Global wireless entertainment publisher JAMDAT Mobile Inc. (NASDAQ:JMDT) announced today the appointment of Bob Aniello as Vice President of Marketing. Aniello will oversee brand, product and channel marketing functions. Aniello has more than 15 years' experience building global brands. Prior to joining JAMDAT, he spent five years at Mattel where he held several key positions, including Vice President of Marketing for the Hot Wheels brand, as well as Director of Mattel Interactive, overseeing the business of mobile content, video games and new interactive platforms. Before Mattel, Aniello served as Vice President of Marketing for Electronic Arts where he was responsible for the launch of several key franchises on Playstation 2 including SSX, Need For Speed and NBA LIVE titles. Earlier in his career, Aniello held the position of Senior Director of Marketing for The Topps Company, makers of Bazooka bubble gun and sports trading cards. "Bob is a consumer marketing expert who has a track record of successfully building global brands," said Minard Hamilton, Executive Vice President of Sales and Marketing, JAMDAT Mobile Inc. "Bob is an outstanding addition to the JAMDAT management team." "It is an exciting opportunity to work with an exceptional management team," said Aniello. "Mobile gaming continues to grow and JAMDAT's leadership position in this space presents enormous opportunities for the future." About JAMDAT Mobile JAMDAT Mobile Inc. is a global publisher of wireless entertainment applications, including games, ring tones, images and other content. JAMDAT's application portfolio is based on original and licensed intellectual properties and includes JAMDAT Bowling, Tetris(R), Downtown Texas Hold 'Em, Lemonade Tycoon(R), Bejeweled(R), The Lord of the Rings(R), Tony Hawk's(R) Underground and Scrabble(R). JAMDAT distributes its applications through wireless carriers around the world. For more information, please visit www.jamdat.com. Safe Harbor Statement - JAMDAT Mobile Inc. This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for JAMDAT's markets and the demand for its products. Factors that could cause JAMDAT's actual results to differ materially from these forward-looking statements include its ability to integrate the acquisition of Blue Lava Wireless, anticipated growth in the handset market, its ability to effectively market and sell products in diverse market segments, its reliance on a limited number of products and third-party vendors and distributors, its ability to expand studio operations, increases in fulfillment costs, disruptions to information technology systems, unpredictable events and circumstances relating to international suppliers, increased competition, government regulatory action and general economic conditions. Please refer to JAMDAT's reports and filings with the Securities and Exchange Commission for a further discussion of these risks and uncertainties. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are made. JAMDAT undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events. (C)2005 JAMDAT Mobile Inc. JAMDAT, JAMDAT Mobile and the bubbles logo are trademarks of JAMDAT Mobile Inc.
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