JCDecaux wins the largest OOH/DOOH advertising contract in Norway with Oslo Sporveien
20 June 2023 - 1:40AM
JCDecaux wins the largest OOH/DOOH advertising contract in Norway
with Oslo Sporveien
JCDecaux wins the largest OOH/DOOH
advertising contract in Norway with Oslo Sporveien
Paris, June 19th, 2023 – JCDecaux
SE (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced today that JCDecaux Norge
AS, its Norwegian subsidiary, has won an exclusive 6-year (plus a
2-year extension option) advertising contract with Sporveien Media
AS – the company governing the advertising concessions for public
transport in the greater Oslo region – with a population of over
1.3 million.
The contract includes advertising rights on all
buses, trams, and the Oslo metro – trains and stations. The Oslo
Metro is the most digitised OOH contract on the Norwegian market,
with a total of 345 digital panels and more than 100 million annual
passengers.
The contract counts for more than 20% market
share on the Norwegian OOH market and will place JCDecaux as a
market leader in Norway for OOH and DOOH.
The tender was evaluated on financial and
non-financial criteria – including sustainability, where JCDecaux
was the winner.
Inge Aasen, Managing director of
Sporveien Media, said: “We are very satisfied with the
agreement with JCDecaux Norge AS, which ensures further innovation
and development of public transport's values. The advertising
agreement generates important income for the public transport
sector.”
Jean-François Decaux, Chairman of the
Executive Board and co-Chief Executive Officer of
JCDecaux, said: "We are delighted to work with Sporveien
Media AS again. A concession JCDecaux operated until 2012, and
where we started the digital transformation of the Norwegian OOH
market. We aim to develop further the contract with new digital
concepts and a well-positioned media offer for local, national, and
international advertisers. We will operate this contract with a
commitment to global carbon neutrality and issue a carbon emission
report annually for the contract that will document all the planned
emission reduction activities. The contract fits perfectly with our
existing portfolio and will place JCDecaux as a clear market leader
on the Norwegian OOH.”
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than
80 countries
- 1,040,132 advertising panels worldwide
- Present in 3,573 cities with more than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good (3.6/5), CDP (A-), MSCI (AA) and has achieved
Platinum Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- N°1 worldwide in street furniture (604,536 advertising
panels)
- N°1 worldwide in transport advertising with 153 airports and
205 contracts in metros, buses, trains and tramways (333,620
advertising panels)
- N°1 in Europe for billboards (101,976 advertising panels
worldwide)
- N°1 in outdoor advertising in Europe (654,957 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (170,973 advertising
panels)
- N°1 in outdoor advertising in Latin America (129,305
advertising panels)
- N°1 in outdoor advertising in Africa (24,198 advertising
panels)
- N°1 in outdoor advertising in the Middle East (19,371
advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please visit
jcdecaux.comJoin us on Twitter, LinkedIn, Facebook, Instagram and
YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi
Grisard
+33 (0) 1 30 79 79 93 –
remi.grisard@jcdecaux.com
- 19-06-2023 # Sporveien Media AS - UK
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