WINSTON-SALEM, N.C.,
Feb. 9, 2016 /PRNewswire/ -- Just in
time for Valentine's Day, BB&T
(NYSE: BBT) associates are sharing their love of U, a free,
customizable digital banking platform that brings together many of
BB&T's online banking services, along with several new
features, into one seamless experience.
Especially during February, associates in our financial centers
would love to chat about U by BB&T. Clients will find our
associates emblazoned with "We Love U" stickers and ready to tout
their favorite "U" features.
"We think Valentine's Day is a
great time to tell clients that U by BB&T is truly 'all about
you,'" said President of Branch Banking & Trust Ricky Brown. "U is a digital platform that can
transform the way our clients manage their finances. They can now
see all their accounts and financial information in one place, on
one screen, on any device and customized the way they want to use
it."
For example, many clients are using U as a smarter and simpler
way to get help from BB&T associates. The "My Banker" feature
allows clients to call or schedule an appointment with their local
banker. If clients prefer to reach out to a BB&T Contact
Center, they can select the product or service they need within the
mobile app and speak with a contact center associate in that area.
The app also displays estimated wait times and offers the option to
receive a call back at a later time.
Along with all the features already available through BB&T
Online banking, U also gives clients the ability to:
- Create and customize their own financial dashboard on any
device they choose
- View their accounts and investments from BB&T and other
financial institutions
- View and select personalized cash back offers with BB&T
Deals
- View their account balances without logging in
- Manage their debit cards and temporarily disable the card if
needed
- Capture electronic and paper receipts in their transaction
details
- Set financial goals and track their progress with financial
planning tools for budgeting, goal setting and transaction
categorization
- Make deposits remotely
- Make person-to-person payments from their phone, tablet or
desktop, to any person, regardless of where they bank
Since its launch in October, more than 800,000 clients are now
using BB&T's new digital platform. Industry observers are also
taking notice.
"One of the big challenges in banking is to make digital banking
seem personal," said Mark
Schwanhausser, JAVELIN's director of Omnichannel Financial
Services. "BB&T's U platform combines practicality and
personalization by letting customers themselves dictate the look
and feel of their digital banking experience no matter where they
log on. Customers have more control, and that can translate into
financial confidence."
A video of U by BB&T's features can be seen here. U by
BB&T is now available for download on the iTunes App Store and Google Play. For more information,
visit BBT.com/U.
About BB&T
BB&T is one of the largest
financial services holding companies in the U.S. with approximately
$209.9 billion in assets and market
capitalization of approximately $29.5
billion as of Dec. 31, 2015.
Based in Winston-Salem, N.C., the
company operates 2,139 financial centers in 15 states and
Washington, D.C., and offers a
full range of consumer and commercial banking, securities
brokerage, asset management, mortgage and insurance products and
services. A Fortune 500 company, BB&T is consistently
recognized for outstanding client satisfaction by the U.S. Small
Business Administration, Greenwich Associates and others. BB&T
has also been named one of the World's Strongest Banks by Bloomberg
Markets Magazine, one of the top three in the U.S. and in the top
15 globally. More information about BB&T and its full line of
products and services is available at BBT.com.
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SOURCE BB&T