Launches Active Zone Minutes, a new
personalized heart rate metric that tracks your physical activity
beyond steps to help you move efficiently every day and improve
your overall health
Fitbit Premium delivers new programs,
challenges, workouts and mindfulness tools, plus free 90-day trial,
giving users support and guidance to stay healthy in any
environment
Fitbit (NYSE: FIT) today announced the latest evolution of its
most popular family of devices,1 Fitbit Charge 4™. Featuring
Fitbit’s most advanced combination of sensors and features, now
with built-in GPS and Spotify - Connect & Control,2 Charge 4
delivers what you want most in a health and fitness tracker, paired
with essential smart features and up to seven days of battery life3
in a sleek, swimproof4 design - all at an approachable price.
Charge 4 includes Fitbit’s latest innovation, Active Zone Minutes™,
a new personalized standard based on your resting heart rate and
age that tracks any workout that gets your heart pumping, from
indoor biking to yoga, measuring the time you spend in each heart
rate zone toward a weekly goal of 150 minutes.5 For more guidance
and motivation in today’s environment, new content has been added
to Fitbit Premium, including programs, workouts from brands like
barre3, Down Dog and Physique 57, mindfulness tools, challenges and
more. Along with 40 new pieces of free content, Fitbit is offering
a free 90-day trial for new Premium users. With the launch of new
tools, software and content, being “on Fitbit” offers even greater
value for users looking to manage their overall health.
This press release features multimedia. View
the full release here:
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Fitbit Charge 4 Lineup (Photo: Business
Wire)
“Our mission has always been to help people around the world get
healthier. In today’s extraordinary times, that mission is more
important than ever, but we realize how hard it is to focus on your
health and wellness. However, staying active, eating well and
getting enough sleep can help reduce stress and boost immunity,”
said James Park, CEO and co-founder. “To help support our users,
we’re offering a free trial of Fitbit Premium and added content so
our users have the right tools at home to help them stay healthy;
and, with Active Zone Minutes, we are giving users a new
personalized standard for health and fitness so they can get the
most out of any activity that works for them and help to keep them
motivated.”
Fitbit’s most advanced designed tracker uplevels fitness and
deepens health
Active Zone Minutes will launch first with Charge 4, with an
innovative design made to optimize GPS performance plus house other
advanced sensors and capabilities while maintaining a slim,
lightweight tracker form at the same approachable price and battery
life. Its premium, lightweight, swimproof4 design is comfortable
for all-day (and night) wear, featuring an inductive button, a
scratch-resistant screen and a bright, crisp touchscreen display
that is easy to view in natural light.
As the first Fitbit tracker with built-in GPS, you can leave
your phone at home and get optimal performance for activities like
running, walking and other outdoor excursions. Now with the ability
to track your pace and distance in real-time, in addition to the
20+ goal-based exercise modes, you can access seven GPS-enabled
exercise modes, including a new outdoor workout mode for any
outdoor activity like hiking, running or a brisk walk. After
completing a GPS-enabled workout, sync your device for a
GPS-powered heat map6 in the Fitbit app® where you can see your
workout intensity, based on your different heart rate zones along
your route, to help you visualize and improve how you are
performing against different terrain.
Active Zone Minutes helps you workout more efficiently and
unlock better health
Because activity looks different for everyone, Fitbit developed
Active Zone Minutes to help you understand how your activity
contributes to your overall health, beyond the number of steps you
take.7 With Fitbit’s PurePulse® 24/7 heart rate tracking, Active
Zone Minutes uses your personalized heart rate zones to track your
effort for any energizing activity, whether doing a HIIT workout,
power yoga or taking a vigorous walk outside. Earn credit for each
minute of moderate activity in fat burn zone and double the credit
for vigorous activity in cardio and peak zones – Active Zone
Minutes does the math for you so you can quickly understand how
many you need to reach your daily and weekly goals.5 Get real-time
alerts on your wrist each time you change zones so you can push
harder or scale back to make your workouts more efficient. After a
workout, see a detailed summary of your heart rate zones in the
Fitbit app, including progress toward your goals, so you can
continue challenging yourself to make every minute count.
Active Zone Minutes is based on recommendations from leading
health organizations, including the World Health Organization and
the American Heart Association, who recommend getting 150 minutes
of moderate or 75 minutes of vigorous activity each week, which has
been linked to better overall health and well-being, disease
prevention, improved cognitive function, less anxiety and better
sleep.5
Sleep better and achieve your goals with Charge 4
Sleep is a critical component to maintaining overall health and
wellness, and boosting immunity. As such, Fitbit’s leading sleep
features are included with Charge 4 to help you understand and
improve your sleep. Previously only available on Fitbit
smartwatches, smart wake (coming soon) uses machine learning to
wake you at the optimal time. Sleep Score provides deeper insights
into your sleep with a daily look at the quality of your sleep, now
available on-wrist for Charge 4. Other sleep features on Charge 4
make it easy to improve your sleep, all from your wrist: quickly
set alarms and activate Sleep Mode to maintain routines and sleep
schedules.8
Charge 4 also features a relative SpO2 sensor, which powers
Fitbit’s Estimated Oxygen Variation Graph in the Fitbit app. With
the graph, see an estimate of the oxygen level variability in your
bloodstream, which may indicate variations in your breathing during
sleep.
