RTown Communications ("RTown") has partnered with iSIGN Media
Solutions Inc. ("iSIGN") (TSX VENTURE: ISD), to install their
Interactive Marketing Solution ("IMS") 3.1 software into RTown's
network in 346 locations.
Testing and trial installations are scheduled to commence in
June 2011. Upon the successful completion of the trial,
installation of iSIGN's IMS 3.1 software will commence into RTown's
network in 346 locations, including hotels, resorts and retail
outlets consisting of 27,000 rooms across Canada and their existing
Digital Out Of Home ("DOOH) network in Vancouver, Whistler and
Kelowna and will allow advertisers on the RTown's Hotel TV network
to deliver branded content, special offers and coupons, discounts,
loyalty program messages and other rich-media offerings of guests'
choosing directly to their mobile devices. iSIGN's IMS 3.1 software
will provide measurement and metrics to existing advertisers and
attract others who will want accountability and measurement of
their advertisements in real-time.
"With the largest digital signage and in-house TV network for
hotels and resorts in Canada, we are very excited to enhance our
offering by teaming with iSIGN Media. Through our agreement with
iSIGN, we're now able to give our advertisers the ability of
communicating with millions of hotel guests every month via their
mobile phones, as well as capture and measure meaningful data. Our
digital signage and TV network, combined with iSIGN's IMS Bluetooth
proximity messaging solution can reach hotel guests wherever they
are - in the room, lobby, restaurant, bar or even out on the
slopes. It's the most powerful way for our advertisers to engage
with hotel guests yet," said Don McQuaid, Founder of RTown
Communications.
Smartphone Surge Highlights the Always Connected Hotel Guest
The surge in smartphone ownership in North America (69.5 million
current smartphone owners according to latest data from comScore)
highlights the increasingly connected and "always on" hotel guest.
The joint RTown and iSIGN offering enables advertisers to reach
these connected hotel guests at maximum moments of influence:
-- 98% of hotel guests turn on their television set within 5 minutes of
entering their hotel rooms (Hilton Hotels Corp), and;
-- 74% of visitors tune into Resort TV on average 2.3 times per day
(CustomFit Communications).
"Over the past 12 months, we have seen the demand for in-room
television and signage networks promoting hotel services and
activities grow significantly," said Don McQuaid, RTown's founder.
"Our agreement with iSIGN enables our participating hotels to send
their guests targeted, destination-relevant offerings and event
announcements directly to their mobile devices from our TV network
in each room, hotel commerce areas, or even outdoors."
Both companies and participating hotel and resorts within the
network anticipate increased advertiser participation and revenue
as the networks are converted and activated with iSIGN's IMS 3.1
software.
Anticipated Advertising Revenues, Increased Engagement
"Advertising budgets are increasingly turning to mobile and
digital-out-of-home channels as they are proving to be so
effective. iSIGN's patent-pending Bluetooth ™proximity marketing
solution avoids privacy issues or carrier costs that are frequently
associated with traditional SMS marketing campaigns, while giving
advertisers the ability to capture and measure data in real-time to
improve campaign effectiveness and higher ROI. There are massive
opportunities for both companies, and the advertisers on the RTown
network to connect with guests quickly, cheaply and effectively,"
said Alex Romanov, iSIGN's Chief Executive Officer.
With a potential reach of more than 4.5 million guests and
consumers per month, RTown expects to increase revenue by at least
50% during the 3-year agreement with iSIGN as advertisers and hotel
guests benefit from the convenience, relevancy, information and
greater interaction throughout each location, at many different
touchpoints.
About RTown Communications
RTown is a Canadian multimedia digital broadcast network
operating in leading markets across the country, while delivering
advertisers' messages through a variety of cutting edge, leading
technology platforms, including television, digital signage, web,
mobile marketing networks and in-theatre advertising. For more
information, visit RTown's web site at
www.rtowncommunications.com.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity, while providing Business Intelligence to the client.
The Company's patent-pending advertising platform combines the
precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI- driven advertising than is
possible via print, radio and television. iSIGN is based in
Richmond Hill, Ontario with R&D and customer support operations
in Vancouver, BC. iSIGN is a business partner of AOpen America
Inc., having an OEM agreement for the embedding of its IMS software
in AOpen's digital media players and IBM, as their Solution
Provider, POS All Models. iSIGN's software solutions are also
distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the
symbol "ISD". Additional information about iSIGN Media can be found
at www.isignmedia.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2010 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: RTown Communications Don McQuaid Founder (604)
836-8675 don@rtown.ca www.rtown.ca iSIGN Media Alex Romanov Chief
Executive Officer (905) 780-6200, ext 1 alex@isignmedia.com
www.isignmedia.com
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