LA's newest bridal boutique brings attainable
luxury to brides for every wedding occasion
Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”)
(Nasdaq: LVLU), the attainable luxury brand for women, today
announced the opening of its first bridal boutique in Los Angeles,
offering a novel approach to the bridal shopping journey – from
engagement to honeymoon – and delivering an elevated, end-to-end
wedding attire shopping experience for discerning brides. Open
beginning February 1, the bridal boutique is located on the upper
level of the Lulus on Melrose retail location and is a specialized
space dedicated to all one’s bridal needs – from bridal gowns,
bridesmaids dresses, bridal accessories, shoes and more. At launch,
a curated selection of gowns will be available exclusively first at
Lulus on Melrose.
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Lulus Bridal Boutique at Lulus on Melrose
- Los Angeles, CA (Photo: Business Wire)
“We know how important someone’s wedding day is to them and
we’ve created an experience that invites brides and wedding parties
to see first-hand the elegant construction and premium finishes of
each of Lulus’ fashionable, yet attainably priced gowns,” said
Crystal Landsem, Chief Executive Officer, Lulus. “Our aim is to
make every woman feel beautiful, celebrated and as if she’s the
most special version of herself for every momentous occasion,
especially her wedding. At Lulus, brides won’t have to compromise –
attaining that luxurious look without breaking their budgets isn’t
a dream, it’s a reality.”
Lulus first introduced a dedicated bridal category in 2019 and
has since dressed endless brides for all their important
wedding-related moments. In recent years, the Company has
experienced exponential growth in the bridal, bridesmaids and
wedding guest categories, with the classic silhouettes of the
“Awaken My Love White Long Sleeve Lace Maxi Dress,” and “Heavenly
Hues White Maxi Dress” among its most popular wedding styles. The
introduction of an appointment-only bridal boutique enables the
brand to offer its customer-first online experience to brides in
real life.
One Destination for Every Wedding Occasion
The Lulus on Melrose bridal boutique is an end-to-end wedding
attire experience, showcasing a curated selection of bridal
dresses, bridesmaids dresses, bridal accessories and shoes. Brides
visiting the boutique will experience Lulus’ signature bridal
concierge service in person, with “Book A Styling Session”
appointments made online. During the appointment, customers will
work directly with a bridal stylist who will deliver a white-gloved
experience, guiding brides on sizing, fabrics, styling suggestions
and special orders. Brides will be able to take their dresses home
the same day or if ordered at the bridal boutique, will receive
their dresses in a fraction of the time of traditional wedding
dress orders.
Lulus on Melrose is specifically designed to make wedding
occasion shopping easy – in addition to the bridal boutique, brides
and their entourage can shop for festive bachelorette and wedding
guest options in the designated “Party Shop.” From her engagement,
to her bachelorette, to getting ready on her big day and walking
down the aisle, Lulus has something for every occasion.
Designed Like a Dream
The bridal boutique is designed for celebration, complete with
unique, social-ready vignettes, complimentary non-alcoholic
beverages and attentive customer service. Dreamy fabric-draping,
pearl adornments and sumptuous velvet tufts set the scene for a
memorable appointment. The focal point of the bridal boutique is a
3D seashell-inspired photo backdrop designed by artist and set
designer Romain Goudinoux and exclusive to Lulus on Melrose,
offering an enchanting and unforgettable photo moment just for
bridal.
First to Melrose
While the bridal boutique features a condensed edit compared to
Lulus’ vast online selection, three all-new bridal gowns will be
available first exclusively at Lulus on Melrose at launch.
Available at price points ranging from $99 to $268, the first to
Melrose edit features timelessly sophisticated and flattering
bridal gowns. The new “Your Sweetie White Tie-Strap Column Maxi
Dress” ($99.00 USD), the “Ethereal Perfection White Organza
Embroidered Bustier Maxi Dress” ($138.00 USD), and “Infinite
Adoration Ivory Beaded Embroidered Lace Maxi Dress” ($268.00 USD),
will be available in-store. Extended sizing for select dresses will
also be available in-store.
Open House Bridal Event and 100 Dresses For 100 Brides
Giveaway
To celebrate the opening of the bridal boutique, Lulus is
hosting an open house bridal event on Saturday, February 10, 2024,
from 11 a.m. - 3 p.m. PT. The event kicks off with Lulus’ biggest
dress giveaway yet. The first 100 brides who come to the bridal
boutique on February 10 will receive a free Lulus’ wedding dress,
which they can pick from select styles. Additional details on the
100 Dresses for 100 Brides giveaway are available here. Throughout
the day, shoppers can experience the new bridal space and celebrate
with festive decor, treats from Flouring, drinks, and special
on-site hair activations, as well as nail activations by Olive
& June. As part of the 100 dresses giveaway, the first 100
brides will also receive an all-new instant mani kit from Olive
& June’s wedding collection, which debuts on February 1.
Open for Business
The bridal boutique at Lulus on Melrose is located at 8303
Melrose Ave., Los Angeles, CA 90069. It is officially open to
shoppers starting today. Brides can “Book A Styling Session” online
here.
For more information on Lulus, please visit: www.lulus.com.
About Lulus
Headquartered in California and serving millions of customers
worldwide, Lulus is an attainable luxury fashion brand for women,
offering modern, unapologetically feminine designs at accessible
prices for all of life’s fashionable moments. Our aim is to make
every woman feel beautiful, celebrated and as if she’s the most
special version of herself for every occasion – from work desk to
dream date or cozied up on the couch to the spotlight of her
wedding day. Founded in 1996, Lulus delivers fresh styles to
consumers daily, using direct consumer feedback and insights to
refine product offerings and elevate the customer experience.
Lulus’ world class personal stylists, bridal concierge, and
customer care team share an unwavering commitment to elevating
style and quality and bring exceptional customer service and
personalized shopping to customers around the world. Follow @lulus
on Instagram and @lulus on TikTok. Lulus is a registered trademark
of Lulu’s Fashion Lounge, LLC. All rights reserved.
Forward-Looking Statements
This press release contains “forward-looking statements” within
the Private Securities Litigation Reform Act of 1995. All
statements other than statements of historical or current fact
included in this press release are forward-looking statements.
These statements are neither promises nor guarantees, but involve
known and unknown risks, uncertainties and other important factors
that may cause Lulus’ actual results, performance or achievements
to be materially different from any future results, performance or
achievements expressed or implied by the forward-looking
statements. Important factors discussed under the caption “Risk
Factors” in Lulus’ Annual Report on Form 10-K for the fiscal year
ended January 1, 2023, and its other filings with the Securities
and Exchange Commission could cause actual results to differ
materially from those indicated by the forward-looking statements
made in this press release. Any such forward-looking statements
represent management’s estimates as of the date of this press
release. While Lulus may elect to update such forward-looking
statements at some point in the future, it disclaims any obligation
to do so, except as required by law, even if subsequent events
cause its views to change.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240201174185/en/
Abbygail Reyes Vice President, Communications
press@lulus.com
Lulus Fashion Lounge (NASDAQ:LVLU)
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