Intuit To Debut Two New Ads in Football’s Biggest Game
09 January 2018 - 1:00AM
Business Wire
Releases first-ever ad for Intuit along with
fifth consecutive spot for TurboTax
Intuit Inc. (Nasdaq: INTU) today announced it will debut two new
ads during football’s Big Game on February 4, 2018. Intuit, the
maker of TurboTax, QuickBooks, Mint and Turbo, will release a
15-second spot to mark the launch the company’s first ever
corporate brand campaign, while TurboTax will make its fifth
consecutive appearance with a 60-second spot also airing during the
game.
“46 million people worldwide use Intuit products, but only a
small portion of them know the brands they love and trust are all
part of the Intuit family. We’re excited to introduce the Intuit
brand during one of the most anticipated, most watched events of
the year,” said Lucas Watson, chief marketing and sales officer at
Intuit. “The Big Game is during a time when finances are top of
mind for consumers and those who work for themselves. For the first
time, we will demonstrate the benefits of our product ecosystem
working together to power prosperity for millions around the
world.”
The Intuit brand ad will introduce two characters who are
featured prominently in the company’s new brand campaign
highlighting how Intuit helps power prosperity for consumers and
those who work for themselves. Using the company’s unique set of
product and services, the campaign will demonstrate how Intuit
helps its customers’ save time, make more money and be confident in
their financial lives. Created by Phenomenon and Oscar-winning
Passion Animation Studios, the ad is a playful nod to saving time,
because time is money.
For the fifth year in a row, an Intuit TurboTax® brand ad will
air during the Big Game. The ad was created in partnership with
independent advertising agency Wieden+Kennedy, based in Portland,
Oregon.
About Intuit
Intuit’s mission is to Power Prosperity Around the World. Its
global products and platforms, including TurboTax, QuickBooks, Mint
and Turbo, are designed to empower consumers, self-employed, and
small businesses to improve their financial lives, finding them
more money with the least amount of work, while giving them
complete confidence in their actions and decisions. Intuit’s
innovative ecosystem of financial management solutions serves
partners and 46 million customers worldwide, unleashing the power
of many for the prosperity of one. For the latest news and in-depth
information about Intuit and its brands, visit Intuit.com and
follow on Facebook.
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version on businesswire.com: http://www.businesswire.com/news/home/20180108005729/en/
Intuit Inc.Kali Fry, 650-944-3036kali_fry@intuit.comorRick
Heineman, 310-339-9347rick_heineman@intuit.com
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