Polaris RZR® PRO XP Ultimate Recognized as the SEMA Powersports Vehicle of the Year
05 November 2019 - 12:14PM
Business Wire
SEMA, the world’s premier automotive trade show, today announced
the new Polaris RZR PRO XP Ultimate as the SEMA Powersports Vehicle
of the Year. This is the second consecutive year, Polaris RZR®, the
world’s No.1-selling sport performance side-by-side, has been
selected as the honoree by the SEMA manufacturing exhibitors. The
Polaris RZR PRO XP Ultimate is the best performing side-by-side
ever made and is the perfect platform for further
customization.
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Polaris RZR PRO XP Ultimate (Photo:
Business Wire)
Last year, SEMA debuted the ‘Powersports Vehicle of the Year’
category in response to massive growth in the off road powersports
segment. SEMA show exhibitors nominate and vote on the machines
that are most customizable in the category. Demonstrating its
versatile design and the company’s strong relationship with
aftermarket manufacturers, Polaris RZR has so far swept the award
category with PRO XP Ultimate’s 2019 victory following the 2018
Polaris RZR Turbo S win.
“The SEMA Powersports Vehicle of the Year award is a testament
to RZR’s sheer dominance and huge following in the powersports and
performance side-by-side category,” said Chris Musso, president of
Off Road for Polaris. “Thrill seekers and riders alike deserve the
best machine, and with that, the freedom to customize their
machines. Whether it’s with RZR accessories or aftermarket
accessories, RZR is the platform for personalization, and we’re
grateful to the SEMA members for recognizing that.”
The RZR PRO XP platform pushes the industry to a whole new level
with the introduction of a new generation in performance
side-by-sides. The PRO XP Ultimate features unmatched technology,
including DYNAMIX 2.0 active suspension and an updated RIDE COMMAND
infotainment system, forming an unrivaled rider-to-machine
connection.
“We’re excited to recognize the Polaris RZR PRO XP Ultimate with
the SEMA Powersports Vehicle of the Year award,” said SEMA
President and CEO Chris Kersting. “Voted on by SEMA Show
exhibitors, the award recognizes the versatility of the RZR and how
it can be modified to fit an individual’s unique needs.”
The PRO XP Ultimate is priced at $28,499 and is available in
dealerships now. More information about Polaris Off-Road Vehicles
and Polaris Engineered Accessories can be found at
RZR.Polaris.com. Also, join the conversation and
follow RZR on Facebook, Instagram and Twitter.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2018 sales of $6.1
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman
all-terrain off-road vehicles; Indian Motorcycle mid-size and
heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and
deck, cruiser and pontoon boats, including industry-leading
Bennington pontoons. Polaris enhances the riding experience with
parts, garments and accessories, along with a growing aftermarket
portfolio, including Transamerican Auto Parts. Polaris’ presence in
adjacent markets includes military and commercial off-road
vehicles, quadricycles, and electric vehicles. Proudly
headquartered in Minnesota, Polaris serves more than 100 countries
across the globe. www.polaris.com.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty
Equipment Market Association (SEMA), a nonprofit trade association
founded in 1963. Since the first SEMA Show debuted in 1967, the
annual event has served as the leading venue bringing together
manufacturers and buyers within the automotive specialty equipment
industry. Products featured at the SEMA Show include those that
enhance the styling, functionality, comfort, convenience and safety
of cars and trucks. Additional details are available at
www.SEMAShow.com or www.sema.org, 909/396-0289
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Danielle Grado Phone: 949.438.1071 Danielle@thebrandamp.com
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