PLANO, Texas, July 15, 2015 /PRNewswire/ -- Dr Pepper has a
heritage of elevating unique stories and people – such as
Romeo Santos, Latin superstar and
Grammy-nominated Bachata singer – who break the mold and dare to
make the world their own. To continue its celebration of curiosity
and individuality, especially among the Hispanic community, Dr
Pepper is hosting a private concert featuring Santos on
Wednesday, July 15 as part of its
"Dare to Discover" campaign. The exclusive event kicks off the
brand's presence at this year's Premios Juventud and dares fans to
discover the unique flavors of Dr Pepper – and life in general.
"It's an honor to join forces with Dr Pepper in the lead up to
Premios Juventud as we celebrate the accomplishments of the
Hispanic community – everything from music to entertainment to
education," said Santos. "To that end, I'm especially proud to work
with a brand that recognizes the talents of rising Hispanic high
school students as they embark in achieving their life-long
dreams."
This month, Dr Pepper has chosen two outstanding students to
receive $75,000 in scholarships as
part of the "Dare to Discover" campaign, which encourages Hispanic
students to follow their dreams and reach for their goals. The
annual scholarship program targets high school seniors of Hispanic
heritage who are pursuing a higher education, ultimately selecting
recipients based on academic achievement, financial need and an
essay submission.
"We recognize the financial challenges certain students may face
as they strive to obtain higher education," said Bernardo Meza, Director of Hispanic Marketing at
Dr Pepper Snapple Group. "To lessen this burden, we are proud to
award these scholarships to deserving Hispanic students as they
make their bold dreams a reality and become even stronger leaders
in our communities."
The winners of the "Dare to Discover" scholarship will be
announced by Dr Pepper spokesperson Jessica
Cediel – Colombian on-air personality, model, actress and
reporter for Univision's El Gordo y la Flaca – during the
network's 12th annual Premios Juventud show on
Thursday, July 16 in Miami, Florida. In addition to the scholarship
announcements, the audience will also be shown the inspiring
stories of the upbringings, passions and aspirations behind each of
the winners.
Premios Juventud is a Spanish-language television show that
celebrates Hispanic youth and recognizes artists in music, film,
sports, style and pop culture. To find out more about Dr Pepper and
the "Dare to Discover" campaign, please visit www.DrPepper.com.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper
Snapple Group (NYSE: DPS), is the oldest major soft drink in
the United States. Since 1885, the
23 flavors of Dr Pepper have earned legions of fans that enjoy its
unique, refreshing taste. The brand is available in Regular, Diet,
10 calorie, Caffeine Free and Cherry varieties. DPS is a leading
producer of flavored beverages, marketing Dr Pepper and 50-plus
other beverage brands across North
America and the Caribbean.
For more information, visit DrPepper.com or DrPepperSnapple.com.
For the brand's latest news and updates, follow Dr Pepper at
Facebook.com/DrPepper or Twitter.com/DrPepper.
Media Contact:
Brian Bell
Dr Pepper Snapple Group
brian.bell@dpsg.com
972-673-6688
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SOURCE Dr Pepper Snapple Group