Limited Brands Reports February 2010 Sales
04 March 2010 - 11:00PM
PR Newswire (US)
COLUMBUS, Ohio, March 4 /PRNewswire-FirstCall/ -- Limited Brands,
Inc. reported a comparable store sales increase of 10 percent for
the four weeks ended Feb. 27, 2010, compared to the four weeks
ended Feb. 28, 2009. The company reported net sales of $600.1
million for the four weeks ended Feb. 27, 2010, compared to net
sales of $547.8 million last year. (Logo:
http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO ) To hear
further commentary provided on Limited Brands' prerecorded February
sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto
http://www.limitedbrands.com/ for an audio replay. ABOUT LIMITED
BRANDS: Limited Brands, through Victoria's Secret, Pink, Bath &
Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri
Bendel, presently operates 2,970 specialty stores. The company's
products are also available online at
http://www.victoriassecret.com/, http://www.bathandbodyworks.com/,
http://www.henribendel.com/ and http://www.lasenza.com/. Safe
Harbor Statement Under the Private Securities Litigation Reform Act
of 1995 We caution that any forward-looking statements (as such
term is defined in the Private Securities Litigation Reform Act of
1995) contained in this press release or the February sales call
involve risks and uncertainties and are subject to change based on
various important factors, many of which are beyond our control.
Accordingly, our future performance and financial results may
differ materially from those expressed or implied in any such
forward-looking statements. Words such as "estimate," "project,"
"plan," "believe," "expect," "anticipate," "intend," "planned,"
"potential" and similar expressions may identify forward-looking
statements. Risks associated with the following factors, among
others, in some cases have affected and in the future could affect
our financial performance and actual results and could cause actual
results to differ materially from those expressed or implied in any
forward-looking statements included in this press release or the
February sales call: -- general economic conditions, consumer
confidence and consumer spending patterns; -- the global economic
crisis and its impact on our suppliers, customers and other
counterparties; -- the impact of the global economic crisis on our
liquidity and capital resources; -- the dependence on a high volume
of mall traffic and the possible lack of availability of suitable
store locations on appropriate terms; -- the seasonality of our
business; -- our ability to grow through new store openings and
existing store remodels and expansions; -- our ability to expand
into international markets; -- independent licensees; -- our direct
channel business including our new distribution center; -- our
failure to protect our reputation and our brand images; -- our
failure to protect our trade names and trademarks; -- market
disruptions including severe weather conditions, natural disasters,
health hazards, terrorist activities or the prospect of these
events; -- stock price volatility; -- our failure to maintain our
credit rating; -- our ability to service our debt; -- the highly
competitive nature of the retail industry generally and the
segments in which we operate particularly; -- consumer acceptance
of our products and our ability to keep up with fashion trends,
develop new merchandise, launch new product lines successfully,
offer products at the appropriate price points and enhance our
brand image; -- our ability to retain key personnel; -- our ability
to attract, develop and retain qualified employees and manage labor
costs; -- our reliance on foreign sources of production, including
risks related to: -- political instability; -- duties, taxes, other
charges on imports; -- legal and regulatory matters; -- volatility
in currency and exchange rates; -- local business practices and
political issues; -- potential delays or disruptions in shipping
and related pricing impacts; and -- the disruption of imports by
labor disputes; -- the possible inability of our manufacturers to
deliver products in a timely manner or meet quality standards; --
fluctuations in energy costs; -- increases in the costs of mailing,
paper and printing; -- self-insured risks; -- our ability to
implement and sustain information technology systems; -- our
failure to comply with regulatory requirements; and -- legal
matters. We are not under any obligation and do not intend to make
publicly available any update or other revisions to any of the
forward-looking statements contained in this press release or the
February sales call to reflect circumstances existing after the
date of this press release or to reflect the occurrence of future
events even if experience or future events make it clear that any
expected results expressed or implied by those forward-looking
statements will not be realized. Additional information regarding
these and other factors can be found in "Item 1A. Risk Factors" in
our 2008 Annual Report on Form 10-K. LIMITED BRANDS FEBRUARY 2010
Comparable Store Sales Increase (Decrease): February February 2010
2009 ---- ---- Victoria's Secret Stores 10% (9%) La Senza 1% (12%)
Bath & Body Works 11% (3%) Limited Brands 10% (7%) Total
Stores: Stores Stores Operating Year-to-date Operating at 1/30/10
Opened Closed at 2/27/10 --------------------------------------
Victoria's Secret Stores 1,040 - - 1,040 La Senza 258 - (1) 257
Bath & Body Works 1,627 1 (1) 1,627 Henri Bendel 11 - - 11 Bath
& Body Works Canada 31 - - 31 Victoria's Secret Canada 4 4
-------------------------------------- Total Limited Brands 2,971 1
(2) 2,970 ====================================== DATASOURCE:
Limited Brands, Inc. CONTACT: Investor Relations: Amie Preston,
+1-614-415-6704,apreston@limitedbrands.com, or Media Relations:
Tammy Roberts Myers,+1-614-415-7072, extcomm@limitedbrands.com,
both of Limited Brands Web Site: http://limitedbrands.com/
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