NEW YORK, Sept. 23, 2021 /PRNewswire/ -- OneTag, the
innovative end-to-end programmatic AdTech company, today announced
the US launch of its cookieless advertising solution.
Semantic Knowledge Graph (SKG) technology solves a major
advertising industry challenge.
As major platforms and legislation have begun to shift the
control of user data into the hands of individuals, the industry
has been in pursuit of alternatives to the primary targeting method
that digital advertisers have used for the past 2 decades. Seeing
an opportunity to create value for the entire ecosystem of both
advertisers and publishers, OneTag has launched one of the first
viable advertising solutions through semantic targeting.
"I believe everyone recognizes that we need to evolve as an
industry. People care about how their data is collected, sold and
utilized. At the same time, so many brands and by
proxy, people's jobs are reliant on advertisers efficiently
reaching the right consumers through digital channels. As a
technology company focused on solving the most challenging digital
advertising problems, we saw an opportunity to roll up our sleeves
and develop an impactful solution that benefits both advertiser and
publishers.", said Daniel
Pirchio, Co-Founder and Managing Partner of OneTag.
Digital campaigns need to perform profitably for advertisers to
continue spending. The loss of 3rd party cookie data to aid
programmatic targeting has shaken the industry and called into
question the viability of programmatic ads in a cookieless
environment. OneTag has created a paradigm shift by moving away
from this form of targeting by focusing on the content these users
are consuming. Semantic Targeting enables advertisers to understand
users through the content they consume without needing to be
reliant on cookies. This enables advertisers to continue reaching
the right audiences while avoiding the same data privacy concerns
that plague traditional targeting methods. OneTag takes Semantic
Targeting a step further by providing real relevance based on
knowledge graph technology rather than keywords.
Publishers also benefit from this technology because it
increases the value of their traffic to advertisers. Sites that are
focused on creating valuable content will see improvements in
monetization and improve the likelihood of remaining compliant with
the increasing data regulations that we are likely to see in the
near future.
While Semantic Knowledge Graph (SKG) technology solves a major
industry challenge, it doesn't solve all of the problems
advertisers face in this cookieless saga.
OneTag is close to launching additional proprietary technologies
that combined with SKG technology will serve as a complete
cookieless solution for the programmatic ecosystem.
About OneTag
Founded in 2015, OneTag's journey began as a DSP partner to
Denstu, Publicis, Omnicom, GroupM and Havas in Italy. Today, OneTag has grown into an
innovative end-to-end programmatic technology platform connecting
the world's leading publishers with the brands and agencies that
seek to advertise on them.
OneTag's platform empowers the entire programmatic ecosystem by
delivering value through proprietary DSP and SSP technology.
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SOURCE OneTag