Swears Blood Oath to Connect Gaming Brands with their
Audience
SEATTLE, June 18,
2024 /PRNewswire/ -- Today marks the launch of BIG
TROUBLE, the gaming-focused division of Seattle-based creative agency COLOR. Their
mission: create authentic games marketing content fluent in
languages unique to gaming audiences and subcultures. With a
diverse team of former indie devs, film school miscreants, and AAA
veterans, BIG TROUBLE aims to set itself apart from larger, more
top-heavy agencies by focusing on a small, curated team with deep
ties to the industry and first-hand appreciation for gaming
communities of all kinds. This intimate and personal connection has
helped the group develop tight and lasting relationships with
marketing teams at Xbox, Pokémon, and SEGA, and has enabled them to
create content that understands that the gaming audience is not a
monolith.
Big Trouble's work can be seen here.
BIG TROUBLE's Executive Director, Chad
Cobain, previously led the in-house creative services team
at 343 Industries to promote the Halo franchise. His
experiences there confirmed that larger creative agencies often
lack a genuine affinity for gaming as a whole, let alone individual
titles, limiting their ability to connect with a given brand's
audience. "When you're not invested in what it is to be a fan,
it's difficult to create authentic content that connects with those
fans," he said. "It's why creator and user-generated content
does so well for brands," adding that "BIG TROUBLE is
uniquely positioned to connect with that audience because we are
that audience."
The BIG TROUBLE team has a range of marketing content for AAA
titles under its belt, including the likes of Minecraft, Pokémon
Unite, Halo, and the Like a Dragon franchise. Their
capabilities run the gamut of creative service offerings: design,
motion, 3D, game capture, live-action production, and video
editorial (as evidenced by a gallery's worth of gameplay trailers),
3D TV spots, dev diaries, game key art, and the occasional
TikTok.
BIG TROUBLE's efficient size and high agility allows the team to
quickly adjust to client needs and stay ahead of ever-shifting
trends. Not by chance, this leads to close collaboration with
clients, highly bespoke creative, and a more personal approach to
account management. Jordan Lofgren,
BIG TROUBLE's Creative Director, emphasized the point, "The team
you work with is the team whose creative you greenlit in the first
place. There's a good chance one of us is going to have a
(sometimes alarming) affinity for the subject matter. If not, the
first thing we do is start forming one. Keeping the same small team
makes that connection stronger and the work better."
Their clients agree, citing BIG TROUBLE's tailored service and
thoughtful creative. "Every step of every project is filled with
creativity, positivity, and some of the most organized, responsive,
and reliable communication and solutions I've experienced,"
said Tina Amini, Director of Xbox
Programming. "It is both a joy and often a relief to be paired
up with this team of creatives and problem solvers. My team and I
are always happy to put our confidence and trust in them."
More information about BIG TROUBLE can be found at
BIGTROUBLE.com
About BIG TROUBLE
BIG TROUBLE is a cabal of creative
mutants wielding soul-deep videogame obsessions to create content
that speaks to players in their native tongue and gets their
nichest niche.
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SOURCE Big Trouble