Vodafone Internet of Things (IoT) Barometer reports move toward mainstream as confidence in IoT technology increases
20 February 2019 - 4:29AM
Vodafone, the global leader in IoT with 80.9 million connections,
today announced the findings of its latest IoT Barometer. Surveying
1,758 businesses worldwide, the Barometer finds that more than a
third (34%) of businesses now use IoT, that 70% of these adopters
have moved beyond pilot stage and 95% of adopters are seeing the
benefits of investment in this technology as it moves into the
mainstream.
While use cases for IoT are varied, ranging from medical
exoskeletons to connected tires, the research has found that IoT
impacts businesses regardless of size and sector. Sixty percent of
businesses that use IoT agree that it has either completely
disrupted their industry or will do so in the next five years.
Eighty-four percent of adopters report growing confidence in IoT,
with 83% enlarging the scale of deployments to take advantage of
full benefits.
The report also grades businesses in IoT usage by assessing
strategy, integration and implementation of IoT deployments.
Globally the report found that 53% of adopters fall into the top
two levels out of five. Regionally, the Americas is the most
advanced, with 67% of adopters falling into the top two levels,
compared to 51% in APAC and 46% in Europe. This suggests that
businesses in the Americas are progressing faster than those in
other markets, moving from individual projects to coordinated,
strategic programs.
The most advanced companies also saw the greatest return on
investment in IoT. Eighty-seven percent of those in the top level
reported significant returns or benefits from IoT, compared to just
17% in the “beginner’s” level. These benefits breed increasing
reliance on IoT. Seventy-six percent of adopters say IoT is
mission-critical. Some are even finding it hard to imagine business
without it — 8% of adopters say their “entire business depends on
IoT”.
Stefano Gastaut, CEO IoT, Vodafone Business,
commented: “IoT is central to business success in an increasingly
digitized world, with 72% of adopters saying digital transformation
is impossible without it. The good news is that IoT platforms make
the technology easier to deploy for businesses of all sizes and
NB-IoT and 5G will improve services and potential. In this climate,
companies need to be considering not if but how they will implement
IoT, and they must also be fully committed to the technology to
realize the strongest benefit.”
Looking to the future, new technology will continue to power the
performance of IoT. Over half (52%) of adopters plan to use 5G,
which promises to support higher volumes of data, increase
reliability and offer near-zero latency. Combined with mobile edge
computing, which will process application traffic closer to the
network edge, users can expect better performance, less risk and
faster data speeds.
Commenting on the results, Michele Mackenzie, Principal
Analyst at Analysys Mason said: “The Barometer makes it
clear that businesses are increasing their investment into IoT as
they gain confidence and begin to develop more advanced solutions.
In the short term, users of IoT will continue to access reduced
costs and improved efficiency, but increasingly ambitious projects
will offer the opportunity to change business models. For example
in cities heavy users of roads could pay more, encouraging the use
of different modes of transport with knock-on benefits to public
health and the environment.”
Vodafone IoT technologies are embedded within connected vehicles
built by Aston Martin, Audi, BMW, Mercedes Benz, Ford, Jaguar Land
Rover, Lamborghini, Porsche, VW and Yamaha scooters. Vodafone’s IoT
network and services also support smart meter capabilities for
energy companies including Centrica, EDF and nPower and provide
connectivity for consumer electronics products such as the Amazon
Kindle and devices manufactured by Bosch, Panasonic, and Philips
Lighting.
A link to the full report is here.
For further information:
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About VodafoneVodafone Group is one of the
world’s largest telecommunications companies and provides a range
of services including voice, messaging, data and fixed
communications. Vodafone Group has mobile operations in 25
countries, partners with mobile networks in 44 more, and fixed
broadband operations in 19 markets. As of 31 December 2018,
Vodafone Group had approximately 700 million mobile customers and
21 million fixed broadband customers, including all of the
customers in Vodafone’s joint ventures and associates. For more
information, please visit: www.vodafone.com
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