Versus Systems Successfully Tests Rewards with Canelo Alvarez, Crush
25 May 2021 - 9:00PM
Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS)
(FRANKFURT: BMVB) recently completed a beta test of their XEO
engagement platform at the Canelo Alvarez vs. Billy Joe Saunders
super middleweight championship fight at AT&T Stadium on May 8,
2021. Partnering with Crush, the Keurig Dr. Pepper brand, Versus
created a digital experience that allowed fans to play mobile games
for real-world prizes before and during the match. While some
campaigns are still in progress, Versus has already seen over 60%
redemption rates on a number of reward campaigns.
Versus gave away over 1000 prizes to fans who played predictive
gaming, match games, and casual arcade games before and throughout
the fight. Fans won 2-liters of Crush soda, codes from DAZN to
watch the pay-per-view fight for free, and signed boxing gloves
from Canelo, who won the fight by TKO. Some fans played
Versus-enabled games for over 12 hours to win real-world rewards,
with some individuals playing games like Crush-branded skee-ball
over 2,000 times.
“The Canelo fight was a great test of the XEO system. Having
engaged fans interacting with Crush for 21 minutes, on average,
during the fight, through games and chats - it was great. The next
steps for us are to continue to roll this into more and more live
events and scale rewards and the XEO technology,” said Matthew
Pierce, Versus Systems CEO.
About Versus Systems
Versus Systems Inc. has developed a proprietary
prizing and promotions engine that allows publishers, developers,
and creators of streaming media, live events, broadcast TV, games,
apps, and other content to offer real world prizes inside their
content. Audiences can choose from among the offered prizes and
then complete in-game or in-app challenges to win the prizes.
The Versus platform can be integrated into streaming media, TV,
mobile, console, and PC games, as well as mobile apps. For more
information, please visit www.versussystems.com or
visit the official Versus Systems YouTube
channel.
Investor contact:Cody Slach, Sophie
PearsonGateway Investor
Relations949-574-3860IR@versussystems.comorpress@versussystems.com
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