LONDON--Advertising firm WPP PLC (WPP.LN) has agreed to acquire the assets of Maka Marketing Digital S.A. de C.V. and Clarus Digital S.A. de C.V., a digital marketing agency in Mexico, for an undisclosed sum.

"This acquisition continues WPP's strategy of investing in fast growing sectors such as digital and its commitment to developing its strategic networks throughout Latin America," the company said.

WPP shares at 1405 GMT up 16 pence, or 1.3%, at GBP12.96, valuing the company at GBP17.08 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

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