MDC Leverages Rackspace Technology to Reduce Operational Inefficiencies
09 June 2021 - 12:05AM
Rackspace Technology® (NASDAQ: RXT), a leading end-to-end
multicloud technology solutions company, today announced it has
worked with MDC Partners Inc. (MDC) to consolidate data spend under
one contract so it could leverage its buying power and reduce
operational inefficiencies of per-agency billing.
MDC (NASDAQ: MDCA), is a global advertising and marketing
holding company based in New York City that is comprised of over 50
agencies and serves over 1,700 clients worldwide. The agency is an
innovative advertising, public relations, branding, digital, social
and event marketing company and is responsible for some of the most
memorable and effective campaigns for the world’s most respected
brands. By leveraging technology, data analytics, insights and
strategic consulting solutions, MDC drives creative excellence,
business growth and measurable return on marketing investment.
Given the agency’s structure, MDC needed to consolidate its
existing decentralized AWS environment under one agreement so it
could leverage its buying power, improve insights on consumption
and reduce operational inefficiencies of per-agency billing. Due to
serving multiple agencies around the world, MDC knew that a digital
transformation could be a challenge, so the company partnered with
Onica, a Rackspace Technology company, on this project.
“Prior to our transformation, our agencies were each utilizing
segregated buckets of AWS spend across the group. To manage this
more effectively, we consolidated all these buckets under a single
pane of glass. This alleviated the administrative burden of
managing a decentralized state, while enhancing visibility into our
overall spend.” said John Georgatos, Global CIO at MDC.
“With Rackspace, we were able to consolidate our AWS spend;
allowing for added operational efficiencies while simultaneously
actualizing true run-rate savings. This initiative allowed agencies
to pivot and focus on their client work rather than the
administrative tasks of managing multiple instances.” Jonathan
Schwarz, Manager, Global Operations and Strategic Sourcing at
MDC.
“Rackspace Technology leveraged AWS Optimizer+, CloudHealth and
Managed Public Cloud to provide MDC a smooth and fast transition to
the cloud allowing MDC to complete a transition in under 9 months
that would have taken most global companies of our scale 3 years.”
Jason Cammorata, SVP Head of Global Operations at MDC.
“From a productivity standpoint, MDC’s current IT model, where
each agency handled their own infrastructure, wasn’t ideal,” said
Jeff DeVerter, CTO Solutions at Rackspace Technology. “In less than
a year, we supported MDC’s goal to transform and consolidate their
spend, while leveraging advances such as AI and Machine
Learning.”
About Rackspace TechnologyRackspace Technology
is a leading end-to-end multicloud technology services company. We
can design, build and operate our customers’ cloud environments
across all major technology platforms, irrespective of technology
stack or deployment model. We partner with our customers at every
stage of their cloud journey, enabling them to modernize
applications, build new products and adopt innovative
technologies.
Media ContactNatalie SilvaRackspace Technology
Corporate Communicationspublicrelations@rackspace.com
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