Kodak Partners with CAA-GBG to Expand Global Brand Licensing Program
13 September 2016 - 11:00PM
Business Wire
CAA-GBG Global Brand Management Group – the world’s largest
brand management company – has been appointed through its TLC
division by Eastman Kodak Company to expand Kodak’s worldwide brand
licensing program.
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TLC will develop a long-term brand extension strategy for Kodak
focused on the audio-visual, technology, and communication sectors.
Key markets for brand licensing development include North America,
Latin America, Asia and, specifically, India, where TLC sees strong
growth opportunities.
Kodak, which has world-class R&D capabilities and a broad
portfolio of products, plans to partner with technology and
lifestyle businesses to expand the iconic brand’s global consumer
footprint. TLC will leverage its long-standing relationships with
leading manufacturers and its growing network of 24 international
offices to secure significant partnerships for the program.
Since 1996, TLC has advised clients on all aspects of creating
brand extension programs. With operations globally, TLC has created
strategic brand extension opportunities for clients across a wide
range of consumer products. Clients include many of the world’s
leading corporate brands, including Coca-Cola, Jeep, and Hershey’s;
renowned artists, like Jennifer Lopez; and other prominent
lifestyle brands and entertainment companies. In 2014, TLC was
acquired by Global Brands Group and is now part of a joint venture
with leading entertainment and sports company Creative Artists
Agency (CAA), forming CAA-GBG.
Kodak’s long history in photography, spanning well over a
century, has made it one of the most widely recognized and trusted
brands in the world. Today, Kodak is applying its materials science
expertise, which has its roots in film manufacturing, to new
applications ranging from touch sensors to 3D printing and
beyond.
KODAK Motion Picture Film also continues to thrive in the movie
business with recent releases, including Jason Bourne, The Hateful
Eight, and Batman v Superman: Dawn of Justice, all being shot on
KODAK Film. Amateur and professional filmmakers alike are eagerly
anticipating the results of Kodak’s Super 8 Revival Initiative,
announced earlier this year, which will include the introduction of
the new KODAK Super 8 Camera.
Daniel Avener, Senior Vice President, TLC, said of the
partnership: “We are truly excited to be a part of this next phase
of Kodak’s brand development. TLC is uniquely positioned to
leverage Kodak’s iconic brand status for future generations of
consumers and professionals across the globe.”
“We look forward to working with TLC to maximize the value of
the Kodak brand across a broad range of consumer products,” said
Brian Cruz, Vice President and General Manager, Kodak’s Consumer
Products Group. “We know that there is huge potential to grow the
Kodak brand through our licensing business, and TLC is the right
partner to help us grasp these opportunities.”
About CAA-GBG Global Brand Management Group
CAA-GBG Global Brand Management Group is the world’s largest
brand management company and a joint venture between Global Brands
Group Holding Limited (“Global Brands” or the “Group”; SEHK Stock
Code: 787) and Creative Artists Agency (CAA). The new venture
combines the resources and licensing expertise of leading
entertainment and sports agency CAA with Global Brands’
international Brand Management Group. CAA-GBG is a subsidiary of
Global Brands and the operating vertical for its brand management
business.
Global Brands Group Holding Limited (SEHK Stock Code: 787, or
“Global Brands),” is one of the world’s leading branded apparel,
footwear, fashion accessories and related lifestyle product
companies. The Group designs, develops, markets and sells products
under a diverse array of controlled and licensed brands and a wide
range of product categories. Global Brands’ innovative design
capabilities, strong brand management focus, and strategic vision
enable it to create new opportunities, product categories and
market expansion for brands on a global scale. For more
information, please visit the corporate website:
www.globalbrandsgroup.com.
About Kodak
Kodak is a technology company focused on imaging. We provide –
directly and through partnerships with other innovative companies –
hardware, software, consumables and services to customers in
graphic arts, commercial print, publishing, packaging, electronic
displays, entertainment and commercial films, and consumer products
markets. With our world-class R&D capabilities, innovative
solutions portfolio and highly trusted brand, Kodak is helping
customers around the globe to sustainably grow their own businesses
and enjoy their lives. For additional information on Kodak, visit
us at kodak.com, follow us on Twitter @Kodak, or like us
on Facebook at Kodak.
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version on businesswire.com: http://www.businesswire.com/news/home/20160913005965/en/
KodakNicholas Rangel, +1
585-615-0549nicholas.rangel@kodak.comorTLCKate Harry, +44
(0) 208-222-6103kate.harry@tlc.internationalorDaniel Avener, +44
(0) 208-222-6100daniel@tlc.international
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