DALLAS, May 24, 2016 /PRNewswire/ -- For the
estimated 30 to 50 million Americans struggling with the
distressing symptoms of lactose
intolerance*, there's great news. Dean Foods
Company (NYSE: DF) is introducing new DairyPure brand Lactose Free
milk to its line of dairy products. Made with real, fresh white
milk, DairyPure Lactose Free milk delivers real dairy nutrition and
delicious taste that everyone can enjoy. Plus, it's 100% lactose
free, making it easy to digest for those with lactose
sensitivities.
Like regular DairyPure milk, new Lactose Free milk provides the
same eight essential nutrients – calcium, protein, vitamins A, D
and B12, riboflavin, phosphorus and potassium – and is backed by
the brand's exclusive Five-Point Purity Promise®:
- No artificial growth hormones**
- All milk is tested for antibiotics
- Continually quality tested to ensure purity
- Only from cows fed a healthy diet
- Cold-shipped from your trusted dairy
"DairyPure Lactose Free milk is an excellent way for those with
lactose sensitivities to get the key nutrients found in milk they
would otherwise miss out on," said Rebecca
Scritchfield, RDN. "Around 42 percent of Americans don't get
the calcium they need and more than 80 percent of Americans lack
adequate Vitamin D.*** Having a wholesome and
trustworthy milk option like DairyPure Lactose Free milk for those
with lactose intolerance can help fill this gap."
"New DairyPure Lactose Free milk means that we're now able to
deliver our high quality DairyPure milk to all consumers," said
Greg Schwarz, Vice President of
Marketing, Dean Foods. "Whether it's
a lifestyle choice or the result of lactose sensitivities, everyone
can enjoy Lactose Free milk knowing that it's backed by our
Five-Point Purity Promise."
DairyPure Lactose Free milk is available now in the dairy case
at grocery stores nationwide in whole, 2% reduced fat, 1% low fat
and skim/fat free milks in half gallons.
For recipes, local retailers, the full line of products and to
learn more about DairyPure's exclusive Five-Point Purity Promise,
please visit www.DairyPure.com, and find DairyPure on Facebook and
Pinterest.
About Dean Foods
Dean Foods® is a leading food and
beverage company in the United
States and is the nation's largest processor and
direct-to-store distributor of fluid milk. Headquartered in
Dallas, Texas, the Dean Foods
portfolio includes TruMoo®, the leading national flavored milk
brand, and DairyPure®, the first and largest fresh white
milk national brand, along with well-known regional dairy brands
such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®,
Garelick Farms®, LAND O LAKES® milk and cultured
products****, Lehigh Valley Dairy Farms®, Mayfield®,
McArthur®, Meadow Gold®, Oak Farms®, PET®*****, T.G.
Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local
and regional dairy brands and private labels. Dean Foods also makes
and distributes ice cream, cultured products, juices, teas, and
bottled water. Approximately 17,000 employees across the country
work every day to make Dean Foods the most admired and trusted
provider of wholesome, great-tasting dairy products at every
occasion. For more information about Dean Foods and its brands,
visit www.deanfoods.com.
*US Food and Drug Administration
http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm094550.htm
**No significant difference has been shown between milk
derived from cows treated with the artificial growth hormone rbST
and non-rbST-treated cows.
***What We Eat in America, NHANES 2007-2010
http://health.gov/dietaryguidelines/2015-scientific-report/06-chapter-1/d1-11.asp#figure-d1-1
****The LAND O LAKES brand is owned by Land O'Lakes,
Inc. and is used by license.
*****PET is a trademark of The J.M. Smucker Company and
is used by license.
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SOURCE Dean Foods Company