Humana selects Fitbit Care as preferred health
coaching solution
Fitbit (NYSE:FIT), the leading global wearables brand, and
Humana Inc. (NYSE:HUM), a leading health and well-being company,
are expanding their partnership to help members adopt and implement
healthy behaviors to help prevent and manage chronic conditions.
Humana has selected Fitbit Care™ as a preferred health coaching
solution for Humana’s employer group segment. Through this
partnership, more than 5 million Humana members will have the
potential to access Fitbit wellness solutions or health coaching.
Fitbit Care is a connected health platform that maximizes health
outcomes across the spectrum of care, from wellness and prevention
to condition management and complex care, by helping drive behavior
change and improving care team collaboration.
Partners since 2013, Fitbit and Humana’s decision to expand
their partnership reflects the companies’ continued commitment to
driving healthy behavior change and reducing the occurrence of
preventable chronic disease, such as diabetes and heart disease.
The health coaching solution from Fitbit Care will provide Humana
members across the U.S. with the support and guidance to help
members make the lifestyle changes necessary to better manage
chronic and complex diseases, while creating stronger connections
between the participants and entire care team.
Humana serves members through a comprehensive range of wellness
programs and capabilities, such as Go365® and the Humana Employee
Assistance Program (EAP), to help employers control rising costs
related to worker health, such as increased healthcare consumption
and lost productivity. Fitbit Care is the latest integration that
will serve to further guide individuals to make healthier decisions
that can have long-term effects on the quality of their lives and
help employers save on costs.
“With healthcare costs and rates of chronic disease increasing,
there is a clear need for innovative tools and services to help
people make the lifestyle and behavior changes necessary to reverse
this trend,” said Adam Pellegrini, general manager, Fitbit Health
Solutions. “For over a decade, Fitbit has empowered millions of
people around the world to live healthier lives. Expanding our
partnership with Humana allows us to accelerate our common goal of
helping more people get and stay healthy, and I'm confident that
together we can help drive better health outcomes.”
Personalized coaching for better health management
Launched today, Fitbit Care is a new platform that combines
health coaching and virtual care, Fitbit’s innovative wearable
devices and self-tracking and personalized digital interventions to
deliver a healthcare experience that supports people wherever they
are along their health journey.
The Fitbit Care health coaching solution is based on Fitbit’s 11
years of experience helping consumers make meaningful behavior
changes and the clinically proven expertise of Twine Health, a
coaching platform Fitbit acquired in early 2018. Coaches work with
participants to create personalized care plans and connect with
members through multiple channels that include in-app
communications, phone and in-person meetings, giving people the
flexibility to choose what works best with their lifestyle.
“Working with Fitbit, we have been able to provide our members
with wearable devices, data and insights they can use to achieve
their best health and wellness. By adding Fitbit Care’s new health
coaching capabilities, we can offer even more personalized,
meaningful support to our members who are focused on specific
health goals, such as smoking cessation or weight loss, or the
management or prevention of chronic conditions,” said Jeff Reid,
Humana’s senior vice president of Wellness Solutions. “Fitbit’s
intuitive technology and human coaches are powerful tools to engage
and motivate members, creating more frequent, convenient
touch-points that support our members beyond the walls of a
doctor’s office.”
Go365® Brings Wellness to the Wrist
Fitbit and Humana also announced today the availability of the
Humana Go365® clock face on Fitbit Versa™ and Fitbit Ionic™
devices, making members’ Go365 activity data accessible right from
the wrist. Since 2013, members have used their Go365 Points to
redeem more than 170,000 Fitbit devices to help them continue to
manage their health. With the new clock face, members will be able
to track their health stats, such as their daily and weekly step
progress toward their goals, and update their Go365 Status directly
on their device. This makes it easier than ever to stay accountable
to their health and fitness goals.
Go365 is a personalized wellness rewards and incentives program
that provides tools and support to help members lead healthier
lives and employers reduce costs related to healthcare and lost
productivity. In a 2015 study of Humana associates enrolled in
Go365, researchers found that when comparing members who were
actively engaged in the program over three years with those who
were not as engaged, the highly engaged members had lower average
health claim costs and absenteeism rates1.
About Fitbit
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables brand, Fitbit designs
products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative
and popular products include Fitbit Charge 3™, Fitbit Alta HR™,
Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity
trackers, as well as the Fitbit Ionic™ and Fitbit Versa™
smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™
Wi-Fi Smart Scale. Fitbit products are carried in over 39,000
retail stores and in 86 countries around the globe. Powered by one
of the world’s largest social fitness networks and databases of
health and fitness data, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps, and
the Fitbit OS for smartwatches. Fitbit Health Solutions develops
health and wellness solutions designed to help increase engagement,
improve health outcomes, and drive a positive return for employers,
health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding Fitbit’s
ability to help users prevent and manage chronic conditions, and
influence behavior change and care team coordination, and drive
better health outcomes and lower healthcare costs. These
forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; and other factors discussed under the heading “Risk
Factors” in our most recent report on Form 10-Q filed with
the Securities and Exchange Commission. All forward-looking
statements contained herein are based on information available to
us as of the date hereof and we do not assume any obligation to
update these statements as a result of new information or future
events.
About Humana
Humana Inc. is committed to helping our millions of medical and
specialty members achieve their best health. Our successful history
in care delivery and health plan administration is helping us
create a new kind of integrated care with the power to improve
health and well-being and lower costs. Our efforts are leading to a
better quality of life for people with Medicare, families,
individuals, military service personnel, and communities at
large.
To accomplish that, we support physicians and other health care
professionals as they work to deliver the right care in the right
place for their patients, our members. Our range of clinical
capabilities, resources and tools – such as in-home care,
behavioral health, pharmacy services, data analytics and wellness
solutions – combine to produce a simplified experience that makes
health care easier to navigate and more effective.
More information regarding Humana is available to investors via
the Investor Relations page of the company’s web site
at www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission
filings
- Most recent investor conference
presentations
- Quarterly earnings news releases and
conference calls
- Calendar of events
- Corporate Governance information
About Go365
Go365® is a wellness and rewards program. Go365 is deeply rooted
in behavioral economics and actuarial science, and serves more than
5 million members nationwide. By integrating rewards with health,
Go365 provides tools and support to help members live healthier
lives and reduce healthcare costs.
For more information about Go365, please visit the company’s
website at Go365.com. You can also find us on
Facebook: http://facebook.com/Go365Now,
Twitter: @Go365Now, Tumblr: www.go365now.tumblr.com,
YouTube: https://www.youtube.com/Go365Now; Facebook
Medicare: www.facebook.com/Go365forMedicare.
Additional Information
Humana is a Medicare Advantage HMO, PPO and PFFS organization
with a Medicare contract. Enrollment in any Humana plan depends on
contract renewal.
1 In a 2015 study of Humana associates enrolled in Go365,
researchers found that when comparing members who were actively
engaged in the program over three years with those who were not as
engaged, the highly engaged members had average health claim costs
that were 17.8 percent lower and absenteeism rates that were 43.7
percent lower.
http://apps.humana.com/marketing/documents.asp?file=2853084
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Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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