FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of
Johnny Rockets and eight other restaurant concepts, today debuts
expansive new plant-based options for a limited time – the
Impossible™ Original, Craig’s Vegan Shakes, and dairy-free Daiya
Cheddar Style Slices at Johnny Rockets.
Customers can now boogie on down to their local
Johnny Rockets to order a classic cheeseburger and milkshake, or
one of Johnny Rockets’ new plant-based lineup items. The Impossible
Burger is the world's only burger that handles, smells, cooks and
tastes like ground beef from cows — but is made from plants.
Similarly, dairy-free Daiya Cheddar Style Slices deliver the same
melt and sharpness as dairy-based cheese. New vegan shakes will be
made with fellow Los Angeles company’s Craig’s Vegan hand-scooped
ice cream, and are topped with non-dairy whipped cream. The Vegan
Shakes will be available in the classic Johnny Rockets flavors:
Chocolate, Vanilla, and Strawberry.
“The Johnny Rockets environment and menu
delivers a piece of nostalgic Americana at locations around the
globe,” said Andy Wiederhorn, CEO of FAT Brands.
“While that will always be the most evident and fun part of the
Johnny Rockets experience, we also acknowledge the future, which is
plant-based. FAT Brands’ longstanding relationships with Impossible
Foods, Daiya, and Craig’s Vegan has proven that these items
integrate seamlessly into classic American menus, and we’re very
happy to partner with brands that are centered around providing
high-quality and great tasting products like we are. These product
offerings have performed well to date at other concepts of ours,
and we hope to incorporate as long-standing menu additions at
Johnny Rockets as well.”
The first Johnny Rockets restaurant opened June
6, 1986 on the iconic Melrose Avenue in Los Angeles. Since that
time, the chain’s timeless All-American brand has connected with
customers across the U.S. and in 25 other countries around the
globe. The Johnny Rockets team’s passion for delivering fresh,
classic American fare is only equaled by their commitment to
providing a superb guest experience. The goal is to make every
guest smile every day with irresistible food, classic American
music, and a whole lot of fun.
The new offerings are available at participating
domestic Johnny Rockets’ locations. Guests can now order online
from select locations on the newly rolled out Johnny Rockets app or
at www.johnnyrockets.com. For more information or to find
a Johnny Rockets near you, please
visit www.johnnyrockets.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets and
develops fast casual and casual dining restaurant concepts around
the world. The Company currently owns nine restaurant brands:
Fatburger, Johnny Rockets, Buffalo’s Cafe, Buffalo’s Express,
Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean
and Ponderosa and Bonanza Steakhouses, and franchises over 700
units worldwide. For more information, please visit
www.fatbrands.com.
About Johnny RocketsFounded in
1986 on iconic Melrose Avenue in Los Angeles, Johnny Rockets is a
world-renowned, international restaurant franchise that offers high
quality, innovative menu items including items including Certified
Angus Beef® cooked-to-order hamburgers, veggie burgers, chicken
sandwiches, crispy fries and rich, delicious hand-spun shakes and
malts. With over 325 franchise and corporate locations in over 25
countries around the globe, this dynamic lifestyle brand offers
friendly service and upbeat music contributing to the chain’s
signature atmosphere of relaxed, casual fun. To learn more
about the Johnny Rockets brand, please visit the brand website at
www.johnnyrockets.com, or follow us on Facebook, Twitter and
Instagram.
About Impossible Foods
Based in California’s Silicon Valley, Impossible
Foods makes delicious, nutritious meat and dairy products from
plants — with a much smaller environmental footprint than meat from
animals. The privately held food tech startup was founded in 2011
by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of
Biochemistry at Stanford University and a former Howard Hughes
Medical Institute investigator. Investors include Coatue, Bill
Gates, Google Ventures, Horizons Ventures, Khosla Ventures, Mirae
Asset Global Investments, Open Philanthropy Project, Sailing
Capital, Temasek, UBS, and Viking Global Investors.
About Daiya
Daiya Foods was founded in 2008 out of a love
for food and a commitment to healthy living. Today, as an industry
leader and one of the founding members of The Plant Based Foods
Association, Daiya remains passionate about celebrating delicious
food that is dairy, gluten, soy and peanut free. Its line of
premium plant-based foods, beginning with wonderful cheese
alternatives- including Blocks, Shreds, Slices, Sticks and Creamy
Spreads, has expanded into Burritos, Non-Dairy Frozen Desserts,
Yogurt Alternatives, Pizzas and Cheezecakes. They are available in
the dairy case and freezer aisle. Daiya also recently expanded its
offerings to include shelf-stable products like its Cheezy Macs,
Cheeze Sauces and Dairy-Free Dressings. Daiya's selection of
deliciously plant-based foods can be found in more than 25,000
grocery stores in the U.S., including Whole Foods, Kroger, Safeway
and Publix, as well as most natural food retailers, including
Sprouts Market. Daiya's products are also available internationally
in the United Kingdom, Australia, Sweden, Mexico, Hong Kong, and
more. For more information about Daiya, please
visit www.daiyafoods.com, become a fan
on Facebook or follow us
on Twitter and Instagram.
About Craig’s Vegan Ice Cream
Craig Susser is the owner and operator of
Craig’s restaurant, the iconic Los Angeles-based eatery known for
its electric menu covering everything from steak to vegan
specialties since opening in January 2011. After receiving
countless non-dairy dessert requests from restaurant regulars, he
and Chef Kursten Kizer created “Craig’s Vegan.” A cashew-based
frozen dessert line that offers popular flavors like ‘Kurstens PB
Krunch’ and ‘Melrose Mint Chip.’ The line officially launched in
March 2019 and can found in the freezers of family kitchens, A-List
celebrities, wellness gurus and basically anyone who loves
delicious desserts that just so happen to be 100% vegan. Website:
https://craigsvegan.com/.
MEDIA
CONTACT: Erin
Mandzik, JConnellyemandzik@jconnelly.com 862-246-9911
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