RTW Retailwinds, Inc. Announces Appointment of Traci Inglis as President, Chief Marketing and Customer Officer
30 May 2019 - 6:06AM
Business Wire
RTW Retailwinds, Inc. (NYSE:RTW), an omni-channel specialty
apparel retail platform for powerful celebrity and consumer brands,
today announced the appointment of Traci Inglis as President, Chief
Marketing and Customer Officer, effective June 10, 2019, reporting
directly to Gregory Scott, CEO of RTW Retailwinds, Inc. In this
newly created position, Ms. Inglis will be responsible for the
entire customer journey including acquisition along with utilizing
customer and digital analytics to strengthen all aspects of the
Company’s customer, marketing, and digital initiatives.
Gregory Scott, RTW Retailwinds, Inc. CEO, stated, “We are
pleased to welcome Traci to the RTW Retailwinds executive team.
Traci has demonstrated an innate ability to translate analytics and
insights into innovative, customer-first strategies. Traci joins us
at an important time in our multi-brand evolution and in this newly
created role, she will develop and guide an elevated customer
journey with a focus on driving new and engaging existing customers
across our brand portfolio. Her experience will be incredibly
important to our portfolio of brands as we work to reinvent the way
we market and deliver experiences to our customers across all
channels. We have recently introduced two digitally native brands,
Happy x Nature and Uncommon Sense, which combined with the ongoing
success of our Fashion to Figure brand and the strength of our core
New York & Company business will benefit from Traci’s deep
expertise in leveraging data and customer analytics to drive
profitable growth. I look forward to working with her on building
for the future of RTW Retailwinds and transforming our customer
journey across our portfolio of brands.”
Ms. Inglis will oversee all aspects of the Company’s marketing
and digital initiatives, including eCommerce operations, CRM and
performance marketing, loyalty, strategy and customer insights, and
data analytics. She will also be responsible for creative and brand
marketing, celebrity and talent relations, and all customer
touchpoints across all brands.
“I believe there’s tremendous opportunity for RTW Retailwinds
with its powerful multi-brand platform,” said Ms. Inglis. “By
balancing amazing product with optimized customer experiences, I’m
looking forward to working with the team to build our portfolio of
brands for the future.”
Ms. Inglis joins RTW Retailwinds from TechStyle Fashion Group,
where she most recently served as President of Global Fashion
Brands since March 2017. She joined TechStyle Fashion Group in
2013, where she held various marketing positions prior to her
appointment as President of JustFab, Fabkids, and Shoedazzle. Prior
to joining TechStyle Fashion Group, she spent nearly two years as
the Director of Digital Marketing and CRM at Hot Topic Inc. From
2007 to 2010, Ms. Inglis was a Director and Senior Director of
Strategy and Market Research at Westfield. Prior to joining
Westfield, she served as a Manager of Customer Insight, CRM, Brand
Development at Express. From 2001 to 2003, she served as a Database
Marketing Analyst and Program Manager at Alliance Data Systems. Ms.
Inglis holds a BSBA from Ohio State University – The Max M. Fisher
College of Business.
About RTW Retailwinds
RTW Retailwinds, Inc. is a specialty women’s omni-channel and
digitally enabled retailer with a powerful multi-brand lifestyle
platform providing curated lifestyle solutions that are versatile,
on-trend, and stylish at a great value. The specialty retailer,
first incorporated in 1918, has grown to now operate 410 retail and
outlet locations in 35 states while also growing a substantial
eCommerce business. The Company’s portfolio includes branded
merchandise from New York & Company, Fashion to Figure, Happy x
Nature, Uncommon Sense, and collaborations with Eva Mendes,
Gabrielle Union and Kate Hudson. Its branded merchandise is sold
exclusively at its retail and outlet locations and online at
www.nyandcompany.com, www.nyandcompanycloset.com,
www.fashiontofigure.com, www.happyxnature.com, and
www.uncommonsense.com. Additionally, certain product, press
releases and SEC filing information concerning the Company are
available at the Company's website: www.nyandcompany.com.
Forward-looking Statements
This press release contains certain forward-looking statements,
including statements made within the meaning of the safe harbor
provisions of the United States Private Securities Litigation
Reform Act of 1995. Some of these statements can be identified by
terms and phrases such as “expect,” “anticipate,” “believe,”
“intend,” “estimate,” “continue,” “could,” “may,” “plan,”
“project,” “predict,” and similar expressions and references to
assumptions that the Company believes are reasonable and relate to
its future prospects, developments and business strategies. Such
statements are subject to various risks and uncertainties that
could cause actual results to differ materially. These include, but
are not limited to: (i) the Company’s dependence on mall traffic
for its sales and the continued reduction in the volume of mall
traffic; (ii) the Company’s ability to anticipate and respond to
fashion trends; (iii) the impact of general economic conditions and
their effect on consumer confidence and spending patterns; (iv)
changes in the cost of raw materials, distribution services or
labor; (v) the potential for economic conditions to negatively
impact the Company's merchandise vendors and their ability to
deliver products; (vi) the Company’s ability to open and operate
stores successfully; (vii) seasonal fluctuations in the Company’s
business; (viii) competition in the Company’s market, including
promotional and pricing competition; (ix) the Company’s ability to
retain, recruit and train key personnel; (x) the Company’s reliance
on third parties to manage some aspects of its business; (xi) the
Company’s reliance on foreign sources of production; (xii) the
Company’s ability to protect its trademarks and other intellectual
property rights; (xiii) the Company’s ability to maintain, and its
reliance on, its information technology infrastructure; (xiv) the
effects of government regulation; (xv) the control of the Company
by its largest stockholder and any potential change of ownership;
and (xvi) other risks and uncertainties as described in the
Company’s documents filed with the SEC, including its most recent
Annual Report on Form 10-K and subsequent Quarterly Reports on Form
10-Q. The Company undertakes no obligation to revise the
forward-looking statements included in this press release to
reflect any future events or circumstances.
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version on businesswire.com: https://www.businesswire.com/news/home/20190529005922/en/
Investor/Media:ICR, Inc.(203) 682-8200Investor: Allison
Malkin
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