Lucky the Leprechaun is Missing and Teasing Fans in Minneapolis, Miami and Los Angeles!
21 February 2024 - 12:00AM
Business Wire
Help catch him before St. Patrick’s Day with
the leprechaun traps on the back of limited-edition boxes of Lucky
Charms, as well as a new “Mouse Trap”-inspired board game
St. Patrick’s Day is around the corner and our favorite
leprechaun is nowhere to be found! For the first time, Lucky has
taken his mischievous tricks to the next level and used his charms’
powers to disappear from limited-edition boxes of the magically
delicious cereal. In an effort to catch the popular leprechaun,
Lucky Charms is releasing a line-up of trap-inspired fun to help
cereal lovers bring Lucky back to his box.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240220276552/en/
Lucky first left behind magical clues
after ice fishing in Minneapolis after leaving his cereal box.
(Photo: Business Wire)
To encourage families to hone their trapping skills in advance
of March 17, Lucky Charms and Hasbro have teamed up to launch
“Lucky’s Leprechaun Trap.” Available exclusively at
Shop.LuckyCharms.com, the new board game is a magical version of
the family classic “Mouse Trap.” And to prep for the big day, each
limited-edition cereal box from which Lucky has gone missing also
includes a trap that you can cut out and use to try to catch your
very own leprechaun. Collect all four unique versions, or DIY your
own custom builds to create the ultimate leprechaun snare. Of
course, no St. Patrick’s Day celebration is complete without a bowl
of the returning fan favorite Green Milk Turn Lucky Charms with
clover marshmallows that turn your milk a festive green.
For those looking to join the chase, Lucky was first seen ice
fishing in Minneapolis, where he left behind life-sized charms and
traces of magic, and most recently teased fans by making his way
across the country to suntan on the beach in Miami. He is now
rumored to be making his way to the set of ABC’s “American
Idol.”
“We never know what our favorite, mischievous leprechaun is up
to,” said Brandon Tyrrell, Senior Marketing Communications Manager
at General Mills. “But now with him off the box and on the run
we're asking for everyone's help to find him. We know he's a big
“American Idol” fan and have reason to believe he could appear on
set Feb. 25 and March 3 on ABC and next day on Hulu – so be on the
lookout!”
Join the chase to catch Lucky and get Leprechaun trap
inspiration by following @luckycharms on TikTok, Instagram and
Facebook, or visiting https://www.luckycharms.com/.
Lucky Charms’ Hasbro game is available for $14.99 at
Shop.LuckyCharms.com and all limited-edition Lucky Charms boxes are
available at retailers nationwide starting at 2/$6.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and standing for good. Its portfolio of beloved brands includes
household names such as Cheerios, Nature Valley, Blue Buffalo,
Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait,
Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2022
net sales of U.S. $19.0 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
About Hasbro
Hasbro is a leading toy and game company whose mission is to
entertain and connect generations of fans through the wonder of
storytelling and exhilaration of play. Hasbro delivers engaging
brand experiences for global audiences through toys, consumer
products, gaming and entertainment, with a portfolio of iconic
brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS,
Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well
as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for
all people around the world, one game, one toy, one story at a
time. For more than a decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media, one of the World’s
Most Ethical Companies by Ethisphere Institute and one of the 50
Most Community-Minded Companies in the U.S. by the Civic 50. For
more information, visit https://corporate.hasbro.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240220276552/en/
General Mills Communications 763-764-6364
media.line@genmills.com
Edelman Lauren Durham lauren.durham@edelman.com
General Mills (NYSE:GIS)
Historical Stock Chart
From Apr 2024 to May 2024
General Mills (NYSE:GIS)
Historical Stock Chart
From May 2023 to May 2024