Del Taco Launches New Multi-Experience & Multi-Tiered Del Yeah!™ Rewards App
16 September 2021 - 11:00PM
Del Taco Restaurants, Inc. (NASDAQ: TACO), the nation’s second
largest Mexican quick service restaurant*, has introduced its new
loyalty app, Del Yeah! Rewards, in partnership with Cheetah
Digital. The new app will offer an engaging reward platform where
guests can earn more free food, experiences and more and level up
in the app’s new tiered system. The new Del Yeah! Rewards loyalty
program features four tiers that unlock exciting offers, rewards
and experiences, which increase along with usage of the app.
Upon joining Del Yeah! Rewards, fans will immediately receive an
offer for two FREE Del Tacos** and the ability to start earning
points that can be used towards rewards***. The more points
that each guest earns, the faster they are able to unlock higher
earning tiers. Depending on the rewards tier they are in, Del Yeah!
Rewards members earn 8-12 points per dollar spent. Tiers
consist of Queso, Scorcho, Inferno, and Epic, which are each
designed with special rewards, challenges, badges, surprise &
delights, exclusive events or experiences, and more.
Members of ALL tiers get free coffee with any purchase every day
before 11 a.m., as well as a birthday reward. Additionally,
Scorcho, Inferno, and Epic members can earn access to quarterly
free food bonuses such as 3 Layer Queso Nachos, Chips & Guac or
Chips & Queso, and Epic Burritos. These perks are enhanced as
members rise through the ranks. Guests can redeem Del Yeah! Rewards
points for items ranging from small fries to an Epic Combo Meal,
among a wide array of Del’s signature Mexican favorites and other
rewards to choose from.
“At Del, ensuring our customers leave our restaurants feeling
satisfied and appreciated has always been a critical part of who we
are as a brand, so it was essential for us to capture this in the
design of the new Del Yeah! Rewards app,” said Erin Levzow, Del
Taco’s Vice President of Marketing Technology. “As with any
relationship, the more you put into it, the more you get out, which
is exactly the approach we took here. Each time the app is
utilized, our guest is investing their hard-earned money and time
in Del Taco and for that, we want to thank them by gifting them
food and exclusive experiences the more time they spend with us.
Alongside personalization, convenience was another major factor
that we wanted to touch on, so we’ve made it easy to meet the guest
where they are whether that’s delivery through the Del Yeah!
Rewards App, in-store, drive-thru and more.”
Developed in partnership with customer engagement platform
Cheetah Digital, Del Yeah! Rewards enables the brand to unlock its
own customer data for the benefit of its guests. The user-friendly
app delivers a simplistic interface designed to resonate with each
user by delivering unique messages and offers in a way they’re most
apt to respond to.
Sign up for Del Yeah! Rewards by visiting
the landing page! For more information about
Del Taco, visit deltaco.com.
*By number of units.**Offer valid with any purchase in-store or
online through Del Yeah!™ Rewards. Limit one signup per
device.***At participating stores only. Legal residents of the USA
who are at least 16 years old (T&Cs will state that members
between 16-18 can only redeem with the permission if their
parents).
About Del Taco Restaurants, Inc.Del Taco
(NASDAQ: TACO) offers a unique variety of both Mexican and American
favorites such as burritos and fries, prepared fresh in every
restaurant's working kitchen with the value and convenience of a
drive-thru. Del Taco's menu items taste better because they are
made with quality ingredients like freshly grilled chicken and
carne asada steak, fresh house-made guacamole, freshly grated
cheddar cheese, slow-cooked beans made from scratch, and signature
creamy Queso Blanco.Founded in 1964, today Del Taco serves more
than three million guests each week at its approximately 600
restaurants across 16 states. Del Taco’s commitment to
providing guests with the best quality and value for their money
originates from cooking, chopping, shredding, and grilling menu
items from scratch. For more information, visit
www.deltaco.com.Media ContactAnnie
DruryAllison+Partners for Del
Tacodeltaco@allisonpr.com619-342-9386
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/57885728-acd5-488a-a7ac-236ffed22db6
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