Zipcar and Yakima Partner to Deliver Outdoor Adventure to Urban Dwellers
18 August 2016 - 1:00AM
Zipcar, the world’s leading car sharing network, and Yakima
Products, Inc., the innovation leader in vehicle racks and cargo
solutions, today announced that the two companies are joining
forces to bring Yakima bike, ski and surfboard carriers to Zipcars
in North America. This exclusive partnership enables Zipcar members
to enjoy their favorite outdoor activities and adventures outside
of the city without the cost and hassle of owning a car.
The Zipcar and Yakima partnership will bring Yakima’s new
StreamLine base rack system, paired with FrontLoader bike mounts,
FatCat 6 ski/snowboard mounts and SUPDawg stand up paddle/surf
board mounts, to more than 150 Zipcars in 17 North American
markets. Zipcar members will now be able to hit their favorite
mountain bike trails, head to the snow, surf new waves, and more –
without worrying about how to transport their gear. The Yakima
mounts can hold two bikes, six skis or four snowboards, or two
surfboards or paddleboards, so it’s even easier to get out and take
on the outdoors with friends.
“Zipcar gives our members the freedom to get out and do what
they love,” said Zipcar Vice President of Marketing Andrew Daley.
“From ordinary adventures to extraordinary experiences – out to the
mountains for a weekend trip with friends, or a day spent surfing
at a secluded beach – our partnership with Yakima gives Zipsters
more opportunities to engage in the active lifestyles they love,
whether that’s biking, skiing, surfing or stand-up paddle
boarding.”
According to the Outdoor Industry Association’s ConsumerVue™
research, 34 percent of the outdoor consumer market lives in
cities. Zipcar and Yakima’s partnership enables these urban
adventurers to live a car-free or car-light lifestyle without
sacrificing their ability to get out of the city and enjoy their
favorite outdoor activities.
“We are very excited to partner with Zipcar and create these
adventure vehicles. Our bike, ski and board mounts make it
extremely easy for city dwellers to have awesome outdoor
experiences with friends and family,” said Ryan Martin, chief
executive officer of Yakima. “This is a perfect partnership of two
brands committed to sustainability and taking more friends whenever
possible, and we look forward to seeing all the places Zipsters go
with this added element of freedom.”
Zipcar members can reserve and drive vehicles in any one of the
hundreds of cities and towns, colleges and university campuses and
major airports where Zipcar operates. To reserve Zipcars with
Yakima racks, tap “Car Model” when making a reservation and look
for the Yakima logo. To join and get on the road in minutes,
download the Zipcar mobile app.
For more information, visit www.zipcar.com/yakima.
About Zipcar Zipcar is the
world’s leading car sharing network, driven by a mission to enable
simple and responsible urban living. With its wide variety of
self-service vehicles available by the hour or day, Zipcar operates
in urban areas and university campuses in over 500 cities and towns
across Austria, Canada, France, Germany, Spain, Turkey, the United
Kingdom and the United States. Zipcar offers the most
comprehensive, most convenient and most flexible car sharing
options available. Zipcar is a subsidiary of Avis Budget Group,
Inc. (Nasdaq:CAR), a leading global provider of vehicle rental
services. More information is available at www.zipcar.com.
About Yakima Yakima Products,
Inc. is a world leader in vehicle racks and cargo solutions for a
variety of consumers, from outdoor enthusiasts to car aficionados.
The company’s two brands – Yakima and Prorack – offer a variety of
cargo management products, including racks for bikes, boats, ski
equipment and other gear, cargo boxes and bags, roof-top tents and
awnings, and high performance multi-sport trailers. Yakima
Products, Inc. is headquartered in Lake Oswego, Oregon. For more
information, visit www.yakima.com.
Media Contacts:
Kate Binette
Zipcar
617.336.4625
kbinette@zipcar.com
Julie Atherton
JAM Collective
415.839.7546
julie@jamcollective.net
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