LOS ANGELES, Sept. 9, 2019 /PRNewswire/ -- SRAX, Inc. (NASDAQ:
SRAX), a digital marketing and consumer data management
technology company, today announces it has entered into new
partnerships with major consumer packaged goods (CPG) brands to
launch BIG Rewards™, a new feature of SRAX's consumer-managed data
marketplace, BIGtoken. BIG Rewards™ enables marketers to engage
BIGtoken's nearly 16 million users to participate in brand research
and exclusive offers, effectively expanding BIGtoken's commercial
capabilities, and solving data problems across the digital
marketing and advertising industry.
Through BIG Rewards™, U.S. BIGtoken users will have the ability
to earn bonus points for participating in exclusive promotions with
specific brands and retailers, and for taking part in brand
research. Users can participate by first completing a short survey
about a brand, retailer, or product; they can then scan their
receipts for related product purchases to earn bonus BIGtoken
points. BIG Rewards™ not only provides users with the opportunity
to benefit from discounts on their everyday purchases, it also
enables users to get paid immediately on those earnings.
"This initiative represents one of many ways we can provide
BIGtoken offerings beyond data targeting," says Kristoffer Nelson, COO of SRAX and co-founder of
BIGtoken. "BIG Rewards™ addresses the need for brand research
during a time when consumers' behavior towards brands are in
constant flux. BIGtoken is quickly becoming a one-stop shop,
enabling brands to utilize the BIG platform for research and build
digital media campaigns around deep insights."
"This commercial expansion will be extremely valuable in the
shopper marketing space especially as data regulation continues to
grow," says George Stella, Vice
President of SRAX Shopper, SRAX's shopper marketing vertical.
"Increased data regulation will make it challenging for media
partners to activate against the current state of data. BIG
Rewards™ allows brands to position themselves as advocates for
their customers' privacy. It also enables the brands to create
future-proof insights while driving verified purchases of products
at their retail locations."
To download the BIGtoken application, please visit:
https://bigtoken.app.link/pressdownload. BIG can also be accessed
via the web by visiting my.bigtoken.com.
About SRAX
SRAX, Inc. (NASDAQ: SRAX) is a digital
marketing and consumer data management technology company. SRAX's
technology unlocks data to reveal brands' core consumers and their
characteristics across marketing channels. Monetizing its data
sets, SRAX is growing multiple recurring revenue streams through
its various platforms. Through the BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby offering everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
automotive, investor relations, luxury, and lifestyle verticals by
integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more
information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer-managed data marketplace where people can own and
earn from their data. Through a transparent platform and consumer
reward systems, BIG offers consumers choice, transparency, and
compensation for their data. Participating consumers earn rewards,
and developers are able to build pro-consumer online experiences on
top of the BIG platform. The system also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
Safe Harbor Statement
This press release contains
certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Words or expressions such as "anticipate," "plan," "will,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our ability to increase our revenues, satisfy our
obligations as they become due, report profitable operations and
other risks and uncertainties, as set forth in our Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of SRAX
and are difficult to predict. SRAX undertakes no obligation to
publicly update any forward-looking statements, whether as a result
of new information, future events or otherwise.
CONTACTS:
Kirsten
Chapman
LHA Investor Relations
415-433-3777
srax@lhai.com
Corporate Communications:
NetworkWire (NW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkWire.com
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SOURCE SRAX