If the filing person has previously filed a statement on Schedule
13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(e), Rule
13d-1(f) or Rule 13d-1(g), check the following box.
¨
* The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing
information which would alter disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall
not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("
Act
")
or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however,
see the Notes).
CUSIP No. 56624R108
|
SCHEDULE13 D/A
|
Page
2
of 8
|
1
|
NAME OF REPORTING PERSON
Edenbrook Capital, LLC
|
2
|
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
|
(a)
¨
(b)
¨
|
3
|
SEC USE ONLY
|
4
|
SOURCE OF FUNDS
AF
|
5
|
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)
|
¨
|
6
|
CITIZENSHIP OR PLACE OF ORGANIZATION
New York
|
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH:
|
7
|
SOLE VOTING POWER
-0-
|
8
|
SHARED VOTING POWER
5,360,495
|
9
|
SOLE DISPOSITIVE POWER
-0-
|
10
|
SHARED DISPOSITIVE POWER
5,360,495
|
11
|
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON
5,360,495
|
12
|
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
|
¨
|
13
|
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
14.5%
|
14
|
TYPE OF REPORTING PERSON
IA, OO
|
|
|
|
|
|
CUSIP No. 56624R108
|
SCHEDULE13 D/A
|
Page
3
of 8
|
1
|
NAME OF REPORTING PERSON
Edenbrook Long Only Value Fund, LP
|
2
|
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
|
(a)
¨
(b)
¨
|
3
|
SEC USE ONLY
|
4
|
SOURCE OF FUNDS
WC
|
5
|
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)
|
¨
|
6
|
CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
|
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH:
|
7
|
SOLE VOTING POWER
-0-
|
8
|
SHARED VOTING POWER
4,412,232
|
9
|
SOLE DISPOSITIVE POWER
-0-
|
10
|
SHARED DISPOSITIVE POWER
4,412,232
|
11
|
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON
4,412,232
|
12
|
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
|
¨
|
13
|
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
11.9%
|
14
|
TYPE OF REPORTING PERSON
PN
|
|
|
|
|
|
CUSIP No. 56624R108
|
SCHEDULE13 D/A
|
Page
4
of 8
|
1
|
NAME OF REPORTING PERSON
Jonathan Brolin
|
2
|
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
|
(a)
¨
(b)
¨
|
3
|
SEC USE ONLY
|
4
|
SOURCE OF FUNDS
AF
|
5
|
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)
|
¨
|
6
|
CITIZENSHIP OR PLACE OF ORGANIZATION
United States
|
NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH:
|
7
|
SOLE VOTING POWER
-0-
|
8
|
SHARED VOTING POWER
5,360,495
|
9
|
SOLE DISPOSITIVE POWER
-0-
|
10
|
SHARED DISPOSITIVE POWER
5,360,495
|
11
|
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON
5,360,495
|
12
|
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
|
¨
|
13
|
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
14.5%
|
14
|
TYPE OF REPORTING PERSON
IN
|
|
|
|
|
|
CUSIP No. 56624R108
|
SCHEDULE13 D/A
|
Page
5
of 8
|
Item 1.
|
SECURITY AND ISSUER
|
|
|
|
This statement on the amendment to Schedule 13D (the “Schedule 13D”) relates to the class B common stock, par value $0.01 (the “Class B Common Stock”), of Marchex, Inc. (the “Issuer”). The address of the principal executive offices of the Issuer is 520 Pike Street, Suite 2000, Seattle, Washington 98101.
|
|
|
Item 2.
|
IDENTITY AND BACKGROUND
|
|
|
(a)-(c)
|
This Schedule 13D is
being filed jointly by (i) Edenbrook Capital, LLC (“Edenbrook”), a New York limited liability company, as the
investment manager to certain private investment funds, with respect to the Class B Common Stock owned by such private
investment funds, (ii) Edenbrook Long Only Value Fund, LP (the “Fund”), a Delaware limited partnership, with
respect to the Class B Common Stock owned by such private investment fund and (iii) Jonathan Brolin (“Mr. Brolin”), a United
States citizen and the principal of Edenbrook with respect to the Class B Common Stock owned by such private investment funds
(collectively, the “Reporting Persons”).
