ADDING MULTIMEDIA Tweet This! TD Ameritrade Brings Social Research to Retail Investors
28 January 2015 - 3:33AM
Business Wire
Industry-Leading Effort Integrates the Power of
Twitter into Research
For the first time, retail investors can conduct social research
on publicly traded equities and their associated brands through
Twitter in their brokerage accounts at TD Ameritrade, Inc. (“TD
Ameritrade”), a broker-dealer subsidiary of the TD Ameritrade
Holding Corporation (NYSE: AMTD). The new research capabilities are
the result of a collaboration with social media firm SwanPowers
LLC, making TD Ameritrade the first major online brokerage firm to
give this level of social media functionality to individual retail
investors.
Tracking social media sentiment and volume via Twitter can help
investors discern trends, as well as offer potential clues into a
company’s health and future prospects compared to competitors. TD
Ameritrade’s new integrated social media tab aggregates a company’s
information in one place – including social sentiment and volume,
earnings reports and more – saving time and breaking down the
information into an easily digestible, concise format for retail
clients. Similar social sentiment tracking tools have only been
available previously through professional trading platforms.
“Industry trends and our own research show us that engaged
investors view Twitter as a destination of choice for getting a
more comprehensive view of how a public company and its associated
brands are faring,” said Kevin Finn, managing director of eCommerce
at TD Ameritrade. “Consumers are continuing to weave social media
into their daily routines, so we thought it was important to
continue to level the investment playing field for our retail
clients and integrate Twitter into our award winning research
offering.”
Regardless of how frequently retail clients use social media –
or if they do at all – TD Ameritrade’s filters enable investors to
discover and make sense of what others are saying about a company
and its associated brands on Twitter. After logging into their TD
Ameritrade account on the company’s flagship website, retail
investors enter a stock’s ticker symbol in the global search box at
the top of the screen and select the new “Social” tab on the Stock
Summary Page to see what Twitter users are saying about a company,
including:
- Selected Recent Tweets.
Recognizing that Twitter can be an overwhelming fire hose of
chatter, TD Ameritrade provides a curated list of relevant Tweets
about the company and its related brands and products, regardless
of whether the company, its ticker symbol or cashtag are mentioned
in the Tweet. Tweets are filtered by SwanPowers, based on a number
of factors including re-Tweets and favorites, and are refreshed in
near real time.
- Social Volume. Clients get
the total number of English-language mentions on Twitter of the
company, its brands and products, in the past seven days.
- Sentiment Indicator. This shows
the percentage of positive tweets about a company and its
associated brands. The Sentiment Indicator and Social Signals
provide clients with data to compare the social sentiment and
volume on Twitter between different companies.
- Most Tweeted Brands. Here
is where investors can see a list of the top most-tweeted products
and sub-brands connected with a company. With Apple, that might
include iTunes, iPhone, and iPad. For Microsoft, that might include
Minecraft and Xbox. Clients may discover connections between brands
and companies that they hadn’t known about previously.
- Trending on Twitter. TD
Ameritrade clients can keep up with what’s getting the most
attention on Twitter as well. This module is where they can see the
most-shared links relevant to traders and investors about companies
and brands, as well as other topics of high interest.
TD Ameritrade clients can see the social content even if they
don’t have a Twitter account. Clients who are logged into their
Twitter accounts can engage with the Tweets as they would
ordinarily do – i.e., re-Tweet, respond, indicate a
favorite, or follow another Twitter user.
“For the first time, retail investors can get crowd-sourced
market insight and up-to-the-minute intelligence on a company and
its products and brands,” said Finn. “We are proud to lead the
industry by enabling our retail investors to harness the power of
social media for their investing ideas.”
TD Ameritrade plans to continue to expand upon its current
social media functionality throughout the year to bring even more
capabilities to its clients.
The social data discovery, filtering and analysis are provided
by SwanPowers, LLC’s LikeFolio. SwanPowers and TD Ameritrade are
separate and unaffiliated firms.
For more information on the new social media capabilities, visit
http://youtu.be/r1RoJ6e-sDI.
For the latest TD Ameritrade news and information, follow the
Company on Twitter @TDAmeritradePR.
About TD Ameritrade Holding CorporationMillions of
investors and independent registered investment advisors (RIAs)
have turned to TD Ameritrade’s (NYSE: AMTD) technology, people and
education to help make investing and trading easier to understand
and do. Online or over the phone. In a branch or with an
independent RIA. First-timer or sophisticated trader. Our clients
want to take control, and we help them decide how - bringing Wall
Street to Main Street for more than 39 years. An official sponsor
of the 2014 and 2016 U.S. Olympic and Paralympic Teams, as well as
an official sponsor of the National Football League for the 2014,
2015 and 2016 seasons, TD Ameritrade has time and again been
recognized as a leader in investment services. Please visit
TD Ameritrade's newsroom or www.amtd.com for more
information.
Brokerage services provided by TD Ameritrade, Inc., member
FINRA (www.FINRA.org)/SIPC (www.SIPC.org). Source: TD Ameritrade
Holding Corporation
Photos/Multimedia Gallery Available:
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TD Ameritrade Holding CorporationFor Media:Beth Evegan,
201-369-5930Communications & Public
Affairsbeth.evegan@tdameritrade.com@TDAmeritradePRorFor
Investors:Jeff Goeser, 402-597-8464Investor Relations &
Financejeffrey.goeser@tdameritrade.com
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