RR Donnelley Announces Strategic Relationship With Adobe to Deliver Omni-Channel Marketing Solutions
15 March 2016 - 9:30PM
R. R. Donnelley & Sons Company (Nasdaq:RRD)
announced today that it has entered into a strategic relationship
with Adobe to integrate Adobe Marketing Cloud into its technology
platform. Through this arrangement, RR Donnelley and Adobe will
deliver an exceptionally broad set of marketing solutions and
services to their customers. The joint solution enables businesses
to provide their audiences with connected communications across
multiple channels and devices and provides tools and services that
increase engagement and manage brand consistency.
Adobe Marketing Cloud will be integrated within DSG, the
creative services platform of RR Donnelley. DSG’s
comprehensive offering includes photography and videography;
creative and editorial; digital media/interactive services; digital
publishing; cloud-based automated marketing; prepress and art
production; and workflow solutions. By combining the features and
capabilities of the Adobe Marketing Cloud with this array of
services and solutions, DSG will advance the ways in which
technology, creative and omni-channel solutions and services meet
the needs of customers.
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration.
“Our expertise is in understanding our client's business,
processes and workflows. We then leverage our experience and best
practices to determine how to improve upon technologies, streamline
workflows, gain efficiencies, and potentially increase speed to
market,” said Dan Knotts, Chief Operating Officer of RR Donnelley.
“By leveraging the capabilities of Adobe Marketing Cloud, we can
effectively respond to the ever changing digital landscape and
deliver enhanced technology and solutions that fit perfectly with
the communications needs of our customers.”
“RR Donnelley is a leader in delivering multichannel
communication strategies and content across multi-touch channels,”
said Matt Thompson, EVP worldwide field operations, Adobe.
“This strategic relationship is a huge win for our customers who
are looking for the most comprehensive set of marketing solutions
and services.”
RR Donnelley will sponsor and attend the 2016 Adobe Digital
Marketing Summit to be held in Las Vegas, Nevada, March 20 to 24,
and will be presenting at a session on March 23.
About RR DonnelleyRR Donnelley (Nasdaq:RRD)
helps organizations communicate more effectively by working to
create, manage, produce, distribute and process content on behalf
of our customers. The company assists customers in developing and
executing multichannel communication strategies that engage
audiences reduce costs, drive revenues and increase compliance. RR
Donnelley’s innovative technologies enhance digital and print
communications to deliver integrated messages across multiple media
to highly targeted audiences at optimal times for clients in
virtually every private and public sector. Strategically located
operations provide local service and responsiveness while
leveraging the economic, geographic and technological advantages of
a global organization.
For more information, and for RR Donnelley's Global Social
Responsibility Report, visit the company's web site
at http://www.rrdonnelley.com.
Use of Forward-Looking StatementsThis news
release may contain "forward-looking statements" within the meaning
of Section 21E of the Securities Exchange Act of 1934, as amended,
and the U.S. Private Securities Litigation Reform Act of 1995.
Readers are cautioned not to place undue reliance on these
forward-looking statements and any such forward-looking statements
are qualified in their entirety by reference to the following
cautionary statements. All forward-looking statements speak only as
of the date of this news release and are based on current
expectations and involve a number of assumptions, risks and
uncertainties that could cause the actual results to differ
materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements
contained in RR Donnelley's filings with the SEC. RR Donnelley
disclaims any obligation to update or revise any forward-looking
statements.
Media Contact: Phyllis Burgee, Director Communications: Tel: +1 630-322-6093 E-mail: phyllis.burgee@rrd.com
Investor Contact: Dave Gardella, Senior Vice President Finance: Tel: +1 312-326-8155
E-mail: david.a.gardella@rrd.com
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