Fitbit Care combines wearables, digital
interventions and health coaching through the new Fitbit Plus app
to deliver a more personalized healthcare experience and better
health outcomes
Humana Inc. selects Fitbit Care as preferred
coaching solution
Fitbit (NYSE:FIT), the leading global wearables brand, today
announced Fitbit Care™, a connected health platform for health
plans, employers, and health systems that combines health coaching
and virtual care through the new Fitbit Plus™ app, Fitbit’s
innovative wearable devices and self-tracking and personalized
digital interventions to help improve wellness, disease management
and prevention. Fitbit Care leverages the company’s decade-plus of
experience inspiring people to get healthy, combined with the
clinically-proven behavior change principles of Twine Health—which
Fitbit acquired earlier this year—to improve care team
collaboration and health outcomes across the spectrum of care.
Fitbit Care is available today through Fitbit Health Solutions.
The company also announced today that Humana Inc. selected Fitbit
Care as a preferred coaching solution for its employer group
segment. More than 5 million Humana members will have the potential
to access Fitbit health coaching or wellness solutions through a
comprehensive range of wellness programs and capabilities, such as
Go365® and the Humana Employee Assistance Program (EAP).
“With the introduction of Fitbit Care, we continue to expand our
healthcare offerings with a new, bundled subscription offering that
can help improve outcomes for some of the most common and costly
conditions in healthcare, such as diabetes and hypertension,” said
Adam Pellegrini, general manager, Fitbit Health Solutions. “This
unique offering will allow us to better support our 1,600-plus
enterprise health customers and the 100-plus health plans that we
work with through a comprehensive platform that can help deliver
positive, lasting outcomes for their employees and members.”
Specifically, the Fitbit Care platform includes:
- Wearables and
self-tracking: Fitbit devices and software allow individuals
to continuously track activity, sleep, heart rate, and other
metrics like female health tracking to help people better
understand their overall health and reach their health goals. With
a user’s consent, real-time, objective health data also provides
care teams with a more comprehensive picture of an individual’s
health for more personalized recommendations and care.
- Personalized
digital interventions: Fitbit Care delivers Fitbit’s
industry-leading community social support tools with challenges,
private social groups within Fitbit’s social feed and guided
workouts that provide anywhere, anytime training. With more ways to
customize social communities and digital tools to support healthy
behavior, enterprise customers can provide members and employees
with even more motivation and encouragement to achieve their health
goals.
- Health coaching
and virtual care: For the first time, Fitbit Health
Solutions is making health coaching available to enterprise health
customers. Coaches work with participants and their care teams to
create and execute personalized care plans. The coaches build
strong connections with individuals via in-app communications,
phone, and in-person meetings to support their goals such as weight
management or tobacco cessation; management of chronic conditions
like diabetes, hypertension or depression; and complex conditions
like chronic pulmonary obstructive disease or congestive heart
failure.
“With Fitbit Care we are delivering a solution that empowers
people to take control of their health, by providing the
accountability, support, guidance and resources that remove some of
the most difficult barriers to behavior change,” said Dr. John
Moore, Medical Director, Fitbit Health Solutions. “Supporting
patients beyond the walls of the doctor’s office is one of the most
important things we can do to drive successful outcomes, and as a
clinician I see great potential for Fitbit Care to help tackle some
of the biggest challenges in healthcare and improve health outcomes
at scale.”
Introducing the Fitbit Plus App
Individuals who are enrolled in the health coaching component of
Fitbit Care through their employer, health plan or health system
will have access to a new app, called Fitbit Plus, to augment the
Fitbit experience.
The Fitbit Plus app allows individuals to communicate directly
with their care team and health coach, so they can receive
personalized guidance and support at the time and place that is
best for them.
Fitbit Plus also supports the integration of more advanced
health metrics including blood glucose, blood pressure, or
medication adherence for tracking alongside data from Fitbit and
other third-party connected devices. This app allows users to see
critical health data conveniently in one place, to better
understand trends over time.
Fitbit Plus is available now, as part of the Fitbit Care
solution.
Humana Selects Fitbit Care
Fitbit Care has generated interest from some of the nation’s
leading health and well-being companies, employers and health
systems. Announced today, Humana Inc. has chosen Fitbit Care as a
preferred solution for health coaching across wellness and
prevention, as well as high-risk and chronic conditions for its
Group and Specialty segment.
About Fitbit
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables brand, Fitbit designs
products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative
and popular products include Fitbit Charge 3™, Fitbit Alta HR™,
Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity
trackers, as well as the Fitbit Ionic™ and Fitbit Versa™
smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria
2™Wi-Fi Smart Scale. Fitbit products are carried in over 39,000
retail stores and in 86 countries around the globe. Powered by one
of the world’s largest social fitness networks and databases of
health and fitness data, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps, and
the Fitbit OS for smartwatches. Fitbit Health Solutions develops
health and wellness solutions designed to help increase engagement,
improve health outcomes, and drive a positive return for employers,
health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
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Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding our ability to
help users improve wellness, disease management and disease
prevention, improve health outcomes and care team coordination, and
drive better health outcomes. These forward-looking statements are
only predictions and may differ materially from actual results due
to a variety of factors, including the effects of the highly
competitive market in which we operate, including competition from
much larger technology companies; any inability to successfully
develop and introduce new products, features, and services or
enhance existing products and services; product liability issues,
security breaches or other defects; and other factors discussed
under the heading “Risk Factors” in our most recent report on Form
10-Q filed with the Securities and Exchange Commission. All
forward-looking statements contained herein are based on
information available to us as of the date hereof and we do not
assume any obligation to update these statements as a result of new
information or future events.
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version on businesswire.com: https://www.businesswire.com/news/home/20180919005234/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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