|
|
|
|
Mr. Brolin’s present principal occupation or employment is acting as a private investor. The principal business address of Mr. Brolin and Edenbrook is 2 Depot Plaza, Bedford Hills, New York 10507. Mr. Brolin is the Managing Member of Edenbrook and, as such, is in the position to determine the investment and voting decisions made by Edenbrook.
|
|
|
(d)
|
None of the Reporting Persons has, during the last five years, been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).
|
|
|
(e)
|
None of the Reporting Persons has, during the last five years, been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, Federal or state securities laws or finding any violation with respect to such laws.
|
|
|
Item 3.
|
SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION
|
|
|
|
The net investment costs (including commissions, if any) of the Class B Common Stock directly owned by the private investment funds advised by Edenbrook is approximately $17,460,506. The Class B Common Stock was purchased with the investment capital of the private investment funds advised by Edenbrook.
|
|
|
CUSIP No. 56624R108
|
SCHEDULE13 D/A
|
Page
6
of 8
|
Item 4.
|
PURPOSE OF TRANSACTION
|
|
|
|
On December 26, 2018, Mr. Brolin, on behalf of Edenbrook, sent a letter to certain executive officers of the Issuer, including the Issuer’s Chairman (the “ Letter”), to express, among other things, support for the development of the Issuer’s business from primarily a transactional business to a recurring revenue business as well as the Issuer’s execution of several initiatives over the course of 2018, including payments of special dividends, share repurchases, and two strategic transactions. The Letter also reiterated Edenbrook’s belief that the Class B Common Stock is currently undervalued in the marketplace, and as a result, trades at a significant discount in relation to the intrinsic value of the Issuer. The foregoing summary of the Letter is not complete and is qualified in its entirety by the full text of the Letter, which is included as
Exhibit C
hereto and is incorporated herein by reference.
|
|
|
|
Except as set forth herein, no Reporting Person has any present plan or proposal which would relate to or would result in any of the matters set forth in subparagraphs (a)- (j) of Item 4 of Schedule 13D. The Reporting Persons continually evaluate their investment in the Class B Common Stock and may in the future seek to acquire additional Shares or to dispose of all or a portion of the Class B Common Stock beneficially owned by them. Any such acquisition or disposition may be effected through privately negotiated transactions, in the open market, in block transactions or otherwise. In addition, the Reporting Persons may enter into hedging or derivative transactions with respect to the securities of the Issuer, including Class B Common Stock beneficially owned by them. Any determination to acquire or dispose of securities of the Issuer will depend on a number of factors, including the Issuer's business and financial position and prospects, other developments concerning the Issuer, the price levels of the Class B Common Stock, general market and economic conditions, the availability of financing and other opportunities available to the Reporting Persons.
|
|
|
Item 5.
|
INTEREST IN SECURITIES OF THE ISSUER
|
|
|
(a)-(c)
|
As of the date hereof, (i) Edenbrook and Mr. Brolin may be deemed to be the beneficial owners of 5,360,495 shares of Class B Common Stock, constituting 14.5% of the shares of Class B Common Stock, based upon 36,926,629 shares of Class B Common Stock issued and outstanding as of November 6, 2018, as reported in the Issuer's Quarterly Report for the quarterly period ended September 30, 2018, filed on Form 10-Q with the Securities and Exchange Commission (the “SEC”) on November 9, 2018, and (ii) the Fund may be deemed to be the beneficial owner of 4,412,232 shares of Class B Common Stock, constituting 11.9% of the shares of Class B Common Stock, based upon 36,926,629 shares of Class B Common Stock issued and outstanding as of November 6, 2018, as reported in the Issuer's Quarterly Report for the quarterly period ended September 30, 2018, filed on Form 10-Q with the SEC on November 9, 2018.
|
|
|
CUSIP No. 56624R108
|
SCHEDULE13 D/A
|
Page
7
of 8
|
|
Edenbrook has the sole power to vote or direct the vote of 0 shares of Class B Common Stock; has the shared power to vote or direct the vote of 5,360,495 shares of Class B Common Stock; has the sole power to dispose or direct the disposition of 0 shares of Class B Common Stock; and has the shared power to dispose or direct the disposition of 5,360,495 shares of Class B Common Stock.
