Worldwide Debut of Ghurka Luxury Leather Goods' All-New Heritage Collection Most Successful Handbag Launch on ShopNBC
30 June 2011 - 10:03PM
Marketwired
ShopNBC (NASDAQ: VVTV) (www.shopnbc.com), a premium interactive
retailer via TV, Internet, mobile and social media, announced today
that the worldwide debut of the all-new Ghurka Luxury Leather
Goods' fine leather handbag collection, The Heritage Collection,
was the most successful handbag collection launch in the network's
history. The prestige and exceptional quality of Ghurka's Heritage
collection debuted Saturday, June 25 with two 1-hour shows that
generated tremendous customer excitement.
The Ghurka Luxury Leather Goods Heritage Collection is the first
new women's collection from the brand in five years and was
inspired by bestsellers and classic styles in the Ghurka archives.
Steeped in Ghurka history, the bags feature natural, full-grained,
pebbled textured leather, brass hardware with smooth, chestnut
leather trim and Ghurka's signature checkered patterned lining. The
collection exemplifies the brand's heritage of luxurious leather,
sophisticated artistry, and world-class workmanship.
The Ghurka Heritage Collection was extremely well-received by
ShopNBC customers and achieved sensational response across the
multi-channel network. As part of the collection launch, ShopNBC
partnered with Ghurka on an exclusive handbag design for the
network, The "Cavalier" Pebbled Leather Satchel. The Ghurka
Heritage collection achieved five sell-outs including: The
"Cavalier" Pebbled Leather Satchel, The "Grace" Satchel, The
"Collette" Leather Satchel, The "Jessica" Drawstring Leather
Satchel, and The "Barbara" Leather Cross Body. Ghurka also achieved
near sell-outs with other must-haves, including: The "Cavalier II"
Leather Travel Bag, The "Express" Leather Carryon Bag, and The
"Charlie III" Framed Leather & Twill Shoulder Handbag.
"We are thrilled to have partnered with ShopNBC for the
worldwide launch of Ghurka's new women's Heritage Collection," said
Charles Chehebar, Head of Ghurka. "ShopNBC does an outstanding job
of highlighting the luxurious detail of the brand and its products.
We look forward to partnering on future Ghurka collection launches
and fostering a long and rewarding partnership."
"The successful launch of the all-new Ghurka Heritage Collection
on the network exceeded our expectations," said Bob Ayd, President
of ShopNBC. "Ghurka is known world-wide for its prestigious
handbags and luggage, which appeal to the refined taste and desire
for high quality our customer craves. We look forward to surprising
and delighting viewers in the future as we partner on additional
ShopNBC-exclusive items and new collections from Ghurka as well as
returning customer favorites."
About ShopNBC ShopNBC, a premium
interactive retailer bringing high-quality merchandise to customers
via TV, Internet and mobile and social platforms under the
"ShopNBC" brand. The ShopNBC television network reaches over 19
million homes via cable and satellite and is streamed live at
www.ShopNBC.com. Over 1.1 million customers have interacted with
ShopNBC in the categories of Home & Electronics, Health &
Beauty, Fashion & Accessories, and Jewelry & Watches,
yielding revenues in excess of $560 million, over $230 million
(41%) of which are Internet-based. "ShopNBC Anywhere" allows
customers to interact and shop via TV, phone, mobile devices and
online at www.ShopNBC.com and via Facebook, Twitter and
YouTube.
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Contact: Investors / Media Relations: Anthony
Giombetti ValueVision Media, Inc. agiombetti@shopnbc.com (612)
308-1190 Investors: Norberto Aja David Collins Jennifer
Neuman Jaffoni & Collins vvtv@jcir.com (212) 835-8500
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