Interwoven Continues to Redefine Web Optimization With Launch of Adaptive Targeting
21 October 2008 - 11:00PM
PR Newswire (US)
Only Interwoven Offers Web Marketers a Complete Targeting Solution
WASHINGTON, Oct. 21 /PRNewswire-FirstCall/ -- EMETRICS MARKETING
OPTIMIZATION SUMMIT -- Interwoven, Inc. (NASDAQ:IWOV), a global
leader in content management solutions, today announced the
availability of Interwoven Optimost Adaptive Targeting,
dramatically enhancing the ability of businesses to identify the
best combination of content for each Web visitor based on a
wide-range of audience characteristics and behaviors. Adaptive
Targeting joins Interwoven's current solutions to create the
industry's most comprehensive set of targeting offerings, providing
an unequaled ability to identify new audience segments, continually
refine existing segments, and deliver optimized content to every
visitor. The result: marketers can effectively and efficiently
adapt their Websites to achieve maximum business results. (Logo:
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO) "For too
long, marketers have been forced to make blind guesses, without the
right solutions to test their assumptions," said Mark Wachen,
managing director of Optimost at Interwoven. "Interwoven is the
only company that combines testing with all forms of targeting
techniques. We're excited to be able to help marketers move beyond
the limitations of behavioral targeting, and provide Web marketers
with the clearest and most actionable profile of their site
visitors." Interwoven Optimost Adaptive Targeting enables marketers
to: -- Discover new segments of site visitors -- Learn more about
current visitor segments -- Respond quickly with relevant
experiences and content Targeting Done Right Separates the Winners
from the Losers According to a report titled "Find Your Sweet Spot"
in the Harvard Business Review, " ... businesses that successfully
tailor product and service offerings to desirable customer segments
post annual profit growth of about 15 percent ... companies that
fail to connect the right value propositions to the right customer
segments realize annual profit growth of only 5 percent." "We've
had a number of wins using Optimost's technology in a 'one size
fits' manner," said Hugh Buchan, eCommerce marketing director at
America's Test Kitchen. "Interwoven Optimost Adaptive Targeting
offers exciting possibilities to take our online marketing to a new
level. The idea that you could create finely tuned audience
segments, and match those visitor groups with personally appealing
content is encouraging. Now, we can use even more data -- not
assumptions -- to continue to optimize our offers and grow our
business." With many Website targeting systems, marketers have
access to only a limited set of visitor data, such as Website
visitor behavior or search terms. Additionally, these systems force
marketers to match the created visitor segments to a finite
collection of offers or content. Targeting systems with limited
visitor data and fixed content options are not likely to provide
the optimal experience to the visitor or maximize conversion rates.
Overcoming these limitations, Adaptive Targeting empowers marketers
with greater control and insight into the segmentation process, and
it mines all major categories of visitor attributes: -- Context -
How the visitor arrives at the Website (e.g., search keyword); --
Geography - Information about the visitor's physical location; --
Time - When the visitor accesses the site (e.g., during business or
free time); -- Demographic - Known or assumed attributes of the
visitor, such as age, income, or gender; -- Behavioral - Current
and previously collected Web browsing activity; -- Visitor Entry -
Voluntary information entered by online visitors (e.g., travel
booking dates); -- Profile - Pre-existing customer information
derived from online and offline activities (e.g., account
information, address, products owned, or most recent purchase).
With Adaptive Targeting, marketers can use either single attribute
data or combine categories to create multidimensional visitor
segments. Further, within defined categories, marketers can test an
unlimited combination of content, offers, and layouts to determine
the best content for each audience segment. For information on
Interwoven Optimost Adaptive Targeting and Interwoven's full suite
of Targeting and Engagement solutions, visit
http://www.interwoven.com/. Interwoven Optimost Adaptive Targeting
is generally available now. About Interwoven Interwoven, Inc.
(NASDAQ:IWOV) is a global leader in content management solutions.
Interwoven's software and services enable organizations to maximize
online business performance and organize, find, and govern business
content. Interwoven solutions unlock the value of content by
delivering the right content to the right person in the right
context at the right time. Nearly 4,400 of the world's leading
companies, professional services firms, and governments have chosen
Interwoven, including adidas, Airbus, Amnesty International USA,
Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant
Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development
Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell,
Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White &
Case. A community of over 20,000 developers and over 300 partners
enrich and extend Interwoven's offerings. To learn more about
Interwoven, please visit http://www.interwoven.com/.
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO
http://photoarchive.ap.org/ DATASOURCE: Interwoven, Inc. CONTACT:
Mark Richardson of Interwoven, Inc., +1-408-953-7307, ; or Miriam
Blackwell of Waggener Edstrom Worldwide, +1-512-527-7029, , for
Interwoven Web site: http://www.interwoven.com/
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