In addition, Charge 4 comes standard with the health and fitness
essentials you know and love from Fitbit, including SmartTrack®
automatic exercise tracking, Cardio Fitness Level and Score, floors
climbed, Reminders to Move every hour, female health tracking,
food, water and weight logging, motivation from the global social
fitness network of nearly 30 million like-minded individuals around
the world to help you stay connected, and free educational insights
about activity and sleep in the Fitbit app to better understand how
your health and wellness tie together.
Improved motivation and convenience with all the right
smarts
For an even more powerful health and fitness coach, Charge 4 has
added convenience and smart features to manage your day and stay
connected but not distracted, right from your wrist. The first
Fitbit tracker with Spotify - Connect & Control, Charge 4 helps
you stay motivated with your favorite playlists and songs with
easy-to-access music controls that let you choose the music output,
play, shuffle and skip content, and like songs right from the
wrist.2 Never miss an alert with on-screen call, text, agenda and
app notifications, and keep in touch with family and friends with
quick replies on Android to respond on-the-go9 or mute alerts with
Do Not Disturb mode. Now standard on all Charge 4 devices, make
secure payments from your wrist with Fitbit Pay™ with nearly 500
issuers at retailers in 44 countries and 10 transit systems
worldwide, including New York MTA.10
Charge 4 is powered by up to seven days of battery life11 so you
can stay motivated and connected. It provides an intuitive
touchscreen experience with interactive graphics that allow for
seamless navigation so you can access the most important
information you need, right from your wrist.
Expanded offerings from Fitbit Premium add even more value to
the Fitbit platform
For users looking to build on the device experience with extra
guidance, support and motivation, which is even more critical these
days, Fitbit Premium is a paid subscription service in the Fitbit
app that you can access conveniently from your phone, whenever you
need it and no matter where you are. Leveraging insights from 10+
years of data along with academic and medical expertise, Premium
delivers customized guided programs, advanced sleep tools, personal
insights, thousands of workouts, new challenges and a health report
to help you move more, sleep better and eat well.
“Since launching Fitbit Premium last year, consumer retention
and engagement results are improving, and we’re seeing positive
health and wellness benefits for our users,” said Jonathan Oakes,
EVP of Product & Design. “For example, users who took less than
5,000 steps per day before trying Premium took 16,000 more steps
per week during the first two weeks of joining12 - a testament to
the power of our Premium experience in improving users’ health and
fitness.”
To support our users and help people stay active at home during
today’s difficult times, Fitbit is offering 40 new pieces of
Premium content free in the Fitbit app. In addition, anyone new to
Fitbit Premium can get a 90-day free trial of this paid
subscription, which includes personalized health insights,
guidance, advanced sleep tools, customized programs and 200+
workouts from brands like barre3, Daily Burn, obé fitness, Physique
57, POPSUGAR and Yoga Studio: Mind & Body. If Premium is not
available in your region and you have not tried Fitbit Coach yet,
we are offering a 90-day free trial so you can stream video
workouts on your phone or computer. To access Premium or Coach,
visit the Fitbit app.
Fitbit now has 16 programs available to Premium users. New
guided programs include strength training, gym cardio and mindful
eating, tailored based on your goals, fitness level, schedule and
preferences. In addition to a wide range of workouts categorized by
time, activity and fitness level to easily find what’s right for
you, Premium members have access to new mindfulness content from
brands like Ten Percent Happier, in one single, convenient place.
Coming soon, Fitbit will also offer workouts for both free and
Premium users to help you reach your Active Zone Minutes goal.
Three customizable challenges are also available to Premium
members, including Get Fit Bingo, where users can compete with
family and friends on a health and fitness bingo board with
different activities such as meeting your step or Active Zone
Minutes goal for the day. Premium will continue to add more content
to support users on their health and wellness journeys.
Pricing, availability and accessories to match your
style
Pre-order for Charge 4 and Charge 4 Special Edition begins today
at Fitbit.com and select retailers online such as Amazon.com,
Bestbuy.com and Walmart.com; available online at all retailer sites
worldwide and in stores in markets where they are still open,
starting April 13, 2020. Charge 4 is available for $149.95 USD in
black, rosewood and storm blue/black.13 Charge 4 Special Edition is
available for $169.95 USD in an exclusive granite reflective/black
woven band plus a classic black band to easily swap out for
workouts or a sportier look.14 Charge 4 will also be added later
this year to UnitedHealthcare Motion®, a wearable device walking
program available to employers. Charge 4 is also available as a
fitness benefit in certain UnitedHealthcare Medicare Advantage
plans across the country.
