iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:
ISD) is pleased to announce that it has signed a purchase and sale
agreement for the acquisition of Pinpoint Media Group Inc.
("Pinpoint") and is finalizing a new contract with Alimentation
Couche-Tard Inc. ("Couche-Tard"), which will be completed within 45
days.
iSIGN will be issuing 7.5 million iSIGN treasury shares in
return for all of the issued and outstanding shares of Pinpoint.
500,000 of which will be free trading and the remaining 7 million
will be subject to a 4 month hold period.
Through this purchase, iSIGN will be able to increase
advertising revenue by enhancing the network with its data
gathering and measurement Interactive Marketing Solution ("IMS")
3.1 software across the entire 5,900 screen network. This will more
than double the recently announced acquisition of a 2,500 digital
signage network in a German supermarket chain by Deutsche
Telekom.
"We are excited by this acquisition and by the additional
revenue opportunities that it will generate for us in both ad
network sales and software licensing," stated Alex Romanov, iSIGN's
Chief Executive Officer. "Our new convenience store channel is in
the fastest growing and profitable segment today, with frequent
shoppers and opportunities to influence purchases and collect
anonymous shopper data. Our network in the Mac's stores is one of
the largest in North America and will be the first in the world to
have signage content broadcast to mobile phones of all customers
within and in proximity of each of the 1,400 stores."
Once the installation of our software in the convenience store
chain is complete, we will have the world's largest fully
interactive digital signage network, reaching an average of 1.5
million consumers a day throughout our convenience store network
alone. We expect that ownership of the networks will allow us to
better demonstrate ROI to brands and retailers by helping them
increase sales within the Couche-Tard environment, while showing
the advantages that our IMS patent-pending software and its various
reporting features can bring to all retailers and brand
advertisers.
"One of the benefits of having this network, is that we can use
it as a showcase to present to the advertising and retail
communities the power that traditional digital signage, integrated
with and enhanced by our IMS 3.1 software solution has. In
addition, we will be able to demonstrate the tremendous measurement
and metric benefits that would be realized by other retailers
brands and ad agencies," added Mr. Romanov.
It is our belief that by converting the existing networks into
interactive digital signage networks, we will be able to fully
maximize their inherent revenue potential and user base.
"With our IMS software, we will be able to satisfy advertisers'
demand for real-time metrics, which will translate into increased
sales for the network," said Mr. Romanov. "In addition, we will
immediately be accelerating our sales efforts to advertising
agencies and brands with our new advertising sales partners."
"We believe that this platform will become the model for all
digital signage networks as well as for the mobile advertising
industry," added Mr. Romanov.
iSIGN and its partners envision a huge broadcasting network that
will be able to message more than 1.5 million shoppers as well as
others in proximity to signage locations per day. This will be one
of the largest single audiences in Canada which will favourably
compare to, or surpass any cable and satellite system viewers
giving advertisers a larger audience with measurement
instantly.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity, while providing Business Intelligence to the client.
The Company's patent-pending advertising platform combines the
precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI-driven advertising than is
possible via print, radio and television. iSIGN is based in
Richmond Hill, Ontario with R&D and customer support operations
in Vancouver, BC. iSIGN is a business partner of AOpen America
Inc., having an OEM agreement for the embedding of its IMS software
in AOpen's digital media players and IBM, as their Solution
Provider, POS All Models. iSIGN's software solutions are also
distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the
symbol "ISD". Additional information about iSIGN Media can be found
at www.isignmedia.com.
About Pinpoint Media Group Inc.
Pinpoint is the largest owner/operator of in-store digital media
in Canada. With a national footprint, Pinpoint reaches an average
of 1.5 million consumers a day through our convenience store
network, using state of the art technology to push relevant
content. Our Point-of-Sales Integration allows us to trigger ads
alongside the digital receipt on every transaction, delivering
truly relevant content when it matters most. Pinpoint is present in
1,400 convenience stores across Canada, with just over 5,600
digital faces. Our high impact product and services have been shown
in numerous case studies, whether point of sale, brand or
otherwise, to build sales and brand equity. Constantly expanding
and improving our networks, we have won the City of Calgary's parks
and recreation contract to deploy and manage its digital solution.
Having multiple channels allows us to get an accurate insight into
what moves the industry and where it is going. Additional
information about Pinpoint Media can be found at
www.pinpointmediagroup.ca.
About Couche-Tard
Alimentations Couche-Tard Inc. is the leader in the Canadian
convenience store industry. In North America, Couche-Tard is the
largest independent convenience store operator (whether integrated
with a petroleum company or not) in terms of number of
company-operated stores. Couche-Tard's network is comprised of
5,795 convenience stores, 4,128 of which include motor fuel
dispensing, operated by 13 business units, including nine in the
United States covering 43 states and the District of Columbia and
four in Canada covering all ten provinces. More than 53,000 people
are employed throughout Couche-Tard's retail convenience network
and service centres. Additional information about Pinpoint Media
can be found at www.couche-tard.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Alex Romanov Chief Executive Officer (905)
780-6200, ext 1 alex@isignmedia.com www.isignmedia.com Pinpoint
Media Group Inc. Enmanuel Rumbos President (416) 262-9290
enmanuel.rumbos@pinpointmediagroup.ca www.pinpointmediagroup.ca
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