Customer Experience,” a
white paper highlighting the competitive need for companies to
provide more personalized customer experiences and how
print-on-demand can allow them to do so effectively and
cost-efficiently. The white paper follows the introduction of
CPI On-Demand, the Company’s next generation, digital,
data-driven personalization solution that can accommodate a
company’s entire portfolio – providing dynamic, high-quality,
quick-turn printing for cards, carriers and collateral.
Consumer interest in personalized messaging continues to grow –
a 2015 Forrester report found that 77 percent of consumers
recommended or paid more for a brand providing personalized
experiences or chose a company for those specific services.
Financial institutions, prepaid program managers, retailers,
healthcare providers and more, can capture a bespoke touch in cards
and collateral through print-on-demand and provide a remarkable 1:1
customized communications experience. Beyond customer benefits,
print-on-demand with CPI On-Demand affords newfound
flexibility with inventory management and streamlines operational
processes, providing cost savings and speed to market in days
versus weeks.
“Companies can utilize print-on-demand to produce fully
customized, high-quality, and timely communications to
differentiate themselves and provide a superior consumer
experience, all with zero inventory and a streamlined and efficient
operational process,” said Jay Arbabha, CTO, CPI Card Group. “This
white paper expands on the variety of ways print-on-demand
solutions and CPI On-Demand can be leveraged to great result
by companies across many industries.”
“Print-On-Demand: Dynamic Personalization for a Stronger
Customer Experience,” highlights the myriad of personalization
capabilities afforded by print-on-demand solutions, breaks down the
operational benefits netted from the versatility of a digital
platform, and reviews the added flexibility in design, order, and
fulfillment. Additionally, it demonstrates how a print-on-demand
solution affords companies the ability to test new campaigns on the
fly and optimize results within weeks versus months. Through the
online platform, organizations can evaluate digital proofs or hard
copy versions, saving valuable time and resources. This combination
of abilities can enable companies to rethink their boundaries – and
excel in delivering customized consumer experiences while enjoying
positive campaign results, incremental value and sales growth
opportunities.
“We are bringing full value to our customers with CPI
On-Demand, by delivering a best-in-class solution that can
augment a client’s current program or support their entire
portfolio. It’s also backed by our overall production strengths and
manufacturing expertise, allowing companies to incorporate EMV and
contactless functionalities into the cards they issue,” added
Arbabha.
To download “Print-On-Demand: Dynamic Personalization for a
Stronger Customer Experience,” click here.
For more information about CPI On-Demand from CPI Card
Group, click here.
About CPI Card Group
CPI Card Group is a leading provider in payment card production
and related services, offering a single source for credit, debit
and prepaid debit cards including EMV chip, personalization,
instant issuance, fulfillment and mobile payment services. With
more than 20 years of experience in the payments market and as a
trusted partner to financial institutions, CPI’s solid reputation
of product consistency, quality and outstanding customer service
supports our position as a leader in the market. Serving our
customers from ten locations throughout the United States, Canada
and the United Kingdom, we have the largest network of high
security facilities in North America, each of which is certified by
one or more of the payment brands: Visa, MasterCard, American
Express, Discover and Interac in Canada. Learn more at
www.cpicardgroup.com.
EMV is a registered trademark or trademark of EMVCo LLC in the
United States and other countries.
Card@Once is a registered trademark of CPI Card Group, Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20180110005297/en/
ICR Inc. for CPI Card GroupLaura Anderson,
203-682-8267media@cpicardgroup.com