Customize Charge 4 with a variety of new accessory bands and
colors including REPREVE® recycled woven reflective bands in
midnight and rosewood; breathable silicone sport bands in evergreen
and frost white; and premium Horween® hand-crafted leather in
black.15 Charge 4 accessories are sold separately in store and
online, and are compatible with Fitbit Charge 3 devices, starting
at $29.95 USD.
Active Zone Minutes will be available first on Fitbit Charge 4,
then will roll out to all Fitbit smartwatches, coming soon.
Fitbit Premium launched late last year and is available now for
$9.99 USD/month or $79.99 USD/year.
Table 1: Charge 4 International Pricing
Australia (AUD)
$249.95
Canada (CAD)
$199.95
Europe (Euro)
€149.95
Hong Kong (HKD)
HK$1,328
India (INR)
₹14,999
Japan (JPY)
¥21,980
New Zealand (NZD)
$269.95
Singapore (SGD)
S$248
UK (GBP)
£129.99
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. Fitbit designs products and experiences that track and
provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit
Charge 3™, Fitbit Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2™
activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™
family of smartwatches, Fitbit Flyer™ wireless headphones, and
Fitbit Aria family of smart scales. Fitbit products are carried in
approximately 39,000 retail stores and in 100+ countries around the
globe. Powered by one of the world’s largest databases of activity,
exercise and sleep data and Fitbit’s leading health and fitness
social network, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps, and
Fitbit OS for smartwatches. Fitbit’s paid subscription service,
Fitbit Premium, uses your unique data to deliver actionable
guidance and coaching in the Fitbit app to help you reach your
health and fitness goals. Fitbit Health Solutions develops health
and wellness solutions designed to help increase engagement,
improve health outcomes, and drive a positive return for employers,
health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
Forward Looking Statement
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
availability of Fitbit Charge 4 and Charge 4 Special Edition,
enhanced Fitbit Premium offerings, Active Zone Minutes or any other
product features or services described in this release; future
potential of products or services described in this release; and
our ability to help users manage or improve their health and
wellness. These forward-looking statements are only predictions and
may differ materially from actual results due to a variety of
factors, including the effects of the highly competitive market in
which we operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; the impact of the recent outbreak of the COVID-19 virus;
and other factors discussed under the heading “Risk Factors” in our
most recent report on Form 10-K filed with the Securities and
Exchange Commission. All forward-looking statements contained
herein are based on information available to us as of the date
hereof and we do not assume any obligation to update these
statements as a result of new information or future events.
1 The Charge franchise remains popular as the top-selling family
of health and fitness trackers in the U.S. for nearly four years.
Source: The NPD Group, Inc., U.S. Retail Tracking Service, Health
& Fitness Trackers, based on units, Jan. 2016–Sep. 2019. 2
Spotify Premium subscription required, not available in all
countries. Allows for music and podcast control from device. 3
Battery life varies with use and other factors. 4 Water resistant
to 50 meters. 5 Suggested daily goal for Active Zone Minutes is
based on American Heart Association, U.S. Health Department and
World Health Organization recommendations to get 150 minutes of
moderate or 75 minutes of vigorous activity per week, which has
been linked to better overall health and well-being, disease
prevention and improved quality of life. American Heart
Association:
https://www.heart.org/en/healthy-living/fitness/fitness-basics/aha-recs-for-physical-activity-in-adults.
U.S. Department of Health and Human Services:
https://health.gov/sites/default/files/2019-09/Physical_Activity_Guidelines_2nd_edition.pdf.
World Health Organization:
https://www.who.int/dietphysicalactivity/factsheet_adults/en/. 6
Workout intensity map available in the Fitbit app for all
activities using built-in or Connected GPS. 7 You can
customize your Active Zone Minutes goal in the Fitbit app. Default
daily goal is 22 moderate minutes or 11 vigorous minutes per day. 8
Sleep Mode is available only on Fitbit Charge 4, Fitbit Ionic and
Fitbit Versa family of smartwatches. 9 When phone is nearby. 10
Fitbit Pay and transit availability at fitbit.com/fitbit-pay/banks.
11 Battery life up to 5 hours with continuous GPS usage; battery
life varies with use and other factors. 12 Based on average data
from Fitbit Premium users who started a free-trial or subscribed
between January 1, 2020-February 27, 2020. 13 Storm blue/black sold
exclusively at Fitbit.com. 14 Fitbit Charge 4 Special Edition comes
with an additional black classic band. 15 Leather accessories made
of Horween leather and other leather materials. Accessories sold
separately.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200331005222/en/
Fitbit, Inc. Media: Jen Ralls 415-941-0037, PR@Fitbit.com
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