Al Dia Triples Circulation
31 July 2008 - 1:45AM
PR Newswire (US)
DALLAS, July 30 /PRNewswire/ -- Today The Dallas Morning News
launched the already-announced expanded distribution of its
Spanish-language newspaper Al Dia. An additional 80,000 copies of
Al Dia will be distributed to homes across the greater Dallas area
every Wednesday and Saturday, effectively tripling Al Dia's
previous circulation of 40,000. The expansion of Al Dia's
distribution is in response to North Texas' ever-growing
Spanish-speaking population and the increased demand for
Spanish-language news and information. Al Dia's increased
distribution also provides an avenue for advertisers who want to
target the Latino community and Spanish-speaking consumers -- a
segment of the population that continues to grow in importance for
many local retailers. "This is a very aggressive move by Al Dia to
better serve its consumers and advertisers. Tripling our
circulation while others are shrinking theirs demonstrates our
commitment to serve the growing Latino community in North Texas,"
said Alejandro Sanchez Sobrino, publisher of Al Dia. Cindy Carr,
senior vice president for niche publications, said, "Al Dia's
advertising partners want more from the newspaper -- more reach,
more value, more of the potential customers that they value most.
Tripling our circulation responds to those needs." The Dallas
Morning News has partnered with American Circulation Innovations to
manage Al Dia's expansion. ACI specializes in targeted distribution
and employs state-of-the-art product technology to ensure accurate
and effective delivery. They have been in business since 1965 and
distribute publications in dozens of markets. ACI will also handle
distribution responsibilities for The News' new product Briefing,
planned for launch in late-August. According to ACI's Ken Higdon -
Vice President of Business Development, "We are pleased and honored
that Al Dia named us the distribution provider for this important
initiative. They recognized our experience and the leading edge
technologies we have to carry out their expanded circulation
project, tools like GPS, devices for geofencing, sophisticated
demographic analysis and proven hands-on experience with tight
supervision and verifiers. These were all critical in us being
selected for distributing Al Dia." Key advertisers have applauded
this move. Quoting a leading print media buying service, Mr. Trevor
Hansen, president and CEO of Ethnic Print Media Group, said, "EPMG
is looking forward to the expansion of Al Dia's distribution in the
Dallas market. The circulation increase and free home delivery will
be a great asset to both our pre-print and traditional ROP clients.
Al Dia's overall quality, strong content and increased market
penetration provides an attractive and strong reach in the Dallas
market." Al Dia's expanded distribution will serve the community by
providing outstanding, award winning journalism to a much larger
segment of the population and extended reach and value to
advertisers," added Sanchez. About Al Dia Al Dia, the only local
Spanish-language daily newspaper in the Dallas-Fort Worth area, is
published Monday to Saturday and is the recipient of numerous
awards for excellence in journalism, along with its Web site,
aldiatx.com. Al Dia is published by The Dallas Morning News, the
flagship subsidiary of A. H. Belo Corp., (NYSE:AHC), a news and
information company that owns and operates four daily newspapers
and 12 associated Web sites. A. H. Belo publishes special issues
that target young adults and the Hispanic market, along with Quick
and Al Dia in Dallas-Fort Worth, and La Prensa in Riverside.
Contact Information: Isaac Lasky Tel. 469-977-3609 DATASOURCE: Al
Dia CONTACT: Isaac Lasky of Al Dia, +1-469-977-3609, Web site:
http://www.aldiatx.com/
Copyright
A H Belo (NYSE:AHC)
Historical Stock Chart
From Sep 2024 to Oct 2024
A H Belo (NYSE:AHC)
Historical Stock Chart
From Oct 2023 to Oct 2024
Real-Time news about A H Belo Corporation (New York Stock Exchange): 0 recent articles
More Amerada Hess Cp News Articles