Jamie and Bobby follow in their mother’s
footsteps, debuting their own personal twist on kitchen and
southern hospitality June 13
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video
commerce company (evine.com), today announced the premiere of Deen
Brothers – cookware, kitchen accessories, and a curated collection
of wines from Jamie and Bobby Deen. The sons of culinary icon,
Paula Deen, who also offers an exclusive assortment of food,
kitchen, fashion and home products on Evine, Jamie and Bobby will
join their mother to debut the collection on Evine June 13.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/39224a6b-ea17-4fd2-90c6-ea650705d917
“I’m so pleased to offer our customers and fans of
the Deen family a complete ‘Deen dining experience.’ With the debut
of Deen Brothers, customers now have access to everything they need
to make meaningful events out of mealtime, including food, cookware
and wine,” said Bob Rosenblatt, Chief Executive Officer of Evine.
“Beyond the products, we’re excited that Paula has made her family
a part of our own. We take pride in our ability to foster and grow
new brands, and the fact that Paula has brought her boys to Evine
is a testament to that.”
“As Paula Deen’s son, I had the incredible fortune
to learn a lot from mama growing up in her kitchens,” said Bobby,
who in addition to playing a key role in the Deen family’s success,
is an accomplished culinary personality.
“She always taught us to welcome guests like they
were a part of our own family,” said Jamie. “That’s really what
this collection is all about… warmth and hospitality.”
Jamie continued, “I can’t tell you how excited we
are to bring our collection to Evine. We’ve worked together with
the team over these past couple of years and look forward to
growing our business – as a family – with Evine.”
Deen Brothers will premiere their collection June
12 at 11pm ET, and June 13 at 3am, 7am, 11am, 2pm, 7pm and 10pm ET.
During the debut, Jamie and Bobby will present items from their new
exclusive cooking collection, as well as a variety of wines from
Savannah Cellars, a wine collection developed by the Deen
brothers.
Deen Brothers CookingPutting a
healthier spin on southern cooking and hospitality, Bobby and Jamie
aim to provide cookware and accessories especially for
health-conscious consumers. Exclusive to the Deen Brothers
cookware, each piece features a stone-infused titanium reinforced
ceramic non-stick interior, allowing for flavorful cooking without
the need for excessive fats or oils. During the live shows, Bobby
and Jamie will present their fresh, fit-friendly take on southern
food favorites.
Deen Brothers WineIn the spirit of
southern hospitality, where guests at the Deen table are always
welcomed like family, Jamie and Bobby Deen partnered with
award-winning master vintner and celebrated restaurateur, Doug
Margerum, to create their exclusive collection of wine, Savannah
Cellars. Each wine was hand-selected as the perfect accompaniment
to toast to food, family and fun. For the debut, the collection
will offer an assortment of varietals, including Chardonnay and a
red blend developed by Jamie during a recent trip to Santa Barbara.
In addition to wines, customers will have access to Deen family
recipes online, each a perfect pairing to a different Savannah
Cellars wine.
Viewers are invited to watch via cable and
satellite, mobile apps and live streaming online at www.evine.com.
Evine airs on DIRECTV channels 73 and 316, DISH Network channels
134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart
TVs, YouTube and on the nation's top cable providers. Find Evine in
your area: bit.ly/1CNa450.
For more information on the Deen Brothers’
collections, visit www.evine.com/DeenBrothers. For more information
on Evine, visit www.evine.com.
About Evine Evine Live
Inc. (NASDAQ:EVLV) operates Evine, a multiplatform video
commerce company that offers a compelling mix of proprietary and
name brands directly to consumers in an engaging and informative
shopping experience via television, online and mobile. Evine
reaches more than 87 million cable and satellite television homes
with entertaining content in a comprehensive digital shopping
experience 24 hours a day.
About the Deen Brothers Jamie Deen
is an entrepreneur, businessman, author and son of American cooking
and southern hospitality icon Paula Deen. His hit show “Home for
Dinner with Jamie Deen” airs on the Food Network. Jamie has been an
integral part of the now legendary business, The Bag Lady – the
sandwich delivery service that launched Paula’s culinary career in
Savannah, Georgia.
Bobby Deen has long been an essential ingredient to
the Deen Family’s success. Bobby’s show, “Not My Mama’s Meals,”
currently airs on the Cooking Channel to showcase favorite southern
recipes in a healthier, more approachable way. In 2014, Bobby
hosted Food Network’s Holiday Baking Championship, where eight
amateur bakers displayed their baking skills in a holiday cooking
competition. Bobby hosted the Holiday Baking Championship again in
2015 as well as Food Network’s Spring Baking Championship, where
eight pastry-savvy chefs competed in a springtime baking
competition with the hopes of winning a sweet spot in the hearts of
judges and the title of Spring Baking Champion. Bobby also
co-hosted two popular shows, the Cooking Channel’s “Junk Food Flip”
with Nikki Dinki, as well as Food Network’s “Southern Fried Road
Trip” with his brother, Jamie Deen.
Jamie and Bobby are also accomplished authors and
have published four books: “The Deen Bros. Cookbook-Recipes from
the Road” (2007), “Y’all Come Eat” (2008), “Take It Easy” (2009)
and “Get Fired Up” (2011). In 2013, Jamie launched his first solo
authorship with "Good Food," a beautiful look at family recipes and
traditions.
CONTACTS
Media
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
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