|
|
|
|
The Fund has the sole power to vote or direct the vote of 0 shares of Class B Common Stock; has the shared power to vote or direct the vote of 4,412,232 shares of Class B Common Stock; has the sole power to dispose or direct the disposition of 0 shares of Class B Common Stock; and has the shared power to dispose or direct the disposition of 4,412,232 shares of Class B Common Stock.
|
|
|
|
Mr. Brolin has the sole power to vote or direct the vote of 0 shares of Class B Common Stock; has the shared power to vote or direct the vote of 5,360,495 shares of Class B Common Stock; has the sole power to dispose or direct the disposition of 0 shares of Class B Common Stock; and has the shared power to dispose or direct the disposition of 5,360,495 shares of Class B Common Stock.
|
|
|
|
The transactions by the Reporting Persons in the securities of the Issuer effected since the filing of Amendment No. 8 to the Schedule 13D are set forth in
Exhibit B
. All such transactions were carried out in open market transactions.
|
|
|
|
The Reporting Persons specifically disclaim beneficial ownership in the shares of Class B Common Stock reported herein except to the extent of their pecuniary interest therein.
|
|
|
Item 6.
|
CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE ISSUER
|
|
|
|
On December 26, 2018, the Reporting Persons entered into a Joint Filing Agreement (“
Joint Filing Agreement
”) with respect to the joint filing of this Schedule 13D and any amendments thereto. The Joint Filing Agreement is attached as
Exhibit A
to Amendment No. 9 and is incorporated herein by reference. In addition, the Reporting Persons are short 200 put option contracts expiring in 2019, which provide that the Reporting Persons will be required to purchase additional shares of Class B Common Stock if the counterparty thereto exercises such put options.
|
|
|
|
Except as described in this Item 6, none of the Reporting Persons has any contracts, arrangements, understandings or relationships with respect to the securities of the Issuer.
|
|
|
Item 7.
|
MATERIAL TO BE FILED AS EXHIBITS
|
|
|
A
|
Joint Filing Agreement
|
B
|
Schedule of Transactions in Common Stock
|
C
|
Letter, dated December 26, 2018
|
CUSIP No. 56624R108
|
SCHEDULE13 D/A
|
Page
8
of 8
|
SIGNATURES
After reasonable inquiry and to the best
of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Date: December 26, 2018
|
|
|
|
EDENBROOK CAPITAL, LLC
|
|
|
|
|
|
|
|
|
/s/ Jonathan Brolin
|
|
|
Name:
|
Jonathan Brolin
|
|
|
Title:
|
Managing Member
|
|
|
|
|
|
|
|
|
EDENBROOK LONG ONLY VALUE FUND, LP
|
|
|
|
|
|
By: Edenbrook Capital Partners, LLC,
its General Partner
|
|
|
|
|
|
|
|
|
/s/ Jonathan Brolin
|
|
|
Name:
|
Jonathan Brolin
|
|
|
Title:
|
Managing Member
|
|
|
|
|
|
|
|
|
/s/ Jonathan Brolin
|
|
|
JONATHAN BROLIN
|
|
|
Exhibit A
AGREEMENT
The undersigned agree that this amendment
to Schedule 13D, dated December 26, 2018, relating to the Class B Common Stock, par value $0.01 of Marchex, Inc. shall be filed
on behalf of the undersigned.
Date: December 26, 2018
|
|
|
|
EDENBROOK CAPITAL, LLC
|
|
|
|
|
|
|
|
|
/s/ Jonathan Brolin
|
|
|
Name:
|
Jonathan Brolin
|
|
|
Title:
|
Managing Member
|
|
|
|
|
|
|
|
|
EDENBROOK LONG ONLY VALUE FUND, LP
|
|
|
|
|
|
By: Edenbrook Capital Partners, LLC,
its General Partner
|
|
|
|
|
|
|
|
|
/s/ Jonathan Brolin
|
|
|
Name:
|
Jonathan Brolin
|
|
|
Title:
|
Managing Member
|
|
|
|
|
|
|
|
|
/s/ Jonathan Brolin
|
|
|
JONATHAN BROLIN
|
|
|
Exhibit B
Schedule of Transactions in Shares by Private
Funds Advised by Edenbrook
Trade Date
|
Shares Purchased (Sold)
|
Price Per Share ($)
|
12/14/2018
|
39,200
|
2.9000
|
12/19/2018
|
6,968
|
2.6989
|
12/20/2018
|
50,000
|
2.6800
|
12/20/2018
|
6,091
|
2.6963
|
Exhibit C
December 26, 2018
Marchex, Inc.
