Quotient Technology Enhances Its Social Media Capabilities, Launches Influencer Marketing Performance Dashboard
18 July 2018 - 9:30PM
Business Wire
While recent social media API restrictions limit others’ access,
Ahalogy is expanding measurement capabilities on its Muse
platform.
Quotient Technology Inc., (NYSE: QUOT) today announced that its
Ahalogy brand, a leader in influencer marketing, has rolled out a
new performance dashboard for Ahalogy Muse™— the company’s
influencer platform that pulls in category trends and influencer
data powered by its network of more than 5,500 premium content
creators.
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Ahalogy, a leader in influencer
marketing, has rolled out a new performance dashboard for Ahalogy
Muse™ (Graphic: Business Wire)
The performance dashboard creates a centralized place for brands
to stay updated on the progress of their current influencer
campaigns with Ahalogy. Brands can now view all of the content and
social media posts for their campaign on their Muse account,
alongside real-time reporting metrics that include verified paid
social media engagements, audience data, and influencer
insights.
The dashboard integration is part of Ahalogy’s ongoing effort to
expand reporting and make influencer campaign metrics more
transparent. Previously, Ahalogy launched the first
third-party verification (TPV) solution in the market,
ensuring that influencer marketing impressions, traffic and
other key engagement measures are valid.
In recent months, several major social media platforms
have cut back API access to third-party apps, including many
players in the influencer marketing industry. These adjustments
have become a roadblock for influencer companies that still rely on
pulling organic activity. Ahalogy, however, has not had to make any
adjustments to its reporting capabilities or to the data from which
it is currently pulling.
“Ahalogy is more immune to changes in social media algorithms
because of our model, which relies on paid media across platforms
through our own influencer network and full-service client success
team,” said Bob Gilbreath, Quotient's VP of Social Media Platforms
and GM of Ahalogy.
While a campaign is running, the dashboard will track all
performance metrics including total number of impressions, clicks,
and engagements in real time against the brand’s initial goals.
Additionally, users can scroll down the page to reveal links to
each piece of content and subsequent social posts along with the
Muse trends that inspired the creative.
The reporting dashboard is available now to all Muse users
running influencer campaigns with Quotient. Brands and agencies
looking to work with Ahalogy can apply for access to the software
at www.muse.ahalogy.com or contact muse@ahalogy.com for a free
demo.
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is the leading digital
promotions, media and analytics company using proprietary data to
deliver personalized digital coupons and ads to millions of
shoppers daily. Our core platform, Quotient Retailer iQ™,
connects to a retailer’s point-of-sale system and provides
targeting and analytics for consumer packaged goods (CPG) brands
and retailers. Our distribution network also includes our
Coupons.com app and website, thousands of publishing partners and,
in Europe, the Shopmium mobile app. We serve hundreds of CPGs, such
as Clorox, Procter & Gamble, General Mills and Kellogg’s, and
retailers like Albertsons Companies, CVS, Dollar General, Kroger
and Walgreens. We operate Crisp Mobile, which creates mobile
ads aimed at shoppers, and Ahalogy, a leading influencer marketing
firm. Founded in 1998, Quotient is based in Mountain View,
California, with offices across the U.S., in Bangalore, India;
Paris and London. Learn more at Quotient.com, and follow us on
Twitter @Quotient.
Quotient, Quotient Retailer iQ, and Shopmium are trademarks
of Quotient Technology Inc. All other marks are owned by
their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20180718005247/en/
AhalogySamantha Miller, 330-209-9820Sales & Marketing
Coordinatorpress@quotient.com
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