IVIL Ivillage (MM)

Premium Online Offering for Expecting and New Moms Includes Personalized Pregnancy Information and Exclusive Video from the Newborn Channel NEW YORK, March 28 /PRNewswire-FirstCall/ -- iVillage Inc. (NASDAQ:IVIL), The Internet For Women(TM), a leading women's media company and the number one source for women's content and community online, today announced the launch of Pregnancy & Baby Plus, http://www.ivillage.com/pbplus, a new online offering for moms-to-be and new moms. Pregnancy & Baby Plus offers customized and exclusive multi-media pregnancy and newborn information from the trusted and credible sources of the Newborn Channel, BabySteps magazine and iVillage.com. "From 4 p.m. cravings to 4 a.m. concerns, this personal companion is there 24-hours a day, seven days a week, to help guide moms through pregnancy and baby's first year of life," said Kellie Gould, Editor-in-Chief, iVillage. "iVillage Pregnancy & Baby Plus was conceived to offer expecting and new moms just what they need, when they need it the most." Pregnancy & Baby Plus, The Best Place to Be a Mom(TM), is an all-inclusive resource that is highly personalized and customized to the day and week of a woman's pregnancy or the age of her newborn. This premium offering includes new features currently unavailable on iVillage.com including a comprehensive, searchable multi-media library, engaging online videos, aggregated product recalls and more. Also included is an interactive photo journal that allows moms to capture their memories and milestones that can be shared with family and friends. Pregnancy & Baby Plus is also the home to articles from iVillage's pregnancy and baby magazines, as well as video from the Newborn Channel, iVillage's satellite television network available in over 1,000 hospital maternity wards across the country. Moms can now access online some of the same video that hospitals showcase to new parents, in addition to newly produced segments. "This product marks the first time all of the resources of the iVillage Parenting Network, from the Newborn Channel to BabySteps magazine, have combined to create an online product that our audience can utilize every day," said Gregg Zegras, Senior Vice President & General Manager, iVillage Parenting Network, Inc. Key features include: * Online, On-Demand Video - how-to videos help expecting and new moms gain confidence and cover everything from labor signs to bathing your baby. * Photo Journaling - a personal photo journal to capture memories and milestones that can be shared online with family and friends or hard- bound in a personalized book. * Essential Guides - a complete guide to pregnancy and baby development, as well as newborn and personal care. * Developmental Calendar - provides daily updates about fetal/baby development, helping moms keep track of progress from conception through the first year of life. * Product Raves & Recalls - offers must-have, innovative and fun product highlights for moms and babies. Plus, the latest recalls from the top reporting agencies are available in a one-stop resource to help parents keep their families safe. * Message Boards - a central location for mom-to-mom sharing and support both during and after pregnancy. * Quick Tips - short video and Flash based "how-to" guides, concisely delivering actionable steps, key tips and hints for new mothers. Offering new ways for moms to learn about, celebrate and share their new bundle of joy, a subscription to Pregnancy & Baby Plus is available for $24.00 a year at http://www.ivillage.com/pbplus. About iVillage Inc. iVillage is "the Internet for women" and consists of several online and offline media-based properties that seek to enrich the lives of women, teenage girls and parents through the offering of unique content, community applications, tools and interactive features. iVillage Inc. (NASDAQ:IVIL) was established in 1995 and is headquartered in New York City. Average monthly page views for iVillage.com and its affiliate Web sites ("The iVillage Network") totaled 362 million for the quarter ended December 31, 2005. In February 2006, according to comScore Media Metrix, The iVillage Network ranked 43rd among the top 100 Web and Digital Media properties with approximately 14.4 million unique visitors in the United States and had an average reach of approximately 8% of the total online population and more than 10% of women 18+ online. Also, according to the same report, The iVillage Network was the number one "women's community site" and the number four "community site" overall on the Web. For more information about iVillage, visit http://www.ivillage.com/. DATASOURCE: iVillage Inc. CONTACT: Carl R. Fischer IV, iVillage Inc., +1-212-600-6502, Web site: http://www.ivillage.com/ http://www.ivillage.com/pbplus

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