New partnership with Media Monks is another step forward in
Avon's 'Open Up' strategy,
digitizing the business and e-enabling Representatives
LONDON, Feb. 25, 2019
/PRNewswire/ -- Avon Products, Inc. (NYSE: AVP), a globally
recognised leader in direct selling of beauty products has
appointed global creative production company MediaMonks to support
its Representative's growing use of ecommerce and digital tools
with a new Content Studio. The Studio will develop and
distribute high-quality brand and product content at scale, to fuel
further growth of Avon's expanding online sales.
The Content Studio will be an 'always-on' content creation hub,
developing up to 12,000 assets annually in Avon's 50+ worldwide markets, tailored to meet
the needs of local consumers. MediaMonks will provide an
ongoing stream of content, delivered at scale — multi-language,
multi-platform — and deployed weekly.
The Avon Content Studio will also integrate data and analytics,
to inform development of impactful content and to optimise
performance. A strategic mix of consumer insight and data
analytics will enable Avon to stay
closely connected to consumer needs and trends, and respond
accordingly.
As Avon builds its e-commerce
capability it is overhauling the way it communicates with its
millions of Representatives and their customers, leveraging
existing and emerging channels. The Content Studio will
support this by delivering content to fuel Representatives' online
capabilities with relevant, engaging, shareable content. The
Content Studio will drive Avon's
omnichannel presence and brand relevance as part of its broader
brand rejuvenation and digital transformation.
James Thompson, Chief Beauty
& Brand Officer at Avon said: "Avon already has huge brand recognition and
massive global social media reach. In 2018 we began to launch tools
to help Representatives engage with their customers online. This
partnership gives us the opportunity to support the early adoption
and growth by unleashing the inherent potential, with always-on,
engaging content to delight, entertain and inform our Beauty
Entrepreneurs and their customers. This is a new era for Avon's
brand and product marketing and we're pleased to add MediaMonks to
our extended team of strategic partners to drive brand re-appraisal
and business growth."
A key tenet of Avon's
transformation strategy is to open up new partnerships.
Avon chose to partner with
MediaMonks on the Content Studio based on their ability to create
high volumes of culturally relevant work, consecutively leveraging
analytics to inform strategy and improvement. Following the recent
merger with S4Capital, MediaMonks brings additional firepower to
further consolidate its creative, data, media, and creative
production capabilities.
Victor Knaap, CEO MediaMonks,
said: "We're delighted to be partnering with Avon and to develop a pivotal part of its
digital transformation. Avon's
effectively tackling the changing demands of the beauty business
with clever content solutions while paying homage to its rich
heritage. Our dedicated digital studio allows Avon to unlock its e-commerce potential,
delivering relevant content to customers at the right time to
optimise impact."
MediaMonks will develop a content ecosystem with assets
including video, gifs, and gamified content, while also testing new
and innovative formats. The Content Studio will go live in
March 2019, starting with
Brazil, UK, Mexico, and Russia.
About Avon Products Inc.
For 130 years Avon has stood for women: providing
innovative, quality beauty products which are primarily sold to
women, through women. Millions of independent sales
Representatives across the world sell iconic Avon brands such as
Avon Color and ANEW through their social networks, building their
own beauty businesses on a full- or part-time basis.
Avon supports women's empowerment,
entrepreneurship and well-being and has donated over $1billion to women's causes through Avon and the Avon Foundation. Learn more
about Avon and its products at
www.avonworldwide.com. #Stand4Her
Forward-Looking Statements
This material contains
"forward-looking statements" that are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995, including statements relating to the Company's digital
transformation, communications and marketing plan and the growth of
Avon's business. Because
forward-looking statements inherently involve risks and
uncertainties, actual future results may differ materially from
those expressed or implied by such forward-looking statements.
These risks and uncertainties include, but are not limited to, the
possibility of business disruption, competitive uncertainties, and
general economic and business conditions
in Avon's markets as well as the other risks detailed
in Avon's filings with the Securities and Exchange
Commission. Avon undertakes no obligation to update any
statements in this material after it is posted to the Investor
Relations section of our website.