MeetMe Launches New Design of Mobile App
07 October 2014 - 12:00AM
Business Wire
MeetMe, Inc. (NASDAQ: MEET), the public market leader for social
discovery, has begun to rollout a major redesign of the MeetMe
mobile app. The new design is currently available to a limited
number of users and is expected to be available to all users by the
end of the month.
“We believe the improvements we made to Chat earlier this year
continue to drive growth,” said Geoff Cook, CEO of MeetMe. “Q3
average mobile DAU is 888,000, up 6% vs. Q2 and up 15% vs. Q1 of
this year. September was our single best chat month ever, averaging
15.7 million daily chats across the MeetMe platform. In late June
we announced a record-high 15 million chats in a single day. Our
average day now exceeds the record day we reported only three
months ago. We believe our app redesign will further drive quality
chats on behalf of our users.”
“The early results of the redesign look promising,” Cook notes.
“In particular, among the subset of iOS users who are on the new
design, we are seeing double-digit percentage gains in screen views
and ad impressions. What’s more, we view this release as
foundational, providing a platform for continued innovation of the
product in the months ahead.”
The new design further emphasizes Chat, the company’s fastest
growing and flagship feature. The new design makes it easier to
find someone new to chat with by surfacing potential chat partners
on initial entry to the app, replacing Feed as the default screen
on login. In addition, the new design replaces the “drawer” style
menu in favor of tabs, which enable users to quickly switch between
features and receive notification of new activity instantly.
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in
the US and the public market leader for social discovery (NASDAQ:
MEET). MeetMe makes it easy to discover new people to chat with on
mobile devices. With approximately 80 percent of traffic coming
from mobile and more than one million total daily active users,
MeetMe is fast becoming the social gathering place for the mobile
generation. The company is a leader in mobile monetization with a
diverse revenue model comprising advertising, native advertising,
virtual currency, and subscription. MeetMe apps are available on
iPhone, iPad, and Android in multiple languages, including English,
Spanish, Portuguese, French, Italian, German, Chinese (Traditional
and Simplified), Russian, Japanese, Dutch, Turkish and Korean. For
more information, please visit meetmecorp.com.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including whether the redesign will be
available to all users as anticipated, whether DAU and chats sent
per day will increase in the future and if so at what rate, whether
the redesign will further drive quality chats on behalf of our
users or lead to double-digit percentage gains in chats, ad
impressions, and screen views, whether the redesign will become a
platform for continued innovation of the product, whether Chat will
continue to grow and if so at what rate, and whether the redesign
will make it easier for users to find new chat partners or switch
between features and receive notification of new activity
instantly. All statements other than statements of historical facts
contained herein are forward-looking statements. The words
“believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,”
“should,” “plan,” “could,” “target,” “potential,” “project,” “is
likely,” “expect” and similar expressions, as they relate to us,
are intended to identify forward-looking statements. We have based
these forward-looking statements largely on our current
expectations and projections about future events and financial
trends that we believe may affect our financial condition, results
of operations, business strategy and financial needs. Important
factors that could cause actual results to differ from those in the
forward-looking statements include the risk that our applications
will not function easily or otherwise as anticipated, the risk that
we will not launch additional features and upgrades as anticipated,
the risk that unanticipated events affect the functionality of our
applications with popular mobile operating systems, any changes in
such operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely
affect usage on mobile devices. Further information on our risk
factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year
ended December 31, 2013 and the Prospectus Supplement (Rule
424(b)(5)) filed on July 24, 2014. Any forward-looking statement
made by us herein speaks only as of the date on which it is made.
Factors or events that could cause our actual results to differ may
emerge from time to time, and it is not possible for us to predict
all of them. We undertake no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
Press contact:Fresh PRJeannine Jacobi,
323-903-7063jeannine@freshpr.netorInvestor contact:MKR Group
Inc.Todd Kehrli, 323-468-2300meet@mkr-group.com
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