FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura" or the "Company"), a
Canadian leader in the loyalty industry, today announced its financial results
for the three and six month periods ended June 30, 2011.


For the three-month period ended June 30, 2011, revenues increased by 19% to
$563,833 versus $474,453 during the corresponding period in 2010. Excluding
breakage revenue from the Futura Rewards Program, revenues increased by 40%
during the second quarter of 2011 versus the same period last year. Gross profit
amounted to $286,496, or 51% of sales during the second quarter of 2011,
representing a 43% increase compared to the same period last year. As a result,
earnings before interest, taxes depreciation and amortization ("EBITDA") for the
three-month period ended June 30, 2011 was negative $264,814 in comparison to an
EBITDA of negative $379,742 for the same period of 2010, representing a 30%
improvement. The net loss for the three-month period ended June 30, 2011 was
$421,226 in comparison to a net loss of $512,442 for the same period of 2010. 


The main driver of revenue continues to be increased issuance of branded loyalty
reward currency. Second quarter 2011 was the first quarter in which the Company
started to recognize revenue from new car dealers. Very few dealers were ramped
up yet in the quarter, however, the Company expects this business segment to be
a significant driver of future growth. 


During the second quarter of 2011, the Company started signing up new car
dealers as customers in conjunction with a multi-year agreement with The Toronto
Automobile Dealers Association (TADA), enabling TADA's 340 dealer-members to
offer third party currency to consumers on the purchase or service of vehicles. 


For the six-month period ended June 30, 2011, revenues increased by 26 % to
$967,151 from $766,980 in the six month period ended June 30, 2010. Excluding
breakage revenue from the Futura Rewards Program, revenues increased 37% in the
first half of 2011 compared to the first half of 2010. EBITDA for the six-month
period ended June 30, 2011 was negative $475,227, in comparison to an EBITDA
loss of $796,836 for the same period of 2010, representing a 40% improvement.
Revenue from the resale of branded loyalty reward currency combined with reduced
2011 operating expenses accounted for a significant portion of the improvements
in EBITDA losses. The net loss for the six-month period ended June 30, 2011 was
$685,957, in comparison to a net loss of $1,091,657 for the same period of 2010.



"We were extremely pleased to see the reception we received from new car dealers
in the quarter, as we signed up 47 dealers and launched 32 dealers in the
quarter. Due to the timing of these launches, revenue from dealers in the
quarter was marginal, however, we are expecting the new auto dealer segment to
be a major driver of growth for the Company over the remainder of the year and
into 2012," stated Mark Farrell, President and CEO of Futura. 


To review the Company's complete first quarter financial statements, please
visit www.tflg.ca or www.sedar.com.


About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of branded loyalty
reward currencies, private branded loyalty programs and targeted marketing
solutions using email, mobile, direct mail and the web. Futura's loyalty
services include member account set up, management and reward redemption
platform, a web-based program transaction reporting interface for merchants, a
robust offer management system, retail POS Integration for card swipe issuance
and a proprietary web based issuance solution. For more information regarding
Futura Loyalty Group, visit www.tflg.ca.

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