HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy
09 June 2021 - 6:05AM
HRB Brands LLC (“HRB” or the “Company”), a portfolio company of
Tengram Capital Partners (“Tengram”), announced today that it has
acquired a portfolio of personal care brands from Helen of Troy
Limited (Nasdaq: HELE). The acquired portfolio includes 12 iconic
and well-known brands such as Brut, Pert, Sure, Ammens, Seabreeze
and Infusium.
“Today’s acquisition complements, leverages, and builds upon the
Company’s robust portfolio of personal care brands. These
well-known, iconic brands have strong consumer loyalty across
distribution channels in North and South America,” commented
Tengram’s Managing Partner and Chairman of HRB Brands, William
Sweedler.
“This strategic acquisition also brings with it a significant
opportunity for international expansion, as the brands are
currently sold in a number of countries and will drive growth
across our combined platform. In addition, our management team has
already begun development of renewed marketing and product
innovation across the acquired portfolio that we will be sharing
with our retail partners this Spring,” Jim Daniels, Chief Executive
Officer of HRB Brands.
In conjunction with this transformative transaction, the Company
has decided to rename the business to signify the transformation
and evolution which includes significantly more brands in new
categories along with international reach. The new name will be HRB
Brands which stands for Healthy
Responsible Beauty Brands.
The transaction was financed by White Oak and Wells Fargo along
with transaction advisory services from Hilco Global.
About HRB Brands LLC
HRB Brands is one of the largest independent branded personal
care companies in North America. HRB Brands holds leading market
positions in the hair care and skin cleansing categories with
iconic brands including ZEST®, VO5®, COAST®, Rave® SGX NYC®,
THICKER FULLER HAIR®, Zero Frizz®, AND LA LOOKS®. HRB Brands is a
portfolio company of Tengram Capital Partners.
About Tengram Capital PartnersTengram Capital
Partners is a private equity firm exclusively focused on
investments in leading middle-market consumer companies that own
strong recognizable brands. The team has a diverse background of
consumer investing and operating expertise that assists and guides
company management to unlock the true potential of their brands.
Tengram invests in both traditional “growth” and
“restructuring/turnaround” situations in each of the public and
private sectors. Other Tengram investments, current and past,
include Tommie Copper, Tone it Up, Algenist, Lime Crime Beauty,
Revive, DevaCurl, NEST Fragrances, Robert Graham, Hudson Jeans, and
El Cap. Additional information can be found
at: http://www.tengramcapital.com.
About Helen of Troy
Helen of Troy Limited (NASDAQ: HELE) is a leading global
consumer products company offering creative solutions for its
customers through a strong portfolio of well-recognized and
widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun,
Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these
brands as our Leadership Brands. All trademarks herein belong to
Helen of Troy Limited (or its subsidiaries) and/or are used under
license from their respective licensors.
Media Contact
Katherine Nash Goehring
(512) 757-2566
kgoehring@vianovo.com
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