LAS VEGAS, Dec. 21, 2016 /PRNewswire/ -- Caesars
Entertainment Corporation (Nasdaq: CZR) ("Caesars Entertainment" or
"Caesars" or "Company") today announced that Ruben Sigala has been appointed Chief Marketing
Officer (CMO), effective immediately, concluding an internal and
external search. Sigala had been serving as the company's
interim CMO since the end of May
2016, and the CMO appointment is subject to regulatory
approval.
Mark Frissora, Caesars
Entertainment's President and Chief Executive Officer, said:
"During his 11-year career with the company, Ruben Sigala has led Analytics, Pricing, Yield
and Revenue Management functions, and launched customer
segmentation, big data and performance management platforms which
have played key roles in our recent operational
accomplishments. As interim CMO, Ruben has demonstrated the
critical leadership and executions skills necessary to lead our
marketing teams' pivotal role in our long-term success, and to
collaborate effectively with our property and corporate leadership
teams as we prepare to emerge from the CEOC bankruptcy
process."
Sigala joined Caesars in 2005 and was the company's Chief
Analytics Officer immediately prior to being named Interim
CMO. Prior to joining the company, he worked in the cruise
line industry and as a Consultant in Ernst & Young's National
Cash Management Practice. Sigala is a graduate of the
University of Kansas, where he earned a
Rhodes Scholarship nomination. He has an MBA from Harvard Business School.
About Caesars Entertainment Corporation
Caesars Entertainment Corporation (CEC) is the world's most
diversified casino-entertainment provider and the most
geographically diverse U.S. casino-entertainment company. CEC is
mainly comprised of the following three entities: the majority
owned operating subsidiary Caesars Entertainment Operating Company,
wholly owned Caesars Entertainment Resort Properties and Caesars
Growth Properties, in which we hold a variable economic interest.
Since its beginning in Reno,
Nevada, 75 years ago, CEC has grown through development of
new resorts, expansions and acquisitions and its portfolio of
subsidiaries now operate 50 casinos in 13 U.S. states and five
countries. The Company's affiliated resorts operate primarily under
the Caesars®, Harrah's® and Horseshoe® brand names. CEC's portfolio
also includes the London Clubs International family of casinos. CEC
is focused on building loyalty and value with its guests through a
unique combination of great service, excellent products,
unsurpassed distribution, operational excellence and technology
leadership. The Company is committed to environmental
sustainability and energy conservation and recognizes the
importance of being a responsible steward of the environment. For
more information, please visit www.caesars.com.
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SOURCE Caesars Entertainment Corporation