Office of the Chairman and Office of the CEO
520 Pike Street
Suite 2000
Seattle, WA 98101
Attention: Anne Devereux-Mills, Russell Horowitz and
Mike Arends
Dear Anne, Russ and Mike:
Edenbrook Capital, LLC (“Edenbrook,”
“we,” or “us”) beneficially owns 5,360,495 shares of Class B common stock, par value $0.01 per share (the
“Class B Stock”) of Marchex, Inc. (“Marchex,” or the “Company”), representing approximately
14.5% of the outstanding Class B Stock and approximately 12.0% of Company’s outstanding common stock, including its privately-held
Class A common stock, par value $0.01 per share. Edenbrook has been a stockholder since the first quarter of 2015 and has steadily
grown its position to become the Company’s largest institutional stockholder.
Over the nearly four years of ownership, we
have seen the Company’s management team successfully transform Marchex from a primarily transactional business to a recurring
revenue business focused on enterprise clients. In doing so, you have put Marchex on a path to long-term, profitable and cash-generative
growth. While the path to getting to this point has not been linear, the progress has been profound, and accelerated significantly
this year. Over the course of 2018 alone, the Company has executed several meaningful examples of capital allocation, including:
|
1)
|
Paying a special dividend of $0.50 per share in March
|
|
2)
|
Opportunistically repurchasing an insider block of 2.3mm shares at $2.43 per share in May
|
|
3)
|
Acquiring Telmetrics, an enterprise call and text tracking analytics company, in November
|
|
4)
|
Acquiring Callcap, a call monitoring and analytics company, in December
|
Additionally, for the first time, in its third
quarter 2018 earnings release, Marchex provided stockholders with segment reporting that broke out the Company’s faster-growing,
higher-margin analytics revenue, which is largely recurring
in nature. This high quality, software-based business, when combined with the two acquisitions referenced above, positions the
Company to have a growing analytics business with more than $50 million in revenue. With the faster growing, higher-margin business
expected to be more than half revenue in 2019, we expect to see meaningful pull-through effects for the Company’s aggregate
financial profile. As one might have expected from this segment reporting, stockholders enjoyed an initial bounce in the stock
price after Marchex’s third quarter earnings report showed how strong the crown jewel analytics business has become.
Despite all of these positive developments,
Marchex’s Class B Stock now trades at an enterprise value of less than $70 million. One way to look at Marchex’s trading
price is to say that Marchex is being valued at less than 1.4x its high quality analytics revenue, with zero value being given
to the $50 million in trailing twelve months revenue from the Company’s legacy marketplace business, its $100+ million net
operating loss carryforward or any of the Company’s intellectual property, including the massive conversational data set
built up over many years, which is both hard to replicate and is the source of value creation for new higher, margin, recurring
products.
We believe Marchex’s trading price
of $2.63 per share (as of December 21, 2018) demonstrates a substantial discount to comparable industry valuations. Similar
analytics-based public companies are trading at 4-6 times revenue, while private companies are being financed at 6-10+ times
revenue. If Marchex were valued at 3 times analytics revenue (which is still a substantial discount to the market and less
than Marchex just paid for Callcap), and approximately $44 million in cash were factored in, this would yield a value today
of approximately $4.65 per share, which is 75% above today’s trading price of $2.63 per share (as of December 21,
2018). Adding in discounted values for the legacy business and the NOL carryforward would yield another approximately $1.60
per share, totaling approximately $6.25 per share, more than double today’s price. Further, given the continued
profitable growth of the business, we expect these values to continue to expand in the coming years.
While the market is currently missing out on
the accretive, profitable changes you are making to the business, we remain steadfast supporters of your transformation and believe
that in time, the value will shine through and shareholders will be rewarded for your efforts and value creation.
Sincerely,
Jonathan Brolin
Managing Partner