EMERYVILLE, Calif.,
Aug. 16, 2018 /PRNewswire/ --
Gracenote®, a Nielsen company (NYSE: NLSN), announced a new Mobile
Video Analytics solution aimed at providing visibility into the
quality and performance of the most popular mobile video streaming
applications. The performance analytics solution will provide
mobile operators, MVPDs, video streaming services and hardware
manufacturers a means to better understand how mobile app
performance impacts user behavior and attitudes as well as
engagement with their platforms and those of their competitors.
Gracenote's Mobile Video Analytics provides in-depth insights
into how users interact and engage with mobile video streaming
services. By reporting key performance metrics by wireless/internet
service provider, content type and more, Gracenote assists with
everything from product development and marketing to user
performance and pricing. The Mobile Video Analytics Solution
focuses on three primary performance categories:
- Experience: Deep insights into the performance quality
of mobile video services that have the biggest effect on a
subscriber's experience and satisfaction, such as video resolution,
start-up times and buffering.
- Engagement: Engagement metrics to understand how, when
and where viewers tune-in, average viewing time, as well as
payload, stickiness, network access and speed.
- Attitudes: Reasons mobile users choose to subscribe to
or disengage from specific streaming services, including their
intention to switch and feedback on pricing.
Armed with these insights, streaming video services can learn
how performance impacts engagement on their platforms compared to
those of their competitors, allowing them to take appropriate
actions if necessary to ensure high usage rates. In the case
of low engagement, Gracenote Mobile Video Analytics can leverage
passive video tests and survey responses to map user behavior and
identify the cause of disengagement and churn. Gracenote can
help wireless providers detect areas of network congestion and
determine whether they need to add capacity to improve the user
experience.
"Nielsen has been at the forefront of measuring television and
digital video content for decades and the new Gracenote Mobile
Video Analytics solution extends our market-leadership position in
the mobile streaming space," said Mike
Greenawald, Senior Vice President, Connectivity for
Gracenote. "In a hotly-contested marketplace for subscribers,
it is critical to understand the factors that drive engagement and
retention. Gracenote Mobile Video Analytics identifies the key
video performance factors that enable our customers to gain a
competitive edge and make more informed business decisions."
Gracenote Connectivity, formerly Nielsen Telecom, has provided
gold-standard measurement of wireless performance and experience
for nearly 20 years. The latest Mobile Video Analytics
solution uses a combination of proprietary video quality and
performance testing with real-time usage data from thousands of
mobile consumers in over 125 national markets. For additional
information on Gracenote Mobile Video Analytics, please visit
www.gracenote.com.
About Gracenote
Gracenote, a Nielsen company (NYSE:
NLSN), provides music, video and sports content and technologies to
the world's hottest entertainment products and brands. Gracenote is
the standard for music and video recognition and is supported by
the largest source of entertainment data, featuring descriptions of
more than 200 million tracks, TV listings for 85+ countries and
statistics from 4,500 sport leagues and competitions. Gracenote is
headquartered in Emeryville,
Calif. and supports customers around the globe. For more
information, visit www.gracenote.com.
Gracenote is a registered trademark of Gracenote, Inc. All
other names are trademarks and/or registered trademarks of their
respective owners.
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SOURCE Gracenote