Acxiom CEO John Meyer Named to DMA Board
21 October 2009 - 2:27AM
Business Wire
John Meyer, CEO and president of Acxiom® Corporation (Nasdaq:
ACXM), has been named to the board of directors of the Direct
Marketing Association (DMA). He was elected to a three-year term
Sunday during the DMA09 Annual Conference, which continues through
Thursday in San Diego.
Meyer was nominated to the board based on his leadership of
Acxiom, a $1 billion marketing services company that is reinventing
customer engagement through an intense focus on actionable
multichannel strategies anchored by deep consumer insights.
As a DMA board member, Meyer will help set direction for the
leading global trade association of multichannel direct marketing
practitioners. He will help advance the interests of marketing
professionals while also working through Acxiom to protect privacy
and promote responsible handling of consumer information.
“Direct marketing is rapidly evolving, as consumers exert more
control over how they are targeted,” said Meyer. “I look forward to
helping shape the conversation so that people feel like they’re
receiving relevant and valuable communications as well as
protection from identity theft or other misuse.”
Since joining Acxiom in early 2008, Meyer has been driving
innovation and integration within Acxiom, strengthening the
company’s end-to-end marketing capabilities and underlying
technologies. Acxiom’s solutions in online delivery and deep
consumer insights capitalize on unique technologies in data,
integration, analytics and multichannel programs to create
competitive advantage.
Meyer views the DMA’s role in privacy and other policy matters
as consistent with Acxiom’s historical leadership role built over
40 years. “The DMA helps ensure the needs of commerce are in
balance with the desires of consumers to have an active voice in
the process. I’m excited to be a part of this in my new role with
the board.”
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, and serves clients around
the world from locations in the United States, Europe, Middle East,
Africa and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the
leading global trade association of businesses and nonprofit
organizations using and supporting multichannel direct marketing
tools and techniques. DMA advocates standards for responsible
marketing, promotes relevance as the key to reaching consumers with
desirable offers, and provides cutting-edge research, education,
and networking opportunities to improve results throughout the
end-to-end direct marketing process. Founded in 1917, DMA today
represents more than 3,100 companies from dozens of vertical
industries in the US and 48 other nations, including half of the
Fortune 100 companies, as well as nonprofit organizations.
In 2008, marketers — commercial and nonprofit — spent $176.9
billion on direct marketing, which accounted for 52.1 percent of
all ad expenditures in the United States. Measured against total US
sales, these advertising expenditures generated approximately
$2.057 trillion in incremental sales. Last year, direct marketing
accounted for approximately 10 percent of total US gross domestic
product. Also, there are today 1.6 million direct marketing
employees in the US. Their collective sales efforts directly
support 9.3 million other jobs, accounting for a total of 10.9
million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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