Macy’s Flower Show Presents Art in Bloom
11 March 2015 - 1:00AM
Business Wire
Macy’s Downtown Flagships Showcase an Art
History Inspired Floral Spectacular In New York, Philadelphia,
Chicago, Minneapolis and San Francisco SUNDAY, MARCH 22 -
SATURDAY, APRIL 4, 2015
Art sprouts from fabulous flora as the Macy’s Flower Show,
returns to celebrate the renewal of spring. Blooming in dramatic
fashion, the multicolored splendor takes root at five Macy’s
(NYSE:M) flagship locations nationwide including Herald Square in
New York City, Center City in Philadelphia, State Street in
Chicago, Downtown Minneapolis and Union Square in San Francisco.
From Sunday, March 22 through Saturday, April 4, 2015, Art in
Bloom, the theme of this year’s spectacle, will take spectators
into a multi-dimensional floral wonderland featuring incredibly
landscaped gardens that celebrate the deep connection between art
and nature.
“Lush foliage and beautifully designed gardens celebrating
artistic styles and eras bring Art in Bloom to life for this year’s
Macy’s Flower Show. Enveloped by rich color and dramatic
landscaping, spectators will be in for a breathtaking trip through
art history as they step into our imaginative gardens,” said Mike
Gansmoe, executive producer of Macy’s Flower Show.
For more than 65 years, Macy’s Flower Show has delighted
generations of floral aficionados with over-the-top presentations
of lavish gardens that showcase millions of live flowers, plants
and trees from around the globe. Native to many different climates,
Macy’s Flower Show features a host of flora blooming in unison, in
a presentation that crosses ecological boundaries. Taking root in
unexpected settings including store countertops, specially designed
architecture and even full-scale auditorium presentations, Macy’s
Flower Show is staged in unique fashion at each of the five
locations nationwide.
This year, the showcase begins as spectators are welcomed by a
stunning re-interpretation of the famed David sculpture in a garden
inspired by the Pop Art movement. Serving as the centerpiece of
this avant garde floral exhibition, the Renaissance era sculpture
will incorporate pixel mapping projection technology to bring David
to the new millennium. From impressionism and cubism to abstract
displays, various art styles will guide the landscaping of Macy’s
Flower Show creating a one-of-a kind, striking floral tour de
force.
In addition to serving as Macy’s official celebration for the
start of the spring season, Macy’s Flower Show is also the prime
setting for some of the nation’s most renowned floral and
entertaining designers. These décor masters each bring to life a
fan favorite – a rotating wonder called the “Bouquet of the Day.”
These singular floral creations to be showcased in the New York,
Chicago and San Francisco shows are out-of-this-world centerpieces
that interpret the theme of the show through the lens of each
designer’s unique aesthetic. The Macy’s Flower Show is also the
perfect backdrop for two weeks of in-store special events including
fashion shows, cooking demonstrations and special appearances.
New this year, the Macy’s Flower Show allows spectators to
become floral artistes when they download the specially created
Artista Impresso by JixiPix app. Available for iOS and Android
devices, the Artista Impresso photo app transforms Flower Show
snapshots into stroke filled impressionist masterpieces. Designed
with the user in mind, Artista Impresso allows visitors to
customize their image from a host of impressionist styles. The app
will be available to purchase for 99 cents, for a limited time only
during the Flower Show’s run. Artistes in training can find the
link to download on macys.com/flowershow.
Macy’s glorious spring tradition is made possible nationally
thanks to partners JixiPix and Royal Caribbean International, the
cruise line voted “Best in the Caribbean” and “Best Overall,”
12-years running by Travel Weekly. Anthem of the Seas, Royal
Caribbean’s newest ship will set sail from the New York area this
November to the Caribbean where visitors can experience some of the
flowers featured in Macy’s Flower Show in their natural
habitats.
Free to the public, Macy’s Flower Show will be open during
regular store hours.
Macy’s Flower Show in Minneapolis is produced in partnership
with Bachman’s. For additional information about these events
contact the hotline at (212) 494-4495, or visit
www.macys.com/flowershow.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150310005225/en/
Macy’sOrlando Veras,
646-429-7450Orlando.Veras@macys.comorChristine Olver,
646-429-5713Christine.Olver@macys.com
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