SAN FRANCISCO, March 3, 2011 /PRNewswire/ -- Tapjoy, Inc.
(http://www.tapjoy.com) today announced that it successfully helped
Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of
social games for smartphone and tablet devices, fuel the revenue
and audience growth of its latest hit game, Gun Bros. Tapjoy's
alternative payment platform helped Glu improve Gun Bros'
monetization rates, while its app distribution network provided
scalable and effective promotion.
"The success of Gun Bros validates our strategy of building
high-quality, freemium games that monetize through
microtransactions, in-game advertising and offers," said
Michael Breslin, vice president of
marketing for Glu Mobile. "Tapjoy is an ideal partner to help us
both monetize and distribute our games because they truly
understand what it takes to build a successful freemium business on
mobile platforms."
Downloaded by more than 6.8 million consumers on iPhone, iPod,
iPad and Android devices, Gun Bros provides players with a mix of
action, story and comedy during adventures full of adrenaline and a
large variety of over-the-top guns.
Tapjoy enables Gun Bros players to earn the game's virtual
currency, War Bucks, for free in exchange for taking part in
targeted, high-quality advertising offers or for downloading and
trying other, relevant apps. War Bucks can then be redeemed to
purchase in-game items such as new guns, armor and explosive
power-ups.
For the complete case study on Tapjoy's partnership with Glu
Mobile, visit www.tapjoy.com/glu.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global publisher of social
games for smartphone and tablet devices. Glu's unique technology
platform enables its titles to be accessible to a broad audience of
consumers all over the world - supporting iOS, Android, Palm,
Windows Phone 7 devices and beyond. Glu is focused on bringing the
best in social, freemium, cross-platform mobile gaming experiences
to the mass market. Founded in 2001, Glu is headquartered in
San Francisco and has major
offices in Brazil, China, Russia
and the UK. Glu is focused on creating compelling original IP and
also partners with leading entertainment brands including
Activision, Atari, Caesar's and Fox. Consumers can find
high-quality, fresh entertainment created exclusively for their
mobile devices wherever they see the 'g' character logo or at
http://www.glu.com/. For live updates, please follow Glu via
Twitter at www.twitter.com/glumobile or become a Glu fan at
Facebook.com/glumobile.
About Tapjoy, Inc.
Tapjoy is the leading platform company for social and mobile
applications. The company's turnkey alternative payment platform
enables developers to significantly increase their monetization
rates when selling virtual goods or premium digital assets, while
its cross-platform distribution services provide massive reach and
cost-effective user acquisition on the leading social, mobile and
gaming platforms. The company is headquartered in San Francisco, California. Investors include
Rho Ventures, Interwest Capital, North Bridge Venture Partners, and
D. E. Shaw Ventures. For more information, visit
www.tapjoy.com.
SOURCE Tapjoy, Inc.