Fitbit Labs Sleep Score beta to start in
November; participants will receive deeper evaluation of sleep
quality plus tracking for breathing disruptions that could indicate
health issues
Fitbit (NYSE: FIT), the leading global wearables brand, today
announced the availability of Fitbit Charge 3™ at major retailers
worldwide, online and at Fitbit.com for $149.95 (USD) beginning
October 7. Charge 3, the latest evolution of the best-selling
Charge family of devices,i delivers a premium swimproof design with
a large touchscreen display, our most advanced health and fitness
features on a tracker, and is our smartest tracker yet – all
powered by up to 7 days of battery life.ii
Charge 3 continues to build upon the success of the best-selling
Charge franchise, with initial pre-order sales indicating strong
adoption among both new and existing consumers. In fact, 54 percent
of Fitbit.com pre-orders are from loyal and engaged customers who
have owned two or more devices before ordering Charge 3. This
initial consumer demand is supported by IDC estimates, which
predict shipments of fitness trackers will continue to drive a
significant portion of the overall wearables category for the next
several years.iii
“We’ve seen amazing consumer reception and strong pre-orders for
Charge 3, which are even better than Versa in its
first six weeks, underscoring why the Charge family has
been our most popular product line for the past few years,” said
James Park, co-founder and CEO of Fitbit. “Charge 3 is our most
innovative tracker yet, featuring our most advanced sensor
technology, bringing the relative SpO2 sensor to the tracker form
factor for the first time. Data from this sensor will feed
into the upcoming launch of our Fitbit Labs Sleep Score beta, which
will allow users to better understand metrics like their sleep
quality and breathing disturbances. In the future, with FDA
approval, this data could be used to screen and detect more serious
health conditions, such as sleep apnea.”
About Charge 3:
- Advanced health
& fitness experience: Take action with Fitbit’s most
advanced health and fitness sensors and algorithms (PurePulse
® heart rate tracking and relative
SpO2); plus 15+ goal-based exercise modes, swim tracking,iv an
on-device health dashboard, female health tracking, automatic Sleep
Stages & Sleep Insights, and more.
- Premium design,
intelligently crafted: Featuring a swimproof, premium and
lightweight design for the ideal fit, comfort and durability,
Charge 3 is also the first wearable with an inductive button, plus
it features a more intuitive, interactive on-device experience for
enhanced usability.
- Fitbit’s smartest
tracker yet: Stay connected, not distracted, with essential
smart features, including expanded smartphone notifications, quick
replies on Android (coming soon), convenient everyday apps and easy
and secure on-wrist payments with Charge 3 Special Edition (coming
soon) – all with up to 7 days battery life.v
- More information
about Charge 3 can be found at
https://www.fitbit.com/charge3
Fitbit also announced that its Fitbit Labs Sleep Score beta
program will be open for enrollment to qualifying Fitbit users
starting in November. Fitbit users who are accepted into the beta
will receive a nightly score that provides a more complete picture
of their overall sleep and what factors affect it based on key
metrics tracked by any Fitbit device with advanced 24/7 PurePulse
heart rate tracking.vi For devices with a relative SpO2 sensor,
including Fitbit Charge 3TM, Fitbit IonicTM and Fitbit VersaTM,
Fitbit will also be testing for breathing disruptions. In the
future, with FDA approval, the data from this sensor technology
could indicate more serious health conditions, like sleep
apnea.
As the first wearable brand to introduce sleep tracking in 2009,
Fitbit has built one of the largest sleep databases, tracking more
than 7.5 billion nights of sleep to date.vii With the Fitbit Labs
Sleep Score beta program, Fitbit is continuing to make advancements
in sleep by delivering an intuitive way for users to better
understand their sleep quality.
The Fitbit Labs Sleep Score beta program will be available for a
limited time to interested qualifying Fitbit users in the United
States, Australia and United Kingdom. For more information and for
updates on when the beta enrollment is live, please visit
https://www.fitbit.com/labs.
In addition to the Fitbit Labs Sleep Score beta, Fitbit will
continue to develop and work toward clinical validation of its
software for use in detecting health conditions such as sleep apnea
and atrial fibrillation. Fitbit is also one of nine companies in
the FDA’s digital health software precertification pilot program,
which is designed to streamline the approval process for software
as a medical device while still ensuring patient safety and quality
products.
Pricing and availability
Fitbit Charge 3 will be available at global retail partner
stores worldwide, including Amazon, Best Buy, Kohl’s, Macy’s
Target, Verizon and Walmart beginning October 7. The device will
also available for sale at Fitbit.com and major online retailers
for $149.95 (USD) in black with a graphite aluminum case or blue
gray with a rose gold aluminum case; accessories range from
$29.95-$49.95 (USD). Coming soon, Fitbit Charge 3 Special Edition
with Fitbit Pay will be available for $169.95 (USD).
About Fitbit
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables brand, Fitbit designs
products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative
and popular products include Fitbit Charge 3™, Fitbit Alta HR™,
Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity
trackers, as well as the Fitbit Ionic™ and Fitbit Versa™
smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria
2™Wi-Fi Smart Scale. Fitbit products are carried in over 39,000
retail stores and in 86 countries around the globe. Powered by one
of the world’s largest social fitness networks and databases of
health and fitness data, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps, and
the Fitbit OS for smartwatches. Fitbit Health Solutions develops
health and wellness solutions designed to help increase engagement,
improve health outcomes, and drive a positive return for employers,
health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found
at www.fitbit.com/legal/trademark-list. Third-party trademarks
are the property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
availability of and functionality included in our Fitbit Labs Sleep
Score beta program, including incremental functionality related to
devices that include a relative SpO2 sensor; future retail
availability of Charge 3; future consumer demand for Fitbit
devices; future FDA approval of functionality related to our
relative SpO2 sensor and our ability to provide health insights
based on data from the relative SpO2 sensor; and future clinical
validation of Fitbit software in detecting health conditions. These
forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; and other factors discussed under the heading "Risk
Factors" in our most recent report on Form 10-Q filed with the
Securities and Exchange Commission. All forward-looking statements
contained herein are based on information available to us as of the
date hereof and we do not assume any obligation to update these
statements as a result of new information or future events.
i IDC estimates and Fitbit shipments of Charge, Charge HR and
Charge 2 Q2 ’17 Q1 ‘18 in North America, UK and Germany.
ii Battery life varies with use and other factors.
iii IDC Forecast published June 2018.
iv Water resistant to 50M.
v Smartphone notifications when phone is nearby; compatible with
Android and iOS; Windows coming soon. Accept or reject incoming
calls from your wrist and take the call from your phone. Fitbit Pay
is available with Fitbit Charge 3 Special Edition in Americas and
Europe, Middle East and Africa (coming soon), and is available with
all in-box devices in Asia Pacific (available in November). Battery
life varies with use and other factors.
vi Includes Fitbit Alta HR™, Fitbit Charge HR™, Fitbit Charge
2®, Fitbit Charge 3™, Fitbit Blaze®, Fitbit Surge®, Fitbit Ionic™,
Fitbit Ionic: adidas edition™, and Fitbit Versa™.
vii As of August 8, 2018.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181004005218/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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