Fleetwood Homes Launches New Website With Consultative Approach
14 December 2006 - 11:30PM
PR Newswire (US)
Offers Complete Line of Floor Plans Online RIVERSIDE, Calif., Dec.
14 /PRNewswire/ -- Fleetwood Homes, a leading producer of
manufactured housing, today announced the launch of a totally new
website designed to benefit both consumers and retailers alike:
http://www.fleetwoodhomes.com/. A key feature of the new site is
the ability for consumers to search the site for the right home and
retailer for them, and view and download complete floor plans. With
the "Locate Floor Plan" function, an easy-to-use three-step
process, prospective buyers can quickly locate a floor plan that
suits their home buying preferences. The function will only return
floor plans that are available in the customer's geographical
location. Once a visitor to the site locates a floor plan they are
interested in, they can download a printable PDF, or register to
save their favorite models on the site as "My Floor Plans." And
with one click the customer can find or connect with a local
retailer to get more information. All specifications and data for
every home are automatically updated, so retailers and consumers
can be confident that they have the latest, most accurate
information. In addition to offering a complete and available range
of floor plans, the Fleetwood Homes website also provides the
customer with the opportunity to fully understand the multiple
steps of purchasing and installing a manufactured home. Financing
options are explained, the ranges of land choices are summarized,
and delivery and home installation are presented to enlist the
confidence of the buyer. "The new website is just one more example
of our commitment to creating great customer experiences," said
Charley Lott, Executive Vice President for Fleetwood's Housing
Group. "Many of today's homebuyers do extensive research online
before ever contacting a retailer. With our new site we are
ensuring that it's as easy as possible for them to get all the
information they need." For retailers, the new site is also a
powerful marketing tool. The site ensures that they will always
have the latest information and floor plans available at the click
of a mouse. Retailers also benefit from the site in the form of
leads. The leads generated by the site are more than simply a name
and contact information. Visitors to the site provide a
comprehensive product preference profile that enables Fleetwood and
the appropriate Fleetwood retailer to make sure any follow-up sales
consultations are relevant to each customer. Leads are also passed
to the appropriate retailer in real time, allowing for timely
follow up. Fleetwood Homes worked with long-time partners Pivot +
Levy (http://www.pivotandlevy.com/) on the creative and
technological strategy and execution for the site. About Fleetwood
Fleetwood Enterprises, Inc. (NYSE:FLE) is a leading producer of
recreational vehicles and manufactured homes through its
subsidiaries. This Fortune 1000 company, headquartered in
Riverside, Calif., is dedicated to providing quality, innovative
products that offer exceptional value to its customers. Fleetwood
operates facilities strategically located throughout the nation,
including recreational vehicle, manufactured housing and supply
subsidiary plants. For more information, visit the Company's
website at http://www.fleetwood.com/. Contact: JoAnne Foist Email:
Phone: 951-351-3367 DATASOURCE: Fleetwood Homes CONTACT: JoAnne
Foist of Fleetwood Homes, +1-951-351-3367, Web site:
http://www.pivotandlevy.com/ Web site: http://www.fleetwood.com/
Web site: http://www.fleetwoodhomes.com/
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