JCDecaux and Chargeurs launch "Pearlflex", a new PVC-free advertising canvas
26 July 2023 - 1:40AM
JCDecaux and Chargeurs launch "Pearlflex", a new PVC-free
advertising canvas
JCDecaux and
Chargeurs launch
"Pearlflex", a new PVC-free
advertising canvas
Paris, 25
July 2023 – JCDecaux SE (Euronext Paris:
DEC), the number one outdoor advertising company worldwide,
announces that it has teamed up with Senfa, a subsidiary of the
Chargeurs group, to develop a PVC-free advertising fabric.
Dubbed "Pearlflex", this new product will be available from
September 2023, notably for the Extime JCDecaux Airport advertising
sites at the Paris-Charles de Gaulle and Paris-Orly airports, as
well as other French airports. This solution offers a number of
advantages over current practices, including a reduced carbon
footprint and optimised end-of-life treatment. This high-tech
product also guarantees excellent image quality.
This new fabric is the result of co-development
between two experts in their sector: JCDecaux is present in 153
airports worldwide and offers a complete and innovative range of
media solutions for brands, combining bespoke formats, digital
screens and event solutions. Senfa, a subsidiary of Chargeurs PCC
Fashion technologies (Chargeurs group), is a recognised French
manufacturer based in Sélestat, Alsace, and a leading expert in
technical textiles for the visual communication, interior
architecture and custom textile development markets.
The new fabric is made in France via 100%
European sourcing. The weave is made from recycled PET yarns. The
solvents used for PVC are replaced by aqueous coating of the
fabric, carried out in Sélestat. Finally, the fabric offers an
improved end-of-life treatment, with energy recovery in the form of
solid recovered fuel. Thanks to this new material and manufacturing
process, the carbon footprint of Pearlflex fabric is more than
halved compared with current fabrics, thereby contributing to the
2050 Net Zero Carbon objective, announced last June by
JCDecaux.
Available from 1 September 2023, these canvases
will be gradually deployed across the majority of Extime JCDecaux
Airport advertising sites.
Michaël Fribourg, Chairman and CEO
of Chargeurs
group, said: “The launch of
Pearlflex, which responds to a global demand in the visual
communications market, reflects the shared vision of the Chargeurs
and JCDecaux groups for sustainable innovation. Pearlflex offers
our two groups additional commercial opportunities to serve brands
by combining visual and environmental excellence. By placing its
trust in Chargeurs and its Senfa subsidiary, JCDecaux has chosen a
partner with an international outreach, and a world leader in
high-end print media with a long-term commitment to France and
Europe."
Jean-Charles Decaux, Co-CEO of
JCDecaux: "We are delighted to have co-developed this new
canvas with the Chargeurs group, whose expertise in high-tech print
materials is second to none. As part of our company's commitment to
an ambitious Climate Plan, we are deploying new solutions that
combine quality and sustainability throughout our value chain.
Pearlflex is a perfect example of this, and we look forward to
bringing it to our airport advertising customers from September,
helping them deploy impactful and responsible communications. This
new product clearly demonstrates that collaborative innovation is
essential in order to accelerate the ecological transition."
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than
80 countries
- 1,040,132 advertising panels worldwide
- Present in 3,573 cities with more than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good (3.6/5), CDP (A-), MSCI (AA) and has achieved
Platinum Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- N°1 worldwide in street furniture (604,536 advertising
panels)
- N°1 worldwide in transport advertising with 153 airports and
205 contracts in metros, buses, trains and tramways (333,620
advertising panels)
- N°1 in Europe for billboards (101,976 advertising panels
worldwide)
- N°1 in outdoor advertising in Europe (654,957 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (170,973 advertising
panels)
- N°1 in outdoor advertising in Latin America (129,305
advertising panels)
- N°1 in outdoor advertising in Africa (24,198 advertising
panels)
- N°1 in outdoor advertising in the Middle East (19,371
advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please visit
jcdecaux.comJoin us on Twitter, LinkedIn, Facebook, Instagram and
YouTube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 – remi.grisard@jcdecaux.com
About
Chargeurs:
Chargeurs is a family-owned entrepreneurial
Group and world leader in high value-added niche markets. Located
in nearly 100 countries with nearly 2,500 employees, the Group is
organized into two strategic business segments: Technologies and
Luxury.
Benefiting from the long-term strategy of the
Fribourg Family Group, its reference shareholder via Columbus
Holding, Chargeurs serves sectors with strong structural growth and
expresses its know-how of excellence in the commercial, industrial,
marketing and logistics fields. The Group, whose global signature
is High Emotion Technology, achieved revenues of €746 million in
2022 and celebrated its 150 years of entrepreneurial boldness.
The Chargeurs share is listed on Euronext Paris
and is PEA-PME eligible.
ISIN Code: FR0000130692, Bloomberg Code:
CRI:FP, Reuters Code: CRIP.PA
About Chargeurs PCC Fashion technologies:
Chargeurs PCC Fashion technologies provides
superior, end-to-end solutions for the world's leading apparel
brands. It designs and manufactures interlinings, i.e. the
technical fabrics used to help garments retain their shape and
structure. Each year, the company produces more than 350 million
metres of interlining, for the benefit of 1,600 brands and more
than 7,000 customers. Present throughout the world, it serves more
than 90 countries on every continent via four R&D centres (in
Paris, Milan, New York and Porto), seven production sites, 38
offices and distribution centres, and more than 1,000 employees
worldwide. Its Senfa subsidiary offers innovative technical
solutions for covering fabrics.
Financial Communication // + 33 (0)1 47 04 13 40
// comfin@chargeurs.com
www.chargeurs.com
- 25-07-2023 # CP Chargeurs_Toile Pearlflex_UK
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