Metro Traffic and Greater Media Philadelphia Announce Agreement
25 February 2010 - 2:50AM
PR Newswire (US)
NEW YORK, Feb. 24 /PRNewswire-FirstCall/ -- Metro Traffic, a
Westwood One, Inc. company (NASDAQ:WWON) and a leading independent
provider of traffic information to the radio, television and
on-line markets, today announced a new partnership with Greater
Media Philadelphia. Metro Traffic will now supply traffic and news
information to the following Greater Media stations in the
Philadelphia market: WMGK-FM Classic Rock, WMMR-FM Rock, WBEN-FM
Adult Hits, WPEN-AM Sports, and WPEN-FM Sports. "We are excited to
both grow our relationship with Greater Media and expand our
Philadelphia presence to offer our advertisers more choices and
opportunities on an outstanding lineup of radio stations," said
Metro Traffic Affiliate Sales VP, Jack Dunkle. "We look forward to
providing Greater Media a seamless transition with their long-term
commitment to Metro Traffic." "With these new affiliations, Metro
Traffic further strengthens its leading traffic and news position
in the Philadelphia market across a variety of formats," said Fred
Bennett, Metro Traffic EVP Affiliate Sales & Business
Operations. Other Philadelphia Metro Traffic affiliates include
WBEB-FM, CBS Radio's KYW-AM, WOGL-FM, WPHT-AM, Radio One's WPPZ-FM
and WRNB-FM plus Beasley's WXTU-FM and WRDW-FM. In addition to this
new agreement, Metro Traffic also delivers traffic or news content
to sister Greater Media stations in Boston, Detroit and New Jersey.
"Greater Media is committed to serving its listeners with the
absolute best content no matter what format they choose," said
Greater Media Philadelphia VP Sales, Paul Blake. "This demands the
most accurate and reliable traffic and news information available,
and Metro Traffic delivers." About Westwood One Westwood One
(NASDAQ:WWON) is one of the nation's largest providers of network
radio programming and one of the largest domestic providers of
traffic information in the U.S. Westwood One serves more than 5,000
radio and 170 TV stations in the U.S. Westwood One provides over
150 news, sports, music, talk and entertainment programs, features
and live events to numerous media partners. Through its Metro
Traffic business, Westwood One provides traffic reporting and local
news, sports and weather to approximately 2,300 radio and TV
stations. Westwood One also provides digital and other
cross-platform delivery of its network and Metro content.
DATASOURCE: Westwood One, Inc. CONTACT: Peter Sessa, Westwood One,
+1-212-641-2053, Web Site: http://www.westwoodone